State of Enterprise SEO 2017: Overworked SEOs Need Direction

Posted by NorthStarInbound

This survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian.

In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what methods they use, and how they perform.

We hadn’t seen such data collected, particularly for enterprise SEO. We found this surprising given its significance, evident even in the number of “enterprise SEO tools” and solutions being marketed.

What is enterprise SEO?

There is no single fixed-industry definition of “enterprise” beyond “large business.” For the purposes of this survey, we defined enterprise businesses as being comprised of 500 or more employees. “Small enterprise” means 500–1000 employees, while “large enterprise” means over 1000 employees.

Industry discussion often points to the number of pages as being a potential defining factor for enterprise SEO, but even that is not necessarily a reliable measure.

What was our survey methodology?

We developed the widest enterprise SEO survey to date, made up of 29 … Read the rest

September 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page … Read the rest

August 11, 2017  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynes

It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you’d engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. It was not uncommon to see situations like this:

I saw many businesses that had looooooong periods of time of suppression — even years!

According to Google spokesperson Gary Illyes, the new version of Penguin that was released in September of 2016 no longer suppresses sites:

Now, instead of causing a sitewide demotion when Penguin detects spam, they’ll simply devalue that spam so that it can’t help improve a site’s rankings.

I’m guessing that it took a lot of brainpower to figure out how to do this. Google now has enough trust in their ability to find and devalue spam that they are comfortable removing the … Read the rest

April 4, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

301 Redirects Rules Change: What You Need to Know for SEO

Posted by Cyrus-Shepard

Is it time to rewrite the SEO playbooks?

For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.)

These tried and true old-school rules included:

  1. 301 redirects result in around a 15% loss of PageRank. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another.
  2. 302s don’t pass PageRank. By definition, 302s are temporary. So it makes sense for search engines to treat them different.
  3. HTTPS migrations lose PageRank. This is because they typically involve lots of 301 redirects.

These represent big concerns for anyone who wants to change a URL, deal with an expired product page, or move an entire website.

The risk of losing traffic can mean that making no change at all becomes the lesser of two evils. Many SEOs have delayed site migrations, kept their URLs ugly, and have put off switching to HTTPS … Read the rest

August 1, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Everything You Need to Know About Using Yoast SEO for WordPress

Posted by Angela_Petteys

[Estimated read time: 23 minutes]

Setting up and using Yoast SEO

When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

May 15, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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