Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity
Posted by aleyda
Last week, I had the opportunity to give a Mozinar on the different steps and activities involved in a Mobile SEO process, from the initial research, analysis, and decision making, to the development, optimization, and measurement. I outlined the following phases:
The Mozinar covers the different phases of the Mobile SEO process, along with the different aspects and criteria to consider to make the best decision according to your own online characteristics and capacity, from a business, audience, content, and technical perspective. If you didn't attend, you can watch the recorded Mozinar or take a look at the slides below.
Audience Q&A
As a supplement to the Mozinar, I tried to answer as many audience questions as possible. Enjoy!
1. Does ranking well on desktop SEO translate or help with ranking well on mobile SEO?
Yes, if the desktop site also takes the most important aspects that you need to prioritize in mobile search into consideration. For example, a site that's already featuring a responsive web design approach, not necessarily because of mobile reasons and without an "active" mobile SEO process.
Nonetheless, you might also have a situation where a highly authoritative desktop site doesn't feature … Read the rest
February 20, 2013
Tags: Making, Mobile, Mobilize, Most, Opportunity, Search
Posted in: SEO / Traffic / Marketing
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The Definitive Guide for Mobile Website Optimization
The Definitive Guide for Mobile Website Optimization is a post by SEO expert Andrew Johnson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Mobile search is becoming more mainstream, and the numbers speak for themselves.
According to research from the Pew Internet & American Life Project, 45-percent of American adults have a smartphone, and 55-percent of adult cell owners use the internet on their phones. That’s almost double from what it was three years ago.
Another April 2012 study by Pew finds that 70-percent of all mobile phone owners have used their devices in the previous 30 days to decide whether to visit a business.
Analysts from BIA/Kelsey even go as far as saying that mobile local search volume will overtake desktop local search by 2015.
“Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop search,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. “We’re seeing that play out in the growth of local query volume, and in performance metrics like click through rates.”
With those numbers on the forefront of your … Read the rest
February 19, 2013
Tags: Definitive, Guide, Mobile, Optimization, Website
Posted in: SEO / Traffic / Marketing
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When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
Posted by bridget.randolph
Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it’s often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach.
Kristina makes a compelling case for responsive design. However, responsive sites can be tricky to develop, especially if the original desktop version has lots of content and/or navigation options. If you have a business or a client whose site has hundreds of thousands, or even millions of pages, it may be difficult to redesign the entire site with a responsive design. A separate mobile site, however, can start with fewer pages, and you can add more as you have time. For some businesses, responsive design is simply not the best option because their mobile visitors' needs are so different from desktop users, and thus require drastically different content. So we can’t always rely on the advice that responsive design is the preferred solution.
Aleyda Solis recently … Read the rest
February 11, 2013
Tags: Checklist, Design, Mobile, Optimizing, Option, Responsive, Site
Posted in: SEO / Traffic / Marketing
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Top Three Inbound Marketing Strategies for Mobile Apps
Posted by robiganguly
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Disclaimer: This post is an extension of the recent Mozinar "Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App's Success" and covers questions from audience Q&A. You can watch the recorded Mozinar here!
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?
Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:
- There are currently 750,000 apps in the App Store alone.
- These apps have over 40 billion downloads.
- There are one billion smartphones existing in the world, and that number is growing.
Whoa.
There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking … Read the rest
January 29, 2013
Tags: Apps, Inbound, Marketing, Mobile, Strategies, Three
Posted in: SEO / Traffic / Marketing
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The Best Way To Develop an Optimized Mobile Website
The Best Way To Develop an Optimized Mobile Website is a post by SEO expert Preston Van Dyke. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The mobile search market is fast rising. Google searches that come from mobile devices now make up 15% of total Google search volume. This rate of growth is expected to continue, and Google continues to maintain the lion share (95%) of all mobile queries.
Source:Â http://www.seo.com/blog/using-mobile-search-on-vacation-infographic/
These two factors alone are incentive enough make an optimized mobile website a priority for your business.
A mobile website design can be delivered a number of different ways. The most common and accepted approaches are through responsive (or flexible) design, device specific HTML, or the use of a subfolder or subdomain—essentially a separate website altogether.
Let’s find out which is best…
1. Responsive Design for a Mobile Website
Responsive design is a succinct format for delivering mobile ready content in one website.
This is done through the creation of varying style sheets that are called based on the device and screen size used by the visitor browsing the website. Each style sheet uses the same HTML … Read the rest
October 31, 2012
Tags: Best, Develop, Mobile, Optimized, Website
Posted in: SEO / Traffic / Marketing
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