8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by ronell-smith

Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.

Sounds fairly straightforward, right?

Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.

“That makes no sense to me,” he said, pushing his chin forward and tilting his head, as if waiting for me to admit that I was pulling his leg. “You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? That’s like telling me, ‘It’s not enough that you live and pay for a nice house in a gated community. You also need to guard the gate to the community and pick up trash along the road leading up to your driveway.’”

His example could not have been more apt.

“Not … Read the rest

May 11, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Supercharge Your Online Marketing Skills: New Training and Workshops from Moz Academy!

Posted by rachelgooodmanmoore

[Estimated read time: 8 minutes]

Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you:

Announcing Moz’s new and improved workshops and training!

Whoa! Let’s check it out!

If you’ve been looking for a way to improve your marketing strategy and get better results for you or your clients, then Moz’s new training and workshops could be the solution for you.

Great! Wait… what?

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Chris Pratt

Great question, reader and Chris. Training and workshop sessions are comprehensive, in-depth, interactive classes designed to help you unleash your inner marketing super power. Every class comes coupled with activities like conducting a full website audit, competitive research exercises, keyword brainstorms, and more. Sound like fun? You bet it does. Almost as much fun as these guys are having:

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Training AND workshops? What’s the difference?

Glad you asked. Here’s the run-down on what workshops and training are all about:

Workshops are small group classes lead by a member of the … Read the rest

June 1, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google’s AMP Will Influence Your Online Marketing

Posted by Web_Perfectionist

[Estimated read time: 9 minutes]

What is Google AMP?

The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6.

amp-example-iphone6.jpg

The net effect is that the mobile user will see articles with comparatively basic text and images, but that content will load up to 10 times faster (or more!) over traditionally formatted content.

Why is Google AMP important for SEO?

As Google often preaches to the industry, page speed and mobile-readiness are high-quality ranking distinctions that determine the placement of a site’s content link in the search engine results pages (SERPs). The faster a site is (among other ranking signals), and the more it caters to mobile devices, the more likely it is to be seen and clicked on by Google search users.

Since 2013, Google has been evolving from being the company that provides links to other sites in search results to the company that provides answers … Read the rest

March 17, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Advanced Guide to Online Publicity Campaigns

Posted by SamuelScott

[Estimated read time: 55 minutes]

No one cares about your company or product.

Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories.

In this post, I will help readers to do exactly that by detailing nine of the traditional publicity strategies that PR executives have developed over the past century. The point to remember:

Successful creative publicity campaigns can lead to countless new customers, sales, leads, social followings, and backlinks.

(Just see this recent study by Moz and Frac.tl that Kelsey Libert posted on the Moz Blog!)

By the end of this extensive post, readers will learn the answers to these questions:

  • What is Promotion as part of the Marketing Mix?
  • What specifically is publicity within the Promotion Mix?
  • When should marketers use publicity campaigns?
  • What is
  • Read the rest

March 8, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Online Marketing Gender-Diverse?

Posted by JackieRae

What is your gender?

It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey. It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working performance by forcing us to think more deeply about decisions and with new perspectives. Studies have also shown that creating a more gender-diverse organization will boost a company’s profits. As we discuss the following data, I encourage you to consider how you and your organization can foster more gender diversity in your workplace.

When collecting the data, our goal was to reach the general online marketing population through a diverse range of channels. However, our results skew towards the Moz Community, as most participants discovered the survey through Moz’s blog and Twitter feed.

Of the 3,618 respondents, 1,089 respondents marked “female,” 2,516 marked “male,” and 13 marked “I’d rather not say.” … Read the rest

August 20, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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