How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjones

Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.

We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.

We did this a few years ago using a set of 345 campaigns, and now that we have double the number of our campaigns under our belt, we dug into our data again. This time, the sample size was 759 campaigns that launched between 2013 and 2017.

As part of our analysis, we looked at the relationship between campaign performance, measured by the number of placements and social shares a campaign earned, and the campaign’s attributes, including emotionality, the target audience size, and timeliness. “Placement” or “pickup” refers to any time a campaign received media coverage. In link building lingo, a placement may refer … Read the rest

February 1, 2018  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channelRead the rest

January 23, 2018  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Use as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-T

The chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget.

I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it. Not only will it benefit your brand’s awareness, but it will also help you generate traffic, leads, and sales. My personal experience working with digital businesses has shown that only a few are successful in finding a strategic approach to their content plan. Sadly, most companies practice throwing spaghetti on the wall to see if a piece of content gets any readers.

In this post, you’ll learn how to ensure that every piece of content you create drives traffic, attracts leads, and generates sales. I’ll give you ready-to-use solutions on how you can plan, execute, and measure your content promotion, so that content starts earning your business money.

Disclaimer: If you decide to follow any of my recommendations, make sure to adjust … Read the rest

December 21, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Write Marketing Case Studies That Convert

Posted by kerryjones

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.

Specifically, I’m talking about case studies.

I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of traffic – it’s the second most-visited page on our site, aside from our home page. It also brings in a significant volume of organic traffic, being our fourth most-visited page from organic searches. Most importantly, our case studies are highly effective at converting visitors to leads – about half of our leads view at least one of our case studies before contacting us.

Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and … Read the rest

November 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

AMP-lify Your Digital Marketing in 2018

Posted by EricEnge

Should you AMP-lify your site in 2018?

This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.

If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties.


Some initial background

Since its inception in 2015, AMP has come a long way. When it first hit the scene, AMP was laser-focused on media sites. The reason those types of publishers wanted to participate in AMP was clear: It would make their mobile sites much faster, AND Google was offering a great deal of incremental exposure in Google Search through the “Top Stories news carousel.”

Basically, you can only get in the Top Stories carousel on a mobile device if your page is implemented in AMP, and that made AMP a big deal for news sites. But if you’re not a news site, … Read the rest

November 21, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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