How to Optimize for Google’s Featured Snippets to Build More Traffic

Posted by AnnSmarty

Have you noticed it’s getting harder and harder to build referral traffic from Google?

And it’s not just that the competition has got tougher (which it certainly has!).

It’s also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.

How do you adapt? This article teaches you to optimize your content to one of Google’s more recent changes: featured snippets.

What are featured snippets?

Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

Here are two studies confirming the claim:

  • Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with revenue from organic traffic increasing by 677%.
  • Eric Enge highlights a 20–30% increase in traffic for ConfluentForms.com while they held the featured snippet for the query.

Types of featured snippets

There are three major types … Read the rest

August 23, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page … Read the rest

August 11, 2017  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Optimize for Competitors’ Branded Keywords

Posted by randfish

It’s probably crossed your mind before. Should you optimize for your competitors’ branded keywords? How would you even go about it effectively? Well, in today’s Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about optimizing for your competitors’ branded terms and phrases, the keywords that are your competitors’ product names or service names. This gets into a little bit of a dicey area. I think it’s challenging for a lot of SEO folks to do this and do it well, and so I’m going to take you through an approach that I’ve seen a lot of folks use with some success.

A strategic approach

So to start off with, let’s go to the strategy level. Is it actually the case — and sometimes it’s not, sometimes it is not the case — that … Read the rest

February 12, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Centroids are Now Individual Users: How Can We Optimize for Their Searches?

Posted by MiriamEllis

“Google is getting better at detecting location at a more granular level—even on the desktop.
The user is the new centroid.” - 
David Mihm

The history of the centroid

The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid—
a central point of relevance—is almost as old as local search. In 2008, people like Mike Blumenthal and Google Maps Manager Carter Maslan were sharing statistics like this:

“…research indicates that up to 80% of the variation in rank can be explained by distance from the centroid on certain searches.”

At that time, businesses located near town hall or a similar central hub appeared to be experiencing a ranking advantage.

Fast forward to 2013, and Mike weighed in again with 
an updated definition of “industry centroids”

“If you read their (Google’s) patents, they actually deal with the center of the industries … as defining the center of the search. So if all the lawyers are on the corner of Main and State, that typically defines the center of the search, rather than the center of the city… it isn’t even the

Read the rest

March 2, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Tips to Optimize Your Homepage

6 Tips to Optimize Your Homepage is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying off.

Now that you’re getting traffic to your website, are you sure that the layout and content of your homepage is sufficient enough to keep that traffic engaged? Is it enough to lead to conversion?homepage_48

The homepage is likely the first thing a potential customer will see when they navigate to your website. Sure, there are different ways for them to dig deeper into the content of your site, but the homepage is often the gateway to it all. Because of the amount of views that one page will receive, there needs to be certain elements present in order to help guide those visitors where you need them to go.

First … Read the rest

October 24, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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