New Moz Local Product Packages Are Coming in November

Posted by dudleycarr

We’ve been working behind the scenes to make Moz Local serve your needs better than ever. It’s not quite ready yet, but we just can’t hold it in any longer — we had to give you a teaser of what we’re planning.

Moz Local has grown tremendously over the past 2.5 years. Our initial Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches.

The changes we’re making now will help all of our customers — local businesses, enterprise brands, and our agency partners — get the most out of Moz Local by delivering greater business value.

We’ll provide that value by making Moz Local available in 3 different packages:

Moz Local Essential

For the majority of our local business customers who have a single to dozens of locations, Moz Local Essential is our base-level Active Location Data Management and Reputation Monitoring solution. At per year, this new entry-level offering adds Reputation Monitoring, the ability to monitor the latest reviews of your

Read the rest

October 26, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Was There a November 14th Google Update?

Posted by Dr-Pete

On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The 30-day history looks like this:

Webmaster chatter seemed normal and Google has not confirmed an update, but soon other major flux-tracking tools showed one-day spikes. Here’s the data from SERPmetrics:

Both SERPmetrics and SERPs.com (that graph is a bit less clear, due to an unusually low-flux day earlier in the month) show the spike on November 15th, but one-day shifts are common due to measurement differences in the three tools.

Did big sites win big?

The first thing I dig into when we see a temperature spike is a set of secondary metrics that look at large-scale trends across the data set. That morning showed a solid jump in the “Big 10,” which simply represents the percentage of total search results in the set occupied by the top 10 domains (for that day):

The one day jump from 15.39% to 15.89% represents a 3.2% relative increase – it may not seem like a huge amount, but it’s historically unusual. … Read the rest

November 28, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Online Content Collective November 25, 2013

Online Content Collective November 25, 2013 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

For the last week of November, our content collective will be featuring several videos from marketingexperiments.com. When it comes to marketing there are many theories concerning the best way to achieve results. However, the most effective strategies usually have positive outcomes to support them.

Marketingexperiments.com tests various theories in the industry and shares their findings, which makes them a useful resource for fine-tuning your website or marketing plan. For this piece we are going to focus on the length of your copy, missing copy and category pages on your website.

Long Copy vs. Short Copy:

How discovering the optimal length of a webpage produced a 220 % increase in conversion

The length, organization and type of copy used on a webpage can all impact the conversion rates achieved on a specific page as well as the website as a whole. In the tests performed by marketingexperiments.com, there was an attempt to determine the impact that copy length has on conversion rates.

The results of their … Read the rest

November 28, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Online Content Collective November 18, 2013

Online Content Collective November 18, 2013 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

This week we’re going to go over some of our favorite articles from The Moz Blog. We’re big fans because MOZ is consistently offering the best of the best, so we wanted to share some of our favorite posts with you and go over the various ways you can enhance the quality of what you are putting on your or your clients’ websites.

Be the Result that Google Wants to Rank

In this article Kristina Kledzick talks about ranking in Google and how to be what they want other people to see in their search results.

In the past, Google didn’t think much like people do, and ranked sites based on keywords and things that weren’t necessarily appealing to visitors. Now things have changed and it’s all about putting out what people want to see. She points out that we are actually on Google’s side. We want our sites to be for the visitors.

Kristina goes into some SEO strategies, circa 2010, and discusses how we … Read the rest

November 22, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Online Content Collective November 11, 2013

Online Content Collective November 11, 2013 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

The content collective train keeps chugging along and this week, rather than link to outside articles, we’re taking a look at a few articles posted right here at SEO.com. The focus for these articles this week is how to utilize Pinterest and other social media sites to your advantage and drive high numbers of traffic back to your site.

How a Site Doubled Its Repins by Using the Perfect Pin Formula

In this article we discuss how there is a “perfect formula” for creating pins to your page that will be repinned and shared at a higher rate than a standard pin. The formula is simple: Visual Dominance + Purple Cow Content + Mystery = The Perfect Pin. Purple Cow Content? What does that even mean? Thankfully, this article contains a link to the original idea and explanation of how to create the perfect pin.

The second part of the article gives an example of a company wherein the theory was tested and how there became … Read the rest

November 19, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » November