Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish

Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process.

Diagnosing why a site's pages may be ranking poorly

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about diagnosing a site and specifically a section of a site’s pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, why both of them might have dropped. So we’ve got a fairly extensive process here, so let’s get started.

Step 1: Uncover the problem

First off, our first step is uncovering the problem or finding whether there is actually a problem. A good way to think about this is especially … Read the rest

February 9, 2018  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A [Poorly] Illustrated Guide to Google’s Algorithm

Posted by Dr-Pete

Like all great literature, this post started as a bad joke on Twitter on a Friday night:

If you know me, then this kind of behavior hardly surprises you (and I probably owe you an apology or two). What’s surprising is that Google’s Matt Cutts replied, and fairly seriously:

Matt’s concern that even my painfully stupid joke could be misinterpreted demonstrates just how confused many people are about the algorithm. This tweet actually led to a handful of very productive conversations, including one with Danny Sullivan about the nature of Google’s “Hummingbird” update.

These conversations got me thinking about how much we oversimplify what “the algorithm” really is. This post is a journey in pictures, from the most basic conception of the algorithm to something that I hope reflects the major concepts Google is built on as we head into 2014.

The Google algorithm

There’s really no such thing as “the” algorithm, but that’s how we think about itГўВЂВ”as some kind of monolithic block of code that Google occasionally tweaks. In our collective SEO consciousness, it looks something like this:

So, naturally, when Google announces an “update”, all we see are shades of blue. We … Read the rest

October 26, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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