Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

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Video Transcription

Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest

December 29, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday

Posted by samanthanoble

If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often.

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Video Transcription

Hi, my name’s Samantha Noble, and I’m the Director of Strategy over at Koozai in the UK. We’re a digital marketing agency specializing in paid media, SEO, and content marketing, and I’m really, really excited to be here today to share with you some tips on how we can use paid media to basically drive loyal customers and get those loyal customers recommending us to others.

I think what I’ve seen over the years, when it comes to paid media, is people tend to focus on the buying stage. They think that they’re going to put money into a paid media channel and they’re going to get return out of it, which is essentially true. But, when it comes to … Read the rest

November 18, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Posted by Alex-T

SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here’s what I’ve learned so far:

  1. Social media signals don’t influence site rankings
  2. SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, … Read the rest

November 15, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Tips for Social Media Optimization

7 Tips for Social Media Optimization is a post by SEO expert Raquelle Dickerson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Social Media Optimization Tips

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

In social media, there are two important search engines you have to optimize for:

  1. The search function within each social network
  2. Google search

When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.

Here are some quick tips on how to make the most of your SMO efforts.

  1. Integrate Social into your Website

Social sharing tools should be integrated in your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to individual blog posts.… Read the rest

December 21, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday

Posted by randfish

A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.

In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.

Why Social Media as your Primary Link Building Tactic Probably won't Work Whiteboard

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Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I’ve amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that we’ve done together with BuzzSumo, as well as some research we’ve seen from our correlation study this summer, you know what? It’s looking like we were just dead wrong on this very important aspect of how … Read the rest

October 2, 2015  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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