Advanced On-Page Optimization – Whiteboard Friday
Posted by Kenny Martin
In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. Presented here are five advanced tactics that get you thinking beyond the basics of traditional page optimization and set you up to start creating content that's both relevant and unique.
How do the phrases on your page relate to one another? Does your page content make your visitors happy? By moving beyond simply making sure those title tags are optimized and scattering a few keywords around, we can produce intelligent content that's not only engaging but gets better rankings too.
As promised, here is a Quora thread that describes Google's use of Machine learning.
Video Transcription
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week, we're talking about advanced on-page optimization. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. I'm going to put my keyword in
December 16, 2011
Tags: Advanced, Friday, OnPage, Optimization, Whiteboard
Posted in: SEO / Traffic / Marketing
No Comments
Search Engine Optimization: Know Before You Go
Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing.
Marketing objectives
Seems like a simple thing, but you need to know how SEO will fit into the overall marketing objectives of your company. What will it accomplish? What do you want it to accomplish? Don’t just do SEO because everyone else is doing it. Do it for a specific reason.
Timing is everything
Don’t rush into an SEO campaign because you are feeling pressure to get results. Here are some timing considerations to think about before you move forward:
Seasonality. Does your industry have a high and low season? If so, then you probably want to start your SEO in the low season. This way, you are in prime positions during your high season to capture key traffic.
Website redesign. A new site launch is a big deal, and yes, it DEFINITELY affects SEO. If you want to start an… Read the rest
December 29, 2010
Tags: Before, Engine, Know, Optimization, Search
Posted in: SEO / Traffic / Marketing
No Comments
Content Marketing Optimization Session with Lee Odden – PubCon 2010
If content can be searched, it can be optimized.
What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
- Demographic info from Quantcast, Compete
- Keyword info from SEMRush, Google
- Engagement info from PostRank
- Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet to plan all content that includes:
- Topic
- Keywords
- Media Type
- Places Repost/Repurpose Content (Newsletter, Slideshare)
- Places to Promote (Facebook, Twitter, etc)
The SEO Content Cycle
- Create & promote optimized content
- Content is noticed, shared, & visibility grows
- Exposure attracts more subscribers, fans, friends, links
- Increase links and exposure grows search & referral traffic
- Traffic & community provides data that you can research, develop to further grow social networks for content & SEO
Repurposing Content Example
- Upload video to YouTube
- Embed in a blog post with show notes
- Post screen shots from video to Flickr
- Upload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.
Takeaways
- Develop & optimize content with customers personas in mind
- Think like a publisher and create an
November 11, 2010
Tags: 2010, Content, Marketing, Odden, Optimization, PubCon, Session
Posted in: SEO / Traffic / Marketing
No Comments
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo!
Ethan Giffin, CEO & Founder, Groove Commerce
Khalid Saleh
Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates.
Process of CRO
- Plan where to start
- Implement optimization using a framework
- Improve in iterations
4 No’s of Conversion Optimization
- No more “Start Anywhere” approach
- No more brute force optimization
- No more “best practices”
- No more “test, test, test!” (Testing is part of conversion optimization, but not the end of CRO)
Elements evaluated in a good CRO framework
- Visitors (Visitors have categorically different personas: spontaneous, aggressive, caring, logical, etc.)
- Trust (Value proposition, design, congruency, continuity)
- Buying stage (Information/research seekers)
- FUDs (Fears, Uncertainties, Doubts)
- Incentives (Urgency, clarity, upsell)
- Engagement (Stimulating return visits/purchase)
Paul Boisvert
Good design = right content, right place, right time, right treatment
Good design does 3 things:
1. Smells – when the visitor comes to the site, the “scent” helps users stay on the path and provides a very strong measure of… Read the rest
November 9, 2010
Tags: 2010, Cart, ECommerce, Optimization, PubCon, Recap, Shopping
Posted in: SEO / Traffic / Marketing
No Comments
Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool
Posted by randfish
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren’t nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this paper from Berkeley researchers does a nice job exploring the concept as it relates to IR).
While it’s challenging as SEOs to know where this work has taken them, we can certainly assume that the words and phrases you use on a page likely influence its ranking, as well as how and where you use the targeted query term.
For those of you who’ve been following our blog posts about research into this area over the past few months, you know we’ve hit some stumbling blocks. Initially, we thought the free LDA Labs Tool had an extremely high correlation with Google.com rankings (higher… Read the rest
November 8, 2010
Tags: &, Content, Labs, Modeling, Optimization, Revisiting, Tool, Topic
Posted in: SEO / Traffic / Marketing
No Comments
![[Valid RSS]](http://blog.technetsource.com/images/valid-rss-rogers.png "Validate my RSS feed")