Posted by wrttnwrd
In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. Thatâ€™s obvious when you think of SEO.
Even when we talk about content, weâ€™re algorithmic thinkers. Ask yourself: How many times has a client asked you, â€śHow much content do we need?â€ť How often do you still hear â€śHow unique does this page need to be?â€ť
Thatâ€™s 100% algorithmic thinking: Produce a certain amount of content, move up a certain number of spaces.
But you and I know itâ€™s complete bullshit.
Iâ€™m not suggesting you ignore the algorithm. You should definitely chase it. Understanding a little bit about what goes on in Googleâ€™s pointy little head helps. But itâ€™s not enough.
A tale of SEO woe that makes you go “whoa”
I have this friend.
He ranked #10 for “flibbergibbet.” He wanted to rank #1.
He compared his site to the #1 site and realized the #1 site had five hundred blog posts.
â€śThat site has five hundred blog posts,â€ť he said, â€śI must have more.â€ť
So he hired a few writers and cranked out five thousand blogs posts that melted Microsoft Wordâ€™s grammar check. … Read the rest
Posted by Bill.Sebald
I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins.
Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of “partnership” should be the backbone of your relationship. Like a puzzle piece, sometimes the fit is initially difficult to find â€“ if available at all. The truth is, you’re only secure if your clients are walking in the same direction as the flow of your service. If they’re walking against the current, you have what I believe to be the most detrimental predicament a service provider can have â€“
a rift. That’s a truly offensive four-letter word.
What kind of rift are we talking about? Let’s do a little calculating.
First think about what you or your agency is really good at. Think about the components you have the most success with; this may actually be different than where you’re most experienced. Think about what you should be selling versus not (even if … Read the rest
Pinterest has become a very important part of social media marketing. It is the top converting social media site, it has more than 2.5 billion page views a month, and it can be extremely effective in building a community. In a comparatively short time, it has become the kind of tool that businesses and marketers love.
Of course, that means there are countless marketers and businesses vying for the attention of potential customers. Every day, there are millions of new pins going out into the world â€“ how do you make yours stand out in the middle of all that?
At SEO.com weâ€™ve partnered with Dilly Marketing to bring you their successful formula for creating and promoting the perfect pin.
Are you ready for it? Here it is:
Looks pretty scientific, right? Lots of variables that could mean anything. A declaration of a very definite resultâ€¦
In truth, the science of this formula is in its application. Just like any good scientific formula, the process has … Read the rest
How A Site Doubled Itâ€™s Repins By Using The Perfect Pin Formula is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
You put a lot of time and effort into creating good content. Itâ€™s hard work. All you want is for your good content to be shared and for it to drive targeted traffic to your site. Itâ€™s feels good when your content gets pinned and repinned on Pinterest and shared on the other social networks. What if you could double the number of pins of your content by following a simple formula? Hereâ€™s a case study of one company (that we helped) to get way more pins than they normally would have otherwise by following The Perfect Pin Formula. What’s The Perfect Pin Formula? Last week we posted about The Perfect Pin Formula andÂ how to create images that get pinned thousands of times. Itâ€™s a great post. You should go read it right now if you havenâ€™t already.Â VD + PCC + M = The Perfect Pin Hereâ€™s a brief explanation: VD = Visual Dominance: This is all about … Read the rest
Posted by randfish
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that’s been getting quite a bit of attention. The study analyzes the relative traffic value per visit of several types of content, coming to the conclusion2 that "while the Lindsay Lohan sentencing and other celebrity coverage drove significant online traffic for major news publishers, articles about unemployment benefits, the Gulf oil spill, mortgage rates and other serious topics were the top-earning news topics based on advertising revenue per page view."
Coverage included the New York Times’ Traffic Bait Doesn’t Bring Ad Clicks, Columbia Journalism Review’s Celebs are Loud, but Hard News Pays, Nieman Journalism Lab’s Public Interest News Can Be More Valuable to Publishers than Traffic Bait and Search Engine Land’s Hard News Pays More than Chasing Search Trends.
I’m worried for a few reasons:
- What’s the branding value of those stories? Do they drive up awareness of the publications that authored them? Do they increase return visits?
- What other actions do those visitors take? Are they more likely to subscribe to an RSS