New: How to Track Page Load Speed in Google Analytics

I’m excited about the new Google Analytics interface, and not just because it is faster and looks shiny.

The latest significant feature to be announced is the Site Speed Report (officially announced Wednesday), which gives us the ability to track page load time for every page on a website, and then analyze load speed in great detail.

Why Track Page Load Speed?

Site Speed in Google Analytics

First of all, having a fast website can improve rankings, so improving slow pages can have an impact on your organic success. Site speed is an increasingly important ranking factor as Google continues to improve search results with websites that are more useful and user-friendly.

Second, page load speed metrics (in sweet detailed, decimal form) can also be used to improve conversion rates and usability.

Here are questions that Site Speed Reports will help you answer:

  • Of your top 10 highest converting landing pages, which takes the most time to load?
  • Is a certain browser or device experiencing page load problems?
  • What is the relationship between your slowest or fastest loading pages and high or low bounce rates?
  • What pages take the

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May 7, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Analytics Now Tracks Page Load Speed

Posted by Tom Critchlow

Improving site speed is crucially important, Craig at Distilled recently wrote a phenomenal post site speed for dummies which really breaks down WHY improving site speed is a high ROI activity and there was a great Youmoz post recently published which explains HOW to improve page load speed: Optimizing Page Speed – Actionable Tips For SEOs and Web Developers.

So understandably when Google Analytics released a new feature that lets you track your pages load speed right within their interface I got crazy excited. This is huge news and I think is another big win for Google pushing people to create faster websites. It was so exciting I really couldn’t contain myself when I heard the news – here’s my tweet stream:

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May 5, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Optimizing Your Google Places Page

Posted by Geoff Kenyon

 As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five things that I’ve seen impact rankings in Google Places.

Completeness & Consistency

There are several fields to fill out when creating or editing and some of them may not seem like they are really necessary. Google wants to give users the best experience possible; in most circumstances the user will have a better experience if there is more information present on the Places page. This means not only filling out the required text fields but also the optional ones:
 
  • Email address
  • Website
  • Description
  • Categories
Further, you should make sure the hours are accurate, that you have filled out additional details, as well as uploading photos and videos of your business. While these may seem auxiliary, they all count towards profile completeness and should be submitted. When

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May 2, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10-Minute Missing Page Audit

Posted by Dr. Pete

Some of you know that I spend a lot of time behind the scenes here on Pro Q&A. One of the challenges of Q&A is that we often have to tackle complex problems in a very short amount of time – we might have 10-15 minutes to solve an issue like "Why isn’t my page showing up on Google?" with no access to internal data, server-side code, etc.

Of course, I’d never suggest you try to solve your own SEO problems in just 10 minutes, but it’s amazing what you can do when you’re forced to really make your time count. I’d like to share my 10-minute (give or take) process for solving one common SEO problem – finding a "missing" page. You can actually apply it to a number of problems, including:

  • Finding out why a page isn’t getting indexed
  • Discovering why a page isn’t ranking
  • Determining if a page has been penalized
  • Spotting duplicate content problems

I’ll break the 10 minutes down, minute by minute (give or take). The mini-clock on each item shows you the elapsed time, for real-time drama.

 0:00-0:30 – Confirm

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August 17, 2010  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Whiteboard Friday – Dominate Your Brand Search Engine Result Page

Posted by Danny Dover

 This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page.

Embed video

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Dominate Your Brand Search Engine Result Page (SERP)

Build YourBrand.com

Building a brand hub is an obvious suggestion but not necessarily for the reason you might think. Use these types of websites to promote what other domains are saying about… Read the rest

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August 6, 2010  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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