Posted by Carson Ward
Advice and Confessions from a Reformed Link Network Spammer
There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post their content to a network of sites for the sole purpose of building links. Because the sites aren't meant to be read by people, many networks accept and actively encourage spun content. The resultant content quality is absolutely horrific.
I pulled this example from an active blog network site. "Sodium Body of water Town" is spun garbagese for "Salt Lake City."
Using blog networks, I had multiple sites penalized, re-included, and, once I had learned the ropes, I even had a few that gained rankings and escaped unharmed. I ultimately gave up my spam-content ways because it became clear that it was not an effective long-term strategy. The writing was on the wall – Google was getting smarter, and I was at risk of losing any time I invested.
And the writing was, and still is, on the wall. Google rolled out Panda, which dealt … Read the rest