Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page … Read the rest

August 11, 2017  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Posted by Alex-T

SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here’s what I’ve learned so far:

  1. Social media signals don’t influence site rankings
  2. SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, … Read the rest

November 15, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

Posted by larry.kim

One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.

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But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings.

Well, that is exactly what we’re going to research in this post.

Are social shares a ranking signal?

People have noticed the connection between social shares and ranking going back to 2010. But correlating rankings and social signals has been a bit of a cat-and-mouse game.

If you’ve done any SEO at all, you’ve probably noticed that the stories that rank well tend to have high social share counts.

These are your unicorns – the extremely popular magical pieces of content that drive a ridiculous amount of traffic to your site. These types of elite “unicorn” content drive 10-1000x better results than all your other content (the donkeys).

Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations?
Read the rest

September 6, 2016  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do Website Engagement Rates Impact Organic Rankings?

Posted by larry.kim

[Estimated read time: 11 minutes]

Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve.

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Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hundreds or thousands of people to click on your brilliant headlines if those people don’t stick around for more than a few seconds?

If Google values dwell time, is there a way to see it? YES! Today I’ll share some data that shows the relationship between engagement rates (such as bounce rate and time on site) and rankings.

One important note before we get started: Please don’t focus too much on the absolute bounce rate and time on site figures discussed in this article. We are only looking at figures for one particular vertical. The minimum expected engagement will vary by industry and query type.

Does Google measure dwell time? How is that different from bounce rate & … Read the rest

June 9, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

Posted by Aleyda

[Estimated read time: 9 minutes]

I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration.

Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics when doing the required SEO analysis:

  1. You need to prioritize:
    Your client is likely very nervous about the situation. You don’t have a lot of time to invest at the beginning to do a full audit right away. You’ll need to focus on identifying what hasn’t been done during the migration to make sure that the fundamental causes of the traffic loss are fixed — then you can move on with the rest.
  2. You might not have all the data:
    You might have only the basics — like Google Analytics & Google Search Console —
  3. Read the rest

May 22, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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