Competitor Analysis and Benchmarking With the New Domain and Page Authorities
Posted by dohertyjf
As we all read last week, SEOmoz has released the second Linkscape index update of November, and with that came updated Domain Authority and Page Authority. Many of you probably noticed a change, either as a result of the broader crawl, or as a result of active linkbuilding you have been doing on your site or client sites.
The purpose of this post is to help us orientate ourselves around what our scores mean and how those might compare to other sites that we are aware of. Remember, Domain Authority and Page Authority are strictly link based, so the metrics can be influenced by either more links from more sites, or a few links from higher quality sites. One should remember, however, that Domain Authority and Page Authority are hard to directly influence, as they are a combination of 30+ data points and work on a logarithmic scale. As Matt Peters noted in his blog post called "Introducing SEOmoz's Updated Page Authority and Domain Authority":
Page and Domain Authority are machine learning ranking models that predict
December 5, 2011
Tags: Analysis, Authorities, Benchmarking, Competitor, domain, Page
Posted in: SEO / Traffic / Marketing
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Introducing SEOmoz’s Updated Page Authority and Domain Authority
Posted by Matt Peters
Here at Moz, we take metrics and analytics seriously and work hard to ensure that our metrics are first rate. Among our most important link metrics are Page Authority and Domain Authority. Accordingly, we have been working to improve these so that they more accurately reflect a given page or domain's ability to rank in search results. This blog entry provides an overview of these metrics and introduces our new Authority models with a deep technical dive.
What are Page and Domain Authority?
Page and Domain Authority are machine learning ranking models that predict the likelihood of a single page or domain to rank in search results, regardless of page content. Their input is the 41 link metrics available in our Linkscape URL Metrics API call and their output is a score on a scale from 1 to 100. They are keyword agnostic because they do not use any information about the page content.
Why are Page and Domain Authority being updated?
Since these models predict search engine position, it is important to update them periodically to… Read the rest
November 23, 2011
Tags: Authority, domain, Introducing, Page, SEOmoz's, Updated
Posted in: SEO / Traffic / Marketing
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Whiteboard Takeover – Branded SEO for Page 1 Domination
Posted by Koozai
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The Koozai team are taking over the SEOmoz Whiteboard today with Mike Essex and Samantha Stratton presenting on effective techniques for controlling branded term searches. So if you want to stop negative press, counterfeit goods and bad reviews appearing for your product or brand name searches we will show you how. So for more sales with Page One Domination, watch on:
Video Transcription
Howdy SEOmoz fans. Today’s video is brought to you by the Koozai team, and we’re taking over the SEOmoz whiteboard to show you how to make more money for brand term searches. Now, we’re calling this presentation Page One Domination because that’s effectively what it is.
You want to dominate your brand when people search for it online in order to make more sales. You don’t want people to see negative reviews, bad comments like, "I hate this
October 22, 2011
Tags: Branded, Domination, Page, Takeover, Whiteboard
Posted in: SEO / Traffic / Marketing
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6 Essential PPC Landing Page Optimizations
Posted by salario
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story.
Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages. The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own.
1) Pre-Populate Cursor – Does your landing page have a form field you want customers to fill out? If it does, a great way to reduce friction, and increase conversion rate, is to pre-populate the cursor into the first field. This might sound like a nit, but in all the tests I’ve seen run,… Read the rest
June 21, 2011
Tags: Essential, Landing, Optimizations, Page
Posted in: SEO / Traffic / Marketing
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Optimizing Page Speed – Actionable Tips For SEOs and Web Developers
Posted by edbaxter
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
As I’m sure many of you well know, page speed has become a factor for ranking in the search engines. Although, for the engines it’s not a make or break factor but I’ve always felt that it is for visitors.
With a huge number of people using super fast broadband (and it’s growing), patience for slow loading websites is being to fray. I personally hate waiting for a page to load and I’m sure my visitors do as well.
That’s why if you’re investing lots of time and money into getting the rankings you deserve, you shouldn’t be blowing it by having a slow website.
That’s why I want to share some practical advice I’ve learnt from optimising my websites loading times. If you don’t have a website development background don’t worry, I’ll keep everything clear (but if not, feel free to send it… Read the rest
May 8, 2011
Tags: Actionable, Developers, Optimizing, Page, SEOs, Speed, Tips
Posted in: SEO / Traffic / Marketing
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