How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Leverage This Social Network Mind Trick for More Effective Influencer Marketing

Posted by KelseyLibert

Did it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network.

Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority illusion, which happens due to highly-connected individuals within a social network skewing the group’s perception. These findings explain something we already knew — well-connected individuals can wield extraordinary influence. The majority illusion may also explain why it can take only a handful of the right influencers to make something go viral.

Marketers can leverage the majority illusion to create the tipping point needed to drive action or spread a message far and wide. It starts with identifying influencers who have the potential to create the majority illusion among your target demographic, and then encouraging those influencers to help amplify your message.

How social influencers can create the illusion of popularity

Are you surprised when your non-marketer friends are completely unaware of something … Read the rest

January 24, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Beyond Search: Unifying PPC and SEO on the Display Network

Posted by anthonycoraggio

PPC and SEO go better together. By playing both sides of the coin, it’s possible to make more connections and achieve greater success in your online marketing than with either alone.

That the data found in search query reporting within AdWords can be a valuable source of information in
keyword research is well known. Managing the interaction effects of sharing the SERPs and capturing reinforcing real estate on the page is of course important. Smart marketers will use paid search to test landing pages and drive traffic to support experiments on the site itself. Harmony between paid and organic search is a defining feature of well executed search engine marketing.

Unfortunately, that’s where the game all too often stops, leaving a world of possibilities for research and synergy waiting beyond the SERPs on the Google Display Network. Today I want to give you a couple techniques to kick your paid/organic collaboration back into gear and get more mileage from combining efforts across the disciplines.

Using the display network

If you’re not familiar with it already, the GDN is essentially the other side of AdSense, offering the ability to run banner, rich media, and even video ads … Read the rest

August 11, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Social Network Spam and Author/Agent Rank

Posted by dohertyjf

On Wednesday I presented at SMX on the panel called "Facebook, Twitter, and SEO". I was excited to speak alongside Horst Joepen (SearchMetrics), Jim Yu (BrightEdge), and Michael Gray (Atlas Web Services). In my talk, I showed some information from patents that talked about how a search engine might detect a person’s topical relevance and authority and use a scale on which to pass link juice from their social shares or not. Let’s explore some of these a bit more.

What Factors Might Search Engines Look At?

There are three concepts I would like to introduce you to.

Topical Trustrank

The first concept you should be familiar with is "topical Trustrank". The original Trustrank was first mentioned in this Yahoo patent from 2004. At the time, it seemed underdeveloped, since it relied on sites to label themselves. And worse than underdeveloped, it was open to spam since it relied on websites to tag themselves (not unlike the meta keywords tag). The patent was granted in 2009 as a way to rank sites based on labels given them by people, according to this article called Google Trustrank Patent Granted.

Another take on Trustrank is Topical Trustrank, … Read the rest

September 16, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The New Google Social Network – Google+

Posted by caseyhen

Last night I got my first look at Google+, I spent just over three hours diving in and playing with all the features they have to offer. For those of you who already have access, please share your thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.

First Look

Below is the "Home" screen, which seems vaguely familiar to a different social network I use but seems to be somewhat more streamlined. You can simply sort your friend groups, called Circles, by clicking on the "Streams" in the left sidebar. This give you a chance to only see things shared from your family or other Circles, for example I can select "Family" and see only their content. This looks like it makes it really easy to combine all your work and personal contacts into one network.

Circles

The first thing I got right into was creating Circles, which are much like Facebook groups where you can categorize people. This is helpful for people like myself who don’t like to share my SEO related stories/posts with my friends/family members. The process … Read the rest

June 30, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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