For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)

Posted by Isla_McKetta

“Picture it.”

If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home.

Even if you have no idea what I’m talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control over what those pictures look like and how long your readers mull them over.

According to
Reading in the Brain by Stanislas Dehaene, reading involves a rich back and forth between the language areas and visual areas of our brains. Although the full extent of that connectivity is not yet known, it’s easy to imagine that the more sensory (interesting) information we can include in our writing, the more fully we can engage our readers.

So if you’re a writer or content marketer you should be harnessing the illustrative power of words to occupy your readers’ minds and keep them … Read the rest

January 27, 2015  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Does "X% of Queries" Mean?

Posted by Dr. Pete

Over the past few months, we’ve seen a number of public statements from Google regarding algorithm updates that sound something like this:

Tweet from Matt Cutts - "0.3% of English queries noticeably affected"

Tweet from Google - "Fewer than 0.7% of queries noticeably affected"

Notice the carefully chosen phrase “X% of queries noticeably affected”. Those statements sound very specific, but once you stop to think about them, you’re inevitably left with a couple of questions: (1) percent of which queries?, and (2) exactly how much is “noticeably”?

Percent of Which Queries?

When most of us hear “X% of queries”, I think we naturally assume unique queries (different keyphrases), but there are really two interpretations: (1) unique queries, and (2) total query volume.  Here’s an example, from a conversation I posted on Google+ – let’s say that we live in a world where there are only four searches anyone ever uses:

  1. “iphone 5”
  2. “justin bieber”
  3. “platypus pants”
  4. “charlie sheen”

If we ran 100 searches on our parallel universe version of Google, the volume would be distributed to our four keyphrases as follows:

  1. 50
  2. 40
  3. 9
  4. 1

That's right – suck it, Charlie Sheen. Now, let's say that query (c) is impacted by an algorithm update. By definition #1, this would affect 25% of queries. By definition #2, that … Read the rest

October 25, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 SEO Idiots (I Mean ‘Experts’) to Avoid

Some of the SEO “experts” we encounter exhibit less than tasteful attributes. Having been inspired by The Oatmeal, I’ve taken the liberty of illustrating some of the bad SEO professionals.

I understand that I might be slightly hypocritical in this post. I’ve found myself displaying some of the characteristics below.

Big Words/Acronyms SEO

You may have caught yourself using jargon that might be over your clients’ heads. These SEO Experts may know the trade, they just lack the ability to communicate effectively with clients. If you notice that your client has a blank look, you may want to ask if they don’t understand something you’re saying.

Your CMS is really bad for SEO. In fact I don't see a robots.txt or an XML sitemap. I recommend a mod_rewrite for your non-www version and use of the canonical tag. Your keyword density looks spammed and you have no ALT tag descriptions. No wonder you aren’t at the top of the SERPs.

Sparkling, White Hat SEO

Don’t get me wrong, white hat is the way to go in SEO. However, some incompetent SEOs may claim that their lack of linkbuilding is due to high moral principles. They put on a facade of “White Hat.” These SEOs either don’t get linkbuilding or they don’t want to put forth the effort to do it. Of course there are plenty of gray/black hat ways of building links. But other linkbuilding methods such as submitting a press release, creating quality linkbait, etc. are legitimate and great for SEO.… Read the rest

October 5, 2010  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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