How to Perform a Basic Local Business Competitive Audit

Posted by MiriamEllis

“Why are those folks outranking me in Google’s local pack?”

If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term.

Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the numbers and facts. Also included: a downloadable version of the spreadsheet that you can use for your own company or clients. Your goal with this audit is to identify exactly how one player is winning the game so that you can create a to-do list for any company trying to move up in the rankings. Alternatively, some competitive audits can be defensive, identifying a dominant player’s weaknesses so that they can be corrected to ensure continued high rankings.

It’s my hope that seeing this audit in action will help you better answer the question of why … Read the rest

August 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Elements of Personalization & How to Perform Better in Personalized Search – Whiteboard Friday

Posted by randfish

From information about your location and device to searches you’ve performed in the past, Google now has a great deal of information it can use to personalize your search results. In today’s Whiteboard Friday, Rand explains to what extent they’re likely using that information and offers five ways in which you can improve your performance in personalized search.







For reference, here’s a still of this week’s whiteboard.

Elements of Personalization Whiteboard

Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly.

How personalization works

So, what are we talking about when we’re talking about personalization? Well, Google is actually personalizing by a large number of things and probably even a few things I have not listed here that they have not been totally transparent or forthcoming about.

Logged-in visitors

The things that we know about include things like:

April 10, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Perform the Ultimate Local SEO Audit

Posted by Casey_Meraz

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you’ve hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape. 

While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide. 

This guide was created as a complete checklist and will show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you encounter. To make things easier, I have also included many additional resources for further reading on the topics below. 

In this guide I am going to cover the top areas we review for clients who either want to know how they can improve or the ones that need a local SEO audit. To make it easier I have included detailed explanations of the topics … Read the rest

November 5, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Unique Does Content Need to Be to Perform Well in Search Engines? – Whiteboard Friday

Posted by randfish

We all know that content needs to be unique to rank highly in the SERPs, but how "unique" are we talking? From a content creation perspective, it's imperative to know what duplicate content really means and to understand the implications it can have on SEO.

In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.

Video Transcription

"Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I want to take some time to talk about content duplication and content uniqueness, which is very important from an SEO perspective. It can also be important from a content marketing perspective.

For SEO purposes, search engines like to filter out what they view as duplicative content, things that are exactly the same. They never want to show you a set of results where result two, three, four, and five are all exactly the same article or are essentially the same three paragraphs repeated with the same photos embedded in them. It could be that content gets licensed among different parties. News vendors do this a lot. It could be that someone has

Read the rest

January 26, 2013  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Perform the World’s Greatest SEO Audit

Posted by Steve Webb

World's Greatest Audit MugNow that tax season is over, it's once again safe to say my favorite A-word… audit! That's right. My name is Steve, and I'm an SEO audit junkie.

Like any good junkie, I've read every audit-related article; I've written thousands of lines of audit-related code, and I've performed audits for friends, clients, and pretty much everyone else I know with a website.

All of this research and experience has helped me create an insanely thorough SEO audit process. And today, I'm going to share that process with you.

This is designed to be a comprehensive guide for performing a technical SEO audit. Whether you're auditing your own site, investigating an issue for a client, or just looking for good bathroom reading material, I can assure you that this guide has a little something for everyone. So without further ado, let's begin.


SEO Audit Preparation

When performing an audit, most people want … Read the rest

June 7, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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