How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron

Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Read on and level up!


With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it.

I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run, clients to impress, and a strong social media presence to maintain. After all, you haven’t seen a huge drop in your traffic. It’s probably OK, right?

So what’s with the nagging sensation down in the pit of your stomach? It’s not just that giant chili taco you had earlier. Maybe it’s that feeling that your content might be treading on thin ice. Maybe you watched Rand’s recent Whiteboard Friday (How to Determine if a Page is “Low Quality” in Google’s Eyes) and just don’t know where to start.

In this edition of Next … Read the rest

October 10, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities

Posted by BritneyMuller

A glimpse into Google’s machine learning?

You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, stay a while!”

However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other related questions appear at the bottom. These infinite PAA lists can continue into the hundreds, and I’ve been lucky enough to come across 75+ of these gems!

So, grab a coffee and buckle up! I’d like to take you on a journey of my infinite PAA research, discoveries, machine learning hypothesis, and how you can find PAA opportunities.

Why PAAs should matter to you

PAAs have seen a 1,723% growth in SERPs since 7/31/15 via Mozcast! ← Tweet this stat!

Compare that to featured snippets, which have seen only a 328% growth since that timeframe.

Research has also shown that a single PAA can show up in 21 unique SERPs! How ’bout dem apples?! PAA opportunities can … Read the rest

March 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

Prioritize your link building efforts and opportunities

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but never mind. We’ve got tons of important things to get through, and so we’ll leave the facial hair to the inevitable comments.

I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it’s tough to know how to get started, and then it’s tough to know once you’ve gotten into the practice of link building, how do you build up a consistent, useful system to do it? That’s what I want to walk you through today.

Step … Read the rest

February 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How I’m Using Moz Content for Mining Local Link Opportunities

Posted by David_Farkas

[Estimated read time: 8 minutes]

Creating content for local link building can be intimidating.

Sure, you know your business. You know your area, but do you know what locals want to read about?

You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.

I don’t either, which is why I like to go in educated.

Enter Moz Content.

Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach each page might have.

You can go much more in-depth with the paid version of the tool, and it’s absolutely worth the money.

But this post is about using the free version to remove the intimidation factor from local-based content, so we … Read the rest

May 28, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign)

Posted by randfish

Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun :-)

The new look

We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu. It’s a little bit more like Moz Analytics, too, and we figure some cohesion between our products is probably wise.

  • New side navigation with plenty of room to grow and add new features (spam scoring and analysis, for example, will be coming in Q4—but shhh… I didn’t actually ask for permission to talk about that yet. I figure begging forgiveness will work.)
  • Improved filtering that lets you slice and dice your link data more easily.
  • Notice How Fast the New OSE Is? Oh yeah, that’s the stuff :-)

You can still access the old Open Site Explorer’s design for a … Read the rest

October 15, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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