The Hidden Factors in Accomplishing Your Online Marketing Goals – Whiteboard Friday

Posted by randfish

In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below.

Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks. I apologize for the slight purple tint on the Whiteboard.

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week I want to talk about the goals that we try to get people to accomplish on the Web, the things that we're trying to accomplish as online marketers, and what we're trying to optimize for, things like: click-through rate from search results; getting people to subscribe to RSS and e-mail; getting them to click links that are posted on social networks; getting them to share things on social networks, on blogs, on websites of

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February 3, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are You Wasting Budget With Online Press Release Distribution?

Posted by Tim Grice

The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.

Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.

One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the… Read the rest

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January 26, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Tips for Meeting Online Friends IRL

Posted by Dr. Pete

Dr. Pete and GianlucaSocial media is a bit of a paradox – we have more “friends” than ever, but our relationships feel more and more superficial. When we retreat to the comfort of the internet, we introverts have even less incentive to get to know people IRL (In Real Life, for those who don’t spend all day on the internet). If you know me online, it may surprise you to hear that I consider myself a recovering introvert. I’m also a work-at-home father of a 1-year-old, so I’m lucky to hit one SEO conference a year.

In honor of being in Seattle for Mozcon this week, I’d like to share 5 tips for how I’ve managed to make social media count and turn online relationships into real, offline friendships and business partnerships. Just to illustrate the point, that’s a picture of me with SEOmoz enthusiast and fellow proud dad Gianluca Fiorelli, who I finally got to meet in person today (thanks to Rudy Lopez for snapping the picture).

1. Get to Know People

If you only see your online friends as a way to get more Likes… Read the rest

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July 28, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Online Advertising Gets Easier With Google AdWords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to effectively create and run a pay per click campaign. The following video shows how easy it is to use AdWords Express from start to finish:

By using AdWords Express, potential customers will be able to find a business’ website or Place page much easier. This will give advertisers a quick and simple way to connect with customers and grow their business. All it takes is providing some basic business information and creating an ad, and the campaign is ready to go.

After sign up, the campaign is automatically managed for users. AdWords Express will determine which searches should trigger a specific ad to appear and display it when these searches happen. The ad will show up in the Ads section of search results pages – either in the… Read the rest

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July 27, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Ethical Issues of Personalisation Online

Posted by Hannah Smith

It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not to read on.
 
Still with me?
 
Thanks for sticking around, you look lovely by the way…
 
So this post was prompted by a seminar I attended this week where I was lucky enough to see Eli Pariser present on precisely this topic. He’s very passionate about what he calls ‘the Filter Bubble’ (i.e. the effects of online personalisation) so much so he’s written a book on the subject. So, what’s the deal with personalisation? Well, as Cyrus highlighted in his recent Personalised Search post:
 
“Google’s personalised search means nearly every result returned within a browser is altered one way or another. It’s rare that two

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June 27, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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