The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfish

The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy.

the perfect blog post length and frequency

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about blog posts and, more broadly, content length and publishing frequency.

So these are things where a lot of the posts that you might read, for example, if you were to Google “ideal blog post length” or “ideal publishing frequency” will give you data and information that come from these sources of here’s the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that somewhere between 2,350 and 2,425 words is the ideal length, so that’s what you should aim for.

I am going to call a big fat helping if baloney on that. It’s … Read the rest

August 18, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Distance from Perfect

Posted by wrttnwrd

In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That’s obvious when you think of SEO.

Even when we talk about content, we’re algorithmic thinkers. Ask yourself: How many times has a client asked you, “How much content do we need?” How often do you still hear “How unique does this page need to be?”

That’s 100% algorithmic thinking: Produce a certain amount of content, move up a certain number of spaces.

But you and I know it’s complete bullshit.

I’m not suggesting you ignore the algorithm. You should definitely chase it. Understanding a little bit about what goes on in Google’s pointy little head helps. But it’s not enough.

A tale of SEO woe that makes you go “whoa”

I have this friend.

He ranked #10 for “flibbergibbet.” He wanted to rank #1.

He compared his site to the #1 site and realized the #1 site had five hundred blog posts.

“That site has five hundred blog posts,” he said, “I must have more.”

So he hired a few writers and cranked out five thousand blogs posts that melted Microsoft Word’s grammar check. … Read the rest

August 9, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Select The Perfect Clients

Posted by Bill.Sebald

partnership

I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins.

Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of “partnership” should be the backbone of your relationship. Like a puzzle piece, sometimes the fit is initially difficult to find – if available at all. The truth is, you’re only secure if your clients are walking in the same direction as the flow of your service. If they’re walking against the current, you have what I believe to be the most detrimental predicament a service provider can have –
a rift. That’s a truly offensive four-letter word.

What kind of rift are we talking about? Let’s do a little calculating.

First think about what you or your agency is really good at. Think about the components you have the most success with; this may actually be different than where you’re most experienced. Think about what you should be selling versus not (even if … Read the rest

November 25, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

New eBook: The Perfect Pinterest Formula

New eBook: The Perfect Pinterest Formula is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

check-out-our-new-ebook

The Perfect Pinterest Formula: How to Get Mega Traffic to Your SitePinterest has become a very important part of social media marketing. It is the top converting social media site, it has more than 2.5 billion page views a month, and it can be extremely effective in building a community. In a comparatively short time, it has become the kind of tool that businesses and marketers love.

Of course, that means there are countless marketers and businesses vying for the attention of potential customers. Every day, there are millions of new pins going out into the world – how do you make yours stand out in the middle of all that?

At SEO.com we’ve partnered with Dilly Marketing to bring you their successful formula for creating and promoting the perfect pin.

Are you ready for it? Here it is:

The Perfect Pin Formula

Looks pretty scientific, right? Lots of variables that could mean anything. A declaration of a very definite result…

In truth, the science of this formula is in its application. Just like any good scientific formula, the process has … Read the rest

February 8, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How A Site Doubled It’s Repins By Using The Perfect Pin Formula

How A Site Doubled It’s Repins By Using The Perfect Pin Formula is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Perfect Pin Formula

You put a lot of time and effort into creating good content. It’s hard work. All you want is for your good content to be shared and for it to drive targeted traffic to your site. It’s feels good when your content gets pinned and repinned on Pinterest and shared on the other social networks. What if you could double the number of pins of your content by following a simple formula? Here’s a case study of one company (that we helped) to get way more pins than they normally would have otherwise by following The Perfect Pin Formula. What’s The Perfect Pin Formula? Last week we posted about The Perfect Pin Formula and how to create images that get pinned thousands of times. It’s a great post. You should go read it right now if you haven’t already. :) VD + PCC + M = The Perfect Pin Here’s a brief explanation: VD = Visual Dominance: This is all about … Read the rest

June 13, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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