7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A)
Posted by Nathan Latka
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.
This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy!
7 Ways to optimize your Facebook fan page SEO right now
1. Choose the best name for your Facebook fan page
This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the … Read the rest
December 5, 2012
Tags: along, Facebook, Mozinar, Optimize, Page, Q&A, Ways
Posted in: SEO / Traffic / Marketing
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How To Write A Scannable Blog Post That Will Keep Visitors On Your Page
How To Write A Scannable Blog Post That Will Keep Visitors On Your Page is a post by SEO expert Paul Sanders. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
You might think that the most important part of writing a good blog post is the writing (it is essential), but there are actually some hurdles that readers need to clear before they even read the first word. Blog structure is about keeping up appearances, both for individual posts and across your entire website, so that people don’t abandon your site when they see a poorly structured post. No matter how much blog promotion you’ve done, bad structure could ruin the user experience.
Readers usually want to scan things they read online; it’s just the reality of how people consume information. People do read badly structured writing, but usually only if they have to. And online, there are too many other choices available for you to neglect the structure of your own writing or guest writers’.
Hurdles Between Readers And Your Content:
Often, how you present your content is just as important as what the actual content is. When … Read the rest
November 18, 2012
Tags: Blog, Keep, Page, Post, Scannable, Visitors, Write
Posted in: SEO / Traffic / Marketing
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How Do I Improve My Page Load Speed? [Video FAQ]
Hi, I’m Nate Babbel, and today I am going to answer the question: How can I improve my page load speed?
Page load speed is incredibly important. A one second delay can cost your site as much as a 7% decrease in conversion rate. And on top of that, if your site is too slow, your Google rankings will be penalized.
I am going to go over 5 of the easiest and most impactful ways you can reduce your page load speed.
- Minimize the amount of HTTP Requests: Get rid of Javascript and CSS files you aren’t using or don’t need, combine graphical images into an image sprite, and get rid of any other external http requests on your page that aren’t completely necessary. Some sites have all sorts of plugins and widgets, remember each external request to individual javascript and css files slows your site down and costs you money.
- Make all JavaScript and CSS calls External: Put all of your inline CSS styling and javascript into external files. The more of these you put directly onto the html page, the slower your site will be, not to mention this is very bad coding practice.
- Combine external CSS & JavaScript
August 17, 2012
Tags: Improve, Load, Page, Speed, Video
Posted in: SEO / Traffic / Marketing
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Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?
Posted by evolvingSEO
Preface: How Normal URL Shorteners Work
Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work.
It's pretty simple actually, on the surface.
- You need a short domain name (like bit.ly – which is possible because of the .ly extension)
- A random URL (or custom "vanity" if you choose) is created on the short domain like bit.ly/h1oiSn/ or bity.ly/example-url/ (both fake)
- A visit to that URL sends the user via 301 redirect or 302 redirect to the page it's linked to.
Here's a real example of a URL I recently shortened with Bitly:
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See? NORMAL. And Bit.ly uses a 301 redirect which is also most liked, since 301's pass link equity.
And the Bitly URL should (ideally) never rank above the final "real" URL.
Danny Sullivan's post, although a bit outdated now, shows (of the shorteners from that time) which services use 301s and which use 302s. Note that he highly advises against the use of URLs with 302s. Remember that for later 
If you want to examine more details before we begin, you can check out the wikipedia page on URL shortening… Read the rest
July 18, 2012
Tags: Above, Blame, Owl.li, Page, Ranking, Whooo
Posted in: SEO / Traffic / Marketing
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Which Page is Canonical?
Posted by Dr. Pete
It sounds like an easy question, doesn’t it? While we hear a lot about duplicate content since the Panda update(s), I’m amazed at how many people are still confused by a much more fundamental question – which URL for any given page is the canonical URL? While the idea of a canonical URL is simple enough, finding it for a large, data-driven site isn’t always so easy. This post will guide you through the process with some common cases that I see every week.
Let’s Play Count the Pages
Before we dive in, let’s cover the biggest misunderstanding that people have about “pages” on their websites. When we think of a page, we often think of a physical file containing code (whether it’s static HTML or script, like a PHP file). To a crawler, a page is any unique URL that it finds. One file could theoretically generate thousands of unique URLs, and every one of those is potentially a “page” in Google’s eyes.
It’s easy to smile and nod and all agree that we understand, but let’s put it to the test. In each of the following scenarios, how many pages does Google see?… Read the rest
June 30, 2012
Tags: Canonical, Page
Posted in: SEO / Traffic / Marketing
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