How to Implement SEO Changes Using Google Tag Manager

Posted by sam.nemzer

While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).

In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it’s not our job to deliver reports, it’s our job to effect change.” In order to make this a reality for clients with the types of issues I mention above, it’s necessary to explore alternative ways of getting changes made.

One option for this is to implement some sort of “meta-CMS.” This is a system that sits on top of an existing CMS, and allows you to make specific changes to pages on a site, bypassing the technical and/or technical constraints that a CMS may entail. <plug> While also having the ability to split-test SEO changes across groups of pages on a website, … Read the rest

May 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How to Generate and Insert Rel Canonical with Google Tag Manager

Posted by luciamarin

In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.

We’ll do it using Google Tag Manager and its variables.

Why send a canonical from each page to itself?

Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to index unexpected variants of a URL, and this is often beyond our control:

  • External pages that display our website but use another URL (e.g., Google’s own cache, other search engines and content aggregators, archive.org, etc.). This way, Google will know which one is the original page at all times.
  • Parameters that are irrelevant to SEO/content such as certain filters and order sequences

By including this … Read the rest

September 14, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Learning How To Be A Manager

Posted by caitlin.krumdieck

Introduction from Will Critchlow:

I want to introduce the post that follows for two reasons. First, it’s a little different to the majority of posts we write for the SEOmoz blog, and second, it’s Caitlin’s first post here. Caitlin Krumdieck is our Director of Client Development at Distilled. Until she joined the company (as a sales executive), I had sold every piece of work that Distilled had done. She (supposedly) joined the company to assist me in responding to leads and putting together proposals. When she out-sold me in her third month, it became clear that I should be making way for her to do her thing and her growth at Distilled has continued from there. Along the way, she’s learned some interesting things about herself and the various roles she’s held in the company. I hope you enjoy reading about Caitlin’s growth and development and take away something useful for your own career and company.


Throwing myself in the deep end (aka learning how to be a manager)

I always thought I wanted to be a manager. Growing up naturally bossy and bit of a control freak, it just seemed like the natural spot for … Read the rest

May 27, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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