How To Select The Perfect Clients

Posted by Bill.Sebald

partnership

I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins.

Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of “partnership” should be the backbone of your relationship. Like a puzzle piece, sometimes the fit is initially difficult to find – if available at all. The truth is, you’re only secure if your clients are walking in the same direction as the flow of your service. If they’re walking against the current, you have what I believe to be the most detrimental predicament a service provider can have –
a rift. That’s a truly offensive four-letter word.

What kind of rift are we talking about? Let’s do a little calculating.

First think about what you or your agency is really good at. Think about the components you have the most success with; this may actually be different than where you’re most experienced. Think about what you should be selling versus not (even if … Read the rest

November 25, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

New eBook: The Perfect Pinterest Formula

New eBook: The Perfect Pinterest Formula is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

check-out-our-new-ebook

The Perfect Pinterest Formula: How to Get Mega Traffic to Your SitePinterest has become a very important part of social media marketing. It is the top converting social media site, it has more than 2.5 billion page views a month, and it can be extremely effective in building a community. In a comparatively short time, it has become the kind of tool that businesses and marketers love.

Of course, that means there are countless marketers and businesses vying for the attention of potential customers. Every day, there are millions of new pins going out into the world – how do you make yours stand out in the middle of all that?

At SEO.com we’ve partnered with Dilly Marketing to bring you their successful formula for creating and promoting the perfect pin.

Are you ready for it? Here it is:

The Perfect Pin Formula

Looks pretty scientific, right? Lots of variables that could mean anything. A declaration of a very definite result…

In truth, the science of this formula is in its application. Just like any good scientific formula, the process has … Read the rest

February 8, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How A Site Doubled It’s Repins By Using The Perfect Pin Formula

How A Site Doubled It’s Repins By Using The Perfect Pin Formula is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Perfect Pin Formula

You put a lot of time and effort into creating good content. It’s hard work. All you want is for your good content to be shared and for it to drive targeted traffic to your site. It’s feels good when your content gets pinned and repinned on Pinterest and shared on the other social networks. What if you could double the number of pins of your content by following a simple formula? Here’s a case study of one company (that we helped) to get way more pins than they normally would have otherwise by following The Perfect Pin Formula. What’s The Perfect Pin Formula? Last week we posted about The Perfect Pin Formula and how to create images that get pinned thousands of times. It’s a great post. You should go read it right now if you haven’t already. :) VD + PCC + M = The Perfect Pin Here’s a brief explanation: VD = Visual Dominance: This is all about … Read the rest

June 13, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Traffic "Bait" and Ad Clicks: Perfect Market’s Study Isn’t Telling the Whole Story

Posted by randfish

Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that’s been getting quite a bit of attention. The study analyzes the relative traffic value per visit of several types of content, coming to the conclusion2 that "while the Lindsay Lohan sentencing and other celebrity coverage drove significant online traffic for major news publishers, articles about unemployment benefits, the Gulf oil spill, mortgage rates and other serious topics were the top-earning news topics based on advertising revenue per page view."

Coverage included the New York Times’ Traffic Bait Doesn’t Bring Ad Clicks, Columbia Journalism Review’s Celebs are Loud, but Hard News Pays, Nieman Journalism Lab’s Public Interest News Can Be More Valuable to Publishers than Traffic Bait and Search Engine Land’s Hard News Pays More than Chasing Search Trends.

I’m worried for a few reasons:

  1. What’s the branding value of those stories? Do they drive up awareness of the publications that authored them? Do they increase return visits?
  2. What other actions do those visitors take? Are they more likely to subscribe to an RSS
  3. Read the rest

October 19, 2010  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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