Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically seen in B2B, or with companies pioneering a new product or service that no one really knows about yet (so they obviously can’t be searching for it)?

This blog post is for you, the digital marketer who toils and struggles to drive search visibility where there hardly is any. Let’s get to work.

Search, as I’ll refer to it here, includes both paid and organic. Neither of these may ultimately be the best channel for your organization, but after reading this post, hopefully you’ll be able to verify whether your search channels are humming along … Read the rest

March 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google

Posted by Alex-T

When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that’s established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there’s only one way a locally owned business can overcome big competition: it needs to take advantage of local SEO.

Recently, in collaboration with Accuranker, I conducted a survey that touches upon the difficulties local businesses face when trying to become visible in Google’s local results. We analyzed more than 300,000 local SERPs across multiple industries (beauty, medical services, auto services, legal, shopping, etc.) to get a clear understanding of what the chances are for a local site to seem attractive to Google.

One of the more curious insights our research revealed is that the legal services niche is among the most competitive. Sure, this finding isn’t rocket science. In fact, I bet on some level you were aware of this (or at least you … Read the rest

August 4, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​How to Create Images That Attract & Convince Your Target Niche

Posted by nikkielizabethdemere

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Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.

Understand the symbolic underpinnings

This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? … Read the rest

July 20, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday

Posted by randfish

To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today’s Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others.

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how you can estimate the total volume and value of a large set of keywords in a market or a niche.

Look, we’re going to try and simplify this and reduce it to something that is actually manageable, because you can go way, way deep down a well. You could spend a year trying to figure out whether Market A or Market B is better to enter or better to chase keywords in, better to create content in. But I want to try and make it a little simple without reducing it to something that is … Read the rest

June 19, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Choosing the Right Affiliate Niche to Promote

How do you find the perfect affiliate program or product to promote? It can be difficult, especially when you’re new to affiliate marketing. There are a lot of opportunities and if you choose the wrong one you can waste a lot of time and money.

Choosing the right affiliate niche to promote doesn’t have to be stressful or a huge uncertainty that could result in months of worthless effort. There’s an easy and simple way to find the right affiliate niche, it just takes a bit of intuition and research to find something that will payout big and convert well. To learn more about choosing the perfect niche to promote in make sure you read on now to avoid making huge mistakes and to learn the trick to finding the perfect niche.

Go where the money is – Promoting something that only pays out isn’t worth your time unless you know exactly how to dominate the niche you’re in and there’s enough volume to make it worthwhile. It takes just about as much effort to sell something for as it does something that’s 9—so why not earn a bigger commission with the same amount of work? While it’s true … Read the rest

October 13, 2010  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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