A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf

It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways.

TL;DR, here are some of the larger and more interesting additions to Moz in 2017:

  1. Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence
  2. Site Crawl V2: Overhauled Site Crawl for better auditing and workflow
  3. Major investments in infrastructure: Better performance and resilience across the Moz toolset
  4. New instructor-led training programs: Targeted classes to level-up your SEO knowledge
  5. Customer Success: Custom walkthroughs to help you get the most out of Moz
  6. Bonus! MozPod: Moz’s new free podcast keeps you up to date on the latest industry topics and trends

Big updates

This year and last, we’ve been spending a disproportionate focus on releasing large infrastructural improvements, new datasets, and foundational product updates. We feel … Read the rest

February 7, 2018  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective

Posted by adamf

Another year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We’ve redoubled our efforts with the goal of building the best SEO product in the industry. We know it’s a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us out of bed each morning.

Our increased focus on SEO translated to a big increase in the number of new features and improvements we were able to add to Moz Pro in 2016. In fact, we shipped more significant updates in 2016 than 2014 and 2015 combined, and we already have a lot in the works for 2017.

We also collected and surfaced a huge amount of data in 2016. A few notable examples:

  • Customers created 141,000 new campaigns for their websites
  • 4.6 million tracked keywords were added to campaigns
  • 1.8 million keyword queries were run in Keyword Explorer
  • 25 million URLs were researched in Open Site Explorer

Such ever-increasing demand keeps us on our toes and we continue to invest in scaling … Read the rest

January 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

Posted by Isla_McKetta

[Estimated read time: 15 minutes]

Like most of you, I get a lot of email. Here’s a look at all the marketing emails I received in my personal email in one 24-hour period:

That’s not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz.

I do not open most of this email. In fact, preparing for this blog post, I’ve had a really fun time shunting it off into a folder called “content examples.” But receiving so much email is an excellent opportunity to think about what motivates me to open and email, what doesn’t, and what really annoys me. It’s also given me the chance to think about the various types of email subject lines and how we could all be using them better.

So how do you, as a savvy email marketer, stand out in your customer’s amazingly crowded inbox? I’m here to help you do just that. First we’ll briefly cover the different types of email. Then we’ll talk subject lines and take a close look at how two very different companies — Carter’s/OshKosh B’Gosh and Moz — … Read the rest

March 5, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz’s Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

Posted by randfish

Today, it’s my pleasure to announce some exciting news. First, if you haven’t already seen it via his blog post, I’m thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He’ll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects.

If you’re not familiar with Mr. Jones’ work, let me embarrass my new coworker for a minute. Russ:

August 27, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Peek Under the Hood: How we Manage the SEOmoz Community

Posted by jennita

Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community Management.

Today I'll be explaining the who, what, when, where and how of how we manage the SEOmoz community. It's important to know who are the people behind the scenes, keeping the community in order and running smoothly, just as much as it is to know what exactly we consider the community to be and how we do it.

In the next posts, I'll dig deeper into subjects such as how we deal with negativity, how we gained over 100k Twitter followers and what we're planning to do for our Google+ strategy. For now, let's jump into the SEOmoz community and see how it's done.

Who Are We?

Over the last couple years, the community has grown immensely. It quickly became imperative to build a team to help take care of different aspects of the … Read the rest

January 22, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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