The Ethical Issues of Personalisation Online
Posted by Hannah Smith
June 27, 2011
Tags: Ethical, Issues, Online, Personalisation
Posted in: SEO / Traffic / Marketing
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Back to Basics: Common Misconceptions About Online Marketing
You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be?
Well, there are millions of sites on the Internet and your competitors are working to rank higher than you.
But don’t be overwhelmed.
Check out this list of common misconceptions about online marketing and learn from others’ mistakes.
Have a good product and it will sell
You must make your online presence known in order to be successful. Word-of-mouth advertising is not enough. With millions of competitors, it is imperative that viewers find you through search. This requires website optimization.
Here are some suggestions you can apply to your site to increase its chances for success:
- Have A Solid Title - A good title is essential to search engine optimization. Your title is what the search engines display in the search engine results pages. Make sure your title describes what your site does and all it provides. And a good title summarizes is just a few words long.
- Consistency - Your presentation should
May 28, 2011
Tags: about, Back, Basics, Common, Marketing, Misconceptions, Online
Posted in: SEO / Traffic / Marketing
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The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
Posted by Oli Gardner
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.
Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online
What you are about to read might be a little shocking. Why? Because it’s so freakishly long. It contains a 6-month action plan for marketing your business online and if you can read it all in one go you’re a hero or a raging insomniac. I’d recommend bookmarking it to use as an ongoing reference guide.
Let the story and the course begin…
A typical marketing storyline
You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too – replete with… Read the rest
February 9, 2011
Tags: Giant, Guide, Infographic, Marketing, Noob, Online
Posted in: SEO / Traffic / Marketing
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Summary of 2011 Online Marketing Predictions — Cast Your Vote!
—Vote For Your Predictions—
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Can you forecast 2011’s Web changes? What could be expected from Google, Bing, and Facebook? To succeed online, you should have a fair idea of technologies, trends, and events that will alter how we do things.
Predictions are closely related to uncertainty, and should be taken with a big grain of salt. After coming across a few 2011 SEO prediction posts, I started to see some similarities. In hopes of collaborating with a mass of minds, I put together the most commonly discussed trends below.
To get a better idea of what 2011 holds, we’d like your opinion to count, too. So vote here ——————->>>
11 Most Most Predicted Online Trends for 2011:
1. Social will become more integrated into search
As the Web is humming with Facebook and Twitter comments, what are people saying about your company and products? We’ve already seen social results show in the search engine results pages, but many predict larger algorithmic changes around social.
January 22, 2011
Tags: 2011, Cast, Marketing, Online, Predictions, Summary, Vote
Posted in: SEO / Traffic / Marketing
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Our Online Reputation Management Playbook
Posted by brianspatterson
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
We recently completed an interesting reputation management project and I thought it’d be helpful to post our strategy and results to the SEOmoz community. My hope is that you’ll read this and get some ideas, or even better, you’ll point out some areas that we overlooked or things we can do to improve our approach.
The Client’s Problem
Our client approached us with a problem that we are now seeing fairly often for many companies. As you began to type our client’s brand name into Google Search, Google Suggest displayed our client’s brand name + the word ’scam’ as the second option, directly below their brand name. Talk about damaging your reputation!
We signed a confidentiality agreement, so I can’t say specifically who the client is, but below is a screenshot from another large company, Direct Buy, whom we found experiencing a very similar issue.… Read the rest
January 7, 2011
Tags: Management, Online, Playbook, Reputation
Posted in: SEO / Traffic / Marketing
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