Mobile SEO Tips For Everyone – Filmed on an iPad 2 – Whiteboard Friday
Posted by Aaron Wheeler
We all use our cell phones (and those of us lucky enough, tablets) to figure out where we are and what’s around us while we’re on the go. While GPS is a godsend, location isn’t the only thing you need to find when you’re out. Facebook, Google, the SEO Blog… (I know a lot of you are watching this on a train, plane, or… well, I hope you’re not watching this in your automobile!) – whatever you look for at home, you’re likely looking for it while you’re away from your desktop as well.
Fortunately, most of the bigger sites out there have mobile versions of their pages so we don’t have to pinch and squint to be be able to read anything. However, most organizations aren’t willing or able to dedicate the time and resources towards maintaining multiple mobile versions of their site. How are you ever going to be able to optimize your mobile web presence when you don’t have one?! Fret not! On this week’s Whiteboard Friday, Cyrus from SEOmoz’s very own SEO team gives some pointers on how to… Read the rest
May 20, 2011
Tags: Everyone, Filmed, Friday, iPad, Mobile, Tips, Whiteboard
Posted in: SEO / Traffic / Marketing
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What’s the Future of Mobile Search and SEO?
Posted by randfish
There’s no doubt that mobile and, by extension, local search is hot. Technology pundits have been declaring every year since 2005 "The Year of Mobile" – that magical moment when everyone suddenly starts using their mobile device for more than just playing games, texting, calling friends, checking email, downloading/using apps and occasionally browsing the web and… I don’t know… browses the web more?
If I sound a bit cynical on the topic of mobile it’s not out of a disbelief in the power of mobile devices or the acceleration of their influence on our technological connectedness. It’s because I think we’re, to a large extent, already there. The smartphone has won our hearts and minds, and this year, it will finally be more popular than the feature phone:
Nearly half of us already have iPhones, Blackberries, Androids or similar in our pockets when we’re on the proverbial "go." But search – the process, the intent, the results – just isn’t that different on mobile devices vs. laptops and desktops.
Yes, mobile searchers are more likely to perform local searches than other varieties, but… Read the rest
January 11, 2011
Tags: Future, Mobile, Search, What's
Posted in: SEO / Traffic / Marketing
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Mobile SERPS & Usability
Posted by Suzzicks
So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.
All One Index Soon?
Why does this happen?
Well, Google has said that they really don’t want to index two versions of the web – one mobile and one traditional. Even though they do have different mobile-specific bots, they want those their bots all to feed into one index. Hmmmm….Is it just an interesting coincidence that they just launched the multi-format site mapping in Google, where you can combine all the different types of sitemaps that we previously had to submit separately? Possibly. At least it that could indicate a shift away from multiple indexes.
Did anyone notice that this shift happened pretty soon after Caffeine, as did the re-launch of Google Images, and some significant changes in Google Places?
Hmmmm…..It seems that Google might be moving away… Read the rest
September 5, 2010
Tags: &, Mobile, SERPS, Usability
Posted in: SEO / Traffic / Marketing
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The Muddled World of Mobile Carrier Search Results
Posted by Suzzicks
When I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO. But in the mobile world, Universal Results are the fun results – because they are often have more potential for interaction with the phone than they would on a traditional computer. You can click on a phone number to place a phone call, click on a map to get walking directions, click on a song to buy it or play it, and you can even click on an app to download it directly to your phone from the search results.
Interactive and fun, but so far, it is hard to predict when you will get a certain type of Universal Result and when you won’t, and there have been lots of major algorithm tweaks with little attention or fanfare. For example, I have screen shots taken in the past year comparing the search ‘Britney Spears’ on an iPhone and a traditional computer. The traditional computer had music downloads near the… Read the rest
August 29, 2010
Tags: Carrier, Mobile, Muddled, Results, Search, World
Posted in: SEO / Traffic / Marketing
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