Use as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-T

The chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget.

I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it. Not only will it benefit your brand’s awareness, but it will also help you generate traffic, leads, and sales. My personal experience working with digital businesses has shown that only a few are successful in finding a strategic approach to their content plan. Sadly, most companies practice throwing spaghetti on the wall to see if a piece of content gets any readers.

In this post, you’ll learn how to ensure that every piece of content you create drives traffic, attracts leads, and generates sales. I’ll give you ready-to-use solutions on how you can plan, execute, and measure your content promotion, so that content starts earning your business money.

Disclaimer: If you decide to follow any of my recommendations, make sure to adjust … Read the rest

December 21, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Posted by tombennet

Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data.

Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require.

Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact of content engagement on raw business KPIs, or the behavior of certain subsets of your audience, for example — many will overlook the ease with which these can be measured. All it takes is a little investment in your tracking setup and a careful consideration of what insight would be most valuable.

In this article, I’ll be exploring the ways in which the Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. We’ll run through some practical examples before diving into the various options for implementation. By the end, you’ll be equipped … Read the rest

June 13, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Improve Your Site’s Performance When Using GIFs

Posted by Web_Perfectionist

The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs.

Due to its simplicity, the widespread support for this format, and the ease with which it can be used to stream video clips, the GIF format is the oldest file format still commonly used today. This frame animation feature of GIFs ensures that the format remains popular, despite the rise of JPEG and PNG images.

How to Improve Your Site’s Performance When Using GIFs

In spite of their popularity and ubiquitousness on the Internet (especially with regards to animated GIFs), GIFs are not the most performant of image options. If you are using GIFs on your sites, it’s important that you take care to optimize your GIFs so that they do not create too much overhead.

This article will cover ways to optimize your GIFs, both static and animated, … Read the rest

December 28, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing is a post by SEO expert Erik Zeiner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

One Simple Tip To Boost Your PPC Peformance

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn’t convert is added to what’s called a “remarketing audience.” As they navigate around the web on other sites, they will continue to see ads via the Google Display Network, which displays the content or product they viewed on your website. Ideally, then, these users click on the display ad and visit your website again and make a purchase or complete a conversion goal.

The majority of online marketers that use the Google Adwords Remarketing feature tend to just put single a “general visitors” remarketing code in the header or footer of their website. Doing this will create a single audience of ALL visitors to the website that you can serve general ads to as they continue to browse the web. While this works just fine and will result Read the rest

October 31, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO Expert’s Guide to Web Performance Using WebPageTest

Posted by mark.isham

Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest.

Do you know these questions?

There are several key questions an SEO professional should answer when it comes to improving the performance and user experience (UX) of your website:

  • What is my Time To First Byte? Time to first byte (or TTFB) is a measure of how fast the network and webserver returned that first byte of data in the HTML file you requested. The lower this number the better, since it means the site responded quickly. TTFB is an important metric since it is the performance measure most strongly correlated with a page’s search ranking. A high TTFB can also indicate an underpowered web server.
  • How quickly does my site render? Have you ever visited a
  • Read the rest

July 20, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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