6 CRO Mistakes You Might Be Making (And How to Fix Them)

Posted by lkolowich

You just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design.

You run the test for an entire month, and as you expected, conversions are up — from 2% to 10%. Boy, do you feel great! You take these results to your boss and advise that, based on your findings, all product pages should be moved over to your redesign. She gives you the go-ahead.

But when you roll out the new design, you notice the number of demo requests goes down. You wonder if it’s seasonality, so you wait a few more months. That’s when you start to notice MRR is decreasing, too. What gives?

Turns out, you didn’t test that page long enough for results to be statistically significant. Because that product page only saw 50 views per day, you would’ve needed to wait until over 150,000 … Read the rest

June 27, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted by petewailes

Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.

But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…

What’s a PWA?

Given as that Google came up with the term, I thought we’d kick off with their definition:

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”
Progressive Web Apps

The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA?

Fleshing this out a little, this means we’d expect things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.

These are things we traditionally haven’t had … Read the rest

September 15, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Posted by randfish

Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us, and making sure our sites contain high-quality content. Sometimes, though, we get outranked by sites that clearly have work to do in these areas. In today’s Whiteboard Friday, Rand explains some of the reasons why that might happen to you.

For reference, here’s a still image of this week’s whiteboard:

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week, I want to address a question that comes up all the time. I get so much email about this. So many people asking in Q&A, the Moz Q&A, about:

“Why am I losing rankings to a site or page that has fewer links, worse keyword targeting, and/or poor content?” It’s usually some combination of these. A lot of times it’s fewer links and poor content, or they’re not targeting a

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July 12, 2013  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

I Think I Might Have Been Wrong About Voice Search

Posted by willcritchlow

I roundly mocked voice search for such a long time.

I mocked it in public:

We still use keyboards

And I argued internally at Distilled against it being an important trend.

But I think I might have been wrong.

Before I explain why I think I might have been wrong, I want to give you a few of bits of information in my defence:

  • I don’t drive much, and almost never on my own; I commute on the train and most of my driving is with my family.
  • I work in an open-plan office without so much as a cubicle to shield my embarrassing experiments with voice search from the world.
  • I actually don’t like using the phone much, so it may have passed me by that talking into that small device is a perfectly acceptable thing that normal people do.

My main arguments why voice search wasn’t an important trend were:

1. You look stupid talking into your phone

In hindsight, perhaps this was the most shortsighted of all my arguments. Of course we don’t always look entirely sensible holding a bit of technology up to our ears, but it seems like we have made it socially acceptable in … Read the rest

June 10, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Might Want to Do SEO on Someone Else’s Site – Whiteboard Friday

Posted by randfish

OK, we know what you're all saying. You're saying, "But…why would I want to help someone else rank for my brand?" Stick with us, though. You can leverage the strength and authority of other sites to help increase the authority of your own site.

This week, Rand discusses this theory and shares a few reasons why (along with examples of how) you should work SEO on someone else's page to help yourself.

Have you tried this tactic before? How did it work out? Leave your thoughts in the comments below.

Video Transcription

"Howdy SEOmoz fans. Welcome to this special Thanksgiving edition of Whiteboard Friday. As you can see, today I'm dressed in my fancy pants clothing. Today is actually the What the Fancy Wednesday at SEOmoz. It's the first time we're ever doing it. Joel, who's behind the camera, I know you can't see him, look really hard. If you turn around behind you, that's where he is. He's also wearing a tie. Lots of people at the

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November 23, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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