A Beginner’s Guide to Marketing Automation

Posted by Angela_Petteys

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe.

When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketing automation is and isn’t. Let’s try to get a better understanding of what marketing automation is and how it can potentially help a business.

What is marketing automation?

Marketing automation is the use of software to deliver personalized messages to customers and leads. The software allows you to create a dynamic series of messages to send to your contacts. The message a person receives is decided by factors you specify, like what their spending habits are, where they are in the buying process, and past interactions they’ve had with your site.

Delivering content that’s tailored to a person’s needs and interests helps build stronger relationships which, in turn, can help increase … Read the rest

July 25, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Case For & Against Attending Marketing Conferences

Posted by randfish

I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.

First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses to seek a return on investment.

What do you sacrifice when sending a team member to an event?

Let’s start by attempting to tally up the costs:

  • Lost productivity – Usually on the order of 1 to 4 days depending on the length of the event, travel distance, tiredness from travel, whether the team member does some work at the event or makes up with evenings/weekends, etc. Given marketing salaries ranging from K–0K, this could be as little as 0 (~1 day’s cost at the lower end) to ,900 (a week’s cost on the high end).
  • Cost of tickets – In the web marketing world, the range of events is fairly standard, between ~,000 and ,000, with discounts of 20–50% off those prices for
  • Read the rest

June 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Posted by SimonPenson

Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly.

It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic.

With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017) 92% admitted to not knowing exactly how they should execute.

To check out all the results from the survey, click below (opens up in a new tab):


The biggest pain point of all to come out of the State of Content Marketing survey?

“Producing engaging content, consistently.”

I had been reading all the results with mild interest until those words stopped me dead in my tracks.

You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with … Read the rest

April 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-T

To measure, or not to measure?

When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”

For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real.

I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you need to take when you are at the crossroads of defining your company’s short- or long-term digital marketing objectives. What if things go south, you ask? How do I fulfill my boss’ expectations? Will I ever be able to get over a failure? OK, let’s not get overly dramatic … Read the rest

March 30, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

Posted by AgileJim

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.

In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial.

Agile Marketing

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans, this is Jim Ewel. I’m the blogger behind AgileMarketing.net, the leading blog on agile marketing, and I’m here to talk to you today about agile marketing.

Agile marketing is an approach to marketing that takes its inspiration from agile software development. Like agile software development, it has a set of values and it has a set of benefits, and we’re going to talk about those values and benefits today.

6 Values of Agile Marketing

Value number one: Responding to change over following a plan.… Read the rest

March 24, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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