Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool
Posted by randfish
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren’t nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this paper from Berkeley researchers does a nice job exploring the concept as it relates to IR).
While it’s challenging as SEOs to know where this work has taken them, we can certainly assume that the words and phrases you use on a page likely influence its ranking, as well as how and where you use the targeted query term.
For those of you who’ve been following our blog posts about research into this area over the past few months, you know we’ve hit some stumbling blocks. Initially, we thought the free LDA Labs Tool had an extremely high correlation with Google.com rankings (higher… Read the rest
November 8, 2010
Tags: &, Content, Labs, Modeling, Optimization, Revisiting, Tool, Topic
Posted in: SEO / Traffic / Marketing
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LDA – Is On-Page Optimization the SEO Secret?
Posted by Dana Lookadoo
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
How do I recap the SEOmoz PRO Seminar session on Uncovering a Hidden Technique for SEO? The title is so attractive that it produces Pavlonian symptoms as we salivate at the thought of uncovering a hidden SEO treasure. Ben Hendrickson of SEOmoz presented a model which appears to show how Google may assigning relevance to keyword terms based on context – topical relevance.
Is Latent Dirichlet Allocation (LDA) that hidden jackpot?
1st – LDA is not new nor something SEOmoz invented. The Information Retrieval model has been around for 7 or 8 years, and IR geeks have talked about it before. There are a number of resources, as well as nay saying, about LDA and Google’s possible use of it.
2nd – What is new… Read the rest
September 4, 2010
Tags: OnPage, Optimization, Secret
Posted in: SEO / Traffic / Marketing
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Lessons Learned from 21 Case Studies in Conversion Rate Optimization
Posted by Paras Chopra
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Conversion Rate Optimization (CRO) is the newest darling of Internet Marketers, after all what good is traffic if it doesn’t convert. Unfortunately (or fortunately, depending how you look at it), unlike Pay Per click (PPC) marketing, CRO isn’t a game of how much money you can throw. In fact, this field requires as much creativity, as it requires monetary investment. That’s what makes conversion rate optimization a fair arena. Your well-funded, bigger competitors can of course beat you at generating more traffic but they can’t beat you at the conversion rate game (unless you allow them to).
Every website has unique conversion goals, so the approach to conversion rate optimization is unique for every website. You should not expect to follow tips from a “best-practices” article and boost your conversion rates instantly. Chances are high that what worked for others may not… Read the rest
August 7, 2010
Tags: Case, Conversion, from, Learned, Lessons, Optimization, Rate, Studies
Posted in: SEO / Traffic / Marketing
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