A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf

It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways.

TL;DR, here are some of the larger and more interesting additions to Moz in 2017:

  1. Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence
  2. Site Crawl V2: Overhauled Site Crawl for better auditing and workflow
  3. Major investments in infrastructure: Better performance and resilience across the Moz toolset
  4. New instructor-led training programs: Targeted classes to level-up your SEO knowledge
  5. Customer Success: Custom walkthroughs to help you get the most out of Moz
  6. Bonus! MozPod: Moz’s new free podcast keeps you up to date on the latest industry topics and trends

Big updates

This year and last, we’ve been spending a disproportionate focus on releasing large infrastructural improvements, new datasets, and foundational product updates. We feel … Read the rest

February 7, 2018  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Big Data, Big Problems: 4 Major Link Indexes Compared

Posted by russangular

Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important
parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go
about assessing these different link indexes like
Moz,
Majestic, Ahrefs and SEMrush for quality? Historically, there have been 4 common approaches to this question of index quality…

  • Breadth: We might choose to look at the number of linking root domains any given service reports. We know
    that referring domains correlates strongly with search rankings, so it makes sense to judge a link index by how many unique domains it has
    discovered and indexed.
  • Depth: We also might choose to look at how deep the web has been crawled, looking more at the total number of URLs
    in the index, rather than
  • Read the rest

July 1, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Experiment: We Removed a Major Website from Google Search, for Science!

Posted by Cyrus-Shepard

The folks at Groupon surprised us earlier this summer when they reported the
results of an experiment that showed that up to 60% of direct traffic is organic.

In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk!

Of course, we knew we had to try this ourselves.

We rolled up our sleeves and chose to de-index
Followerwonk, both for its consistent Google traffic and its good analytics setup—that way we could properly measure everything. We were also confident we could quickly bring the site back into Google’s results, which minimized the business risks.

(We discussed de-indexing our main site moz.com, but… no soup for you!)

We wanted to measure and test several things:

  1. How quickly will Google remove a site from its index?
  2. How much of our organic traffic is actually attributed as direct traffic?
  3. How quickly can you bring a site back into search results using the URL removal tool?

Here’s what happened.

How to completely remove a site from Google

The fastest, simplest, and most direct method to completely remove an entire site from Google search results is by using the
URL removal tool. … Read the rest

August 12, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year

Posted by David-Mihm

One of the many things that appealed to me about joining forces with Moz 18 months ago was the empathy that every Mozzer has for business owners and marketers trying to keep up with the frenetic pace of change in local search. Although it’s generally thought of as less competitive than a lot of other disciplines (like news, video, or e-commerce SEO), the prerequisite set of tasks for success in local search continues to grow.

In the shift from desktop to mobile, local search is fragmenting more than ever, and business listings are an increasingly critical foundation. NAP consistency (establishing a canonical Name, Address, and Phone Number for your business location) is one of the top local search ranking factors every year. Establishing a consistent NAP is vital to ranking in local results. All the link building and social media in the world won’t help a business if Google can’t trust its information, and customers can’t reach it.

Whether you’re a small agency trying to serve dozens of mom-and-pops on a limited budget, or a large brand manager tasked with managing listings for hundreds of stores, the time it takes to ensure the accuracy and visibility … Read the rest

March 18, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Companies Made Major Marketing Shift in 2010 (free whitepaper)

SEO.com Marketing Shift Whitepaper
SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing.

SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search engine optimization and other forms of online marketing.

“When we look at the numbers out there, it’s very revolutionary,” said Nelson James, president of SEO.com. “What used to be the main strategy for marketers has taken a back seat.”

Forrester Research said marketers spent billion in 2010 in Internet marketing, which rivals all spending on cable/satellite TV and radio. Search Engine Marketing Professional Organization (SEMPO) said nearly half all companies have decreased spending on traditional areas and are investing more in online marketing.

“We started investing in SEO for the first time this year, and the payoff has been tremendous,” said Sarah Huizingh, marketing manager for Spillman Technologies, a company that specializes in public safety software. Huizingh said Spillman took money out of the print advertising budget to invest in SEO.

Traditional strategies that are taking the biggest hit include print and direct mail. A recent … Read the rest

December 20, 2010  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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