The Local SEO Holiday Checklist – You Could Even Say It Glows

Posted by MiriamEllis

holidaylocalseo1.jpg

“You know Dasher and Dancer and Prancer and Citations…”

If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!


☑ Local business listings accurate

If you’re not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be found in the local packs at all. The truth is, November can be a bit late to sign up for a local listing management product in time for holiday victories, so you may have to make fast manual fixes where you can. The Moz Check Listing tool can help you quickly hunt down inaccurate listings. Found … Read the rest

November 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

Posted by goralewicz

I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked…

Can Googlebot crawl using HTTP/2 protocols?

You may be asking yourself, why should I care about Robert and his HTTP protocols?

As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated back in 1989, which means, just like everything else, HTTP protocols are getting outdated. HTTP/2 is one of the latest versions of HTTP protocol to be created to replace these aging versions.

So, back to our question: why do you, as an SEO, care to know more about HTTP protocols? The short answer is that none of your SEO efforts matter or can even be done without a basic understanding of HTTP protocol. Robert knew that if his site wasn’t indexing correctly, his client would miss out on valuable web traffic from searches.

The hype … Read the rest

October 17, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

Posted by R0bin_L0rd

You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my bot does.” If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on.

Why should I read this?

Do you remember when it wasn’t necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.

The situation now is the same as every time a new platform develops: if you don’t have something your customers can access, you’re giving that medium to your competition. At the moment, an automated presence on Google Home or Slack may not be central to your strategy, but those who claim ground now could dominate it in the future.

The problem is time. Sure, … Read the rest

September 20, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

Posted by SimonPenson

Preface

This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready.

My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value to our lives. It is the next big era of computing.

Brands and agencies alike need to be at the forefront of that revolution. For my part, that begins with investing in the creation of a voice team.

Let me explain just how we plan to do that, and why it’s being actioned earlier than many will think necessary….

Jump to a section:

Why is voice so important?
When is it coming in a big way?
Who are the big players?
Where do voice assistants get their data from?
How do I shape my strategy and tactics to get involved?
What skill sets do I need in a “voice team?”

Introduction

“The times, they are a-changing.”
– Bob

Read the rest

August 24, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Make the Most of Your MozCon 2017 Adventure – A Seattle How-To

Posted by Danielle_Launders

There’s a little secret we keep here in Seattle: it doesn’t actually rain all the time (we just want people to think that so we can keep the beautiful summers all to ourselves). Those of you who have been to a MozCon before are in on that secret; those of you who are joining us for MozCon 2017 on July 17–19 will soon find out!

It can be hard coming to a new city and trying to find food and experiences off the beaten path, which is why Mozzers have come together to share some of their favorite places, both new and old, to help you make the most of your time in Seattle this summer. If you don’t have your ticket and don’t want to miss out on all the fun, grab yours now — they’re selling out!

Buy my MozCon 2017 ticket

Unfamiliar with MozCon and not sure what you’ll learn? Scope out the full agenda with all the juicy details on who’s speaking and what topics we’re covering.

Official MozCon activities

We want you to enjoy yourself, make new industry friends, and get the most out of your MozCon experience — which is … Read the rest

July 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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