Yes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins

I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade.

What sparked my interest in this article was Google’s response. Google stated:

Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested. Spammers and others with negative intent are a problem for consumers, businesses, and technology companies that provide local business information. We use automated systems to detect for spam and fraud, but we tend not to share details behind our processes so as not to tip off spammers or others with bad intent.

Someone might read that and feel safe, believing that they have nothing to worry about. However, some of us who have been in this space for a long time know that there are several incorrect and misleading … Read the rest

October 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Delete a Google My Business Listing – A Common Question with a Complex Answer

Posted by MiriamEllis

“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it.

When it comes to managing unwanted or problematic Google My Business listings, it’s a case of horses for courses. There isn’t a single set of instructions you can reliably follow, because your particular scenario defines which steps you should take. The following table should help you identify common situations and choose the one that most closely matches yours. From there, you’ll learn which actions are available to you, and which ones, unfortunately, can’t be accomplished.

Because management of problem GMB listings usually requires either being in control of them or unverifying them, our chart begins with three verification scenarios, and then moves on to cover other typical business events.

Scenario

Context

Steps

Notes

Unverify a Verified Listing You Control

You have a listing in your GMB dashboard that you

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June 5, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Giving Duplicate Listing Management the Upgrade it Deserves

Posted by George-Freitag

Duplicate listings have been a plague to local search marketers since local search was a thing. When Moz Local first introduced duplicate closure in the fall of 2014, the goal was to address the horribly time-consuming task of finding and closing all those duplicate listings causing problems in Google, Bing, and various mapping platforms. Though we’ve consistently been making improvements to the tool’s performance (we’ll get into this later), the dashboard itself has remained largely unchanged.

Not anymore. Today, we’re proud to announce our brand new duplicate management dashboard for Moz Local:

Here’s a rundown of the features you can look for in the Moz Local upgrade:

  1. New Duplicates Dashboard providing full visibility and transparency of duplicate listings at each stage of the workflow — open, reviewed, and closed — for all of your listings or any subset
  2. Enhanced duplicates workflow making detecting, reviewing, and closing duplicate listings in Moz Local even easier through advanced filters
  3. Enhanced duplicate management for faster and more accurate duplicate listing detection, submission, and tracking across all of Moz Local’s partner networks

This duplicate management update represents a new standard in the industry and will help our users be more … Read the rest

August 9, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year

Posted by David-Mihm

One of the many things that appealed to me about joining forces with Moz 18 months ago was the empathy that every Mozzer has for business owners and marketers trying to keep up with the frenetic pace of change in local search. Although it’s generally thought of as less competitive than a lot of other disciplines (like news, video, or e-commerce SEO), the prerequisite set of tasks for success in local search continues to grow.

In the shift from desktop to mobile, local search is fragmenting more than ever, and business listings are an increasingly critical foundation. NAP consistency (establishing a canonical Name, Address, and Phone Number for your business location) is one of the top local search ranking factors every year. Establishing a consistent NAP is vital to ranking in local results. All the link building and social media in the world won’t help a business if Google can’t trust its information, and customers can’t reach it.

Whether you’re a small agency trying to serve dozens of mom-and-pops on a limited budget, or a large brand manager tasked with managing listings for hundreds of stores, the time it takes to ensure the accuracy and visibility … Read the rest

March 18, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

It’s Search Marketing, not Search Listing, *&^&$%^!

Posted by Yoast

I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that.

For those interested, you can see my slides here:


It annoys me that we talk about rich snippets this much, and 90% of the implementations of rich snippets are reviews and ratings, and most of them are, excusez le mot, shit, at best. You’ve probably seen your own share of listings where there are 5 or 6 ratings in a search result, all 4 or 5 stars and all nonsense.

There’s more to rich snippets! There’s more to “standing out” in the SERPs. This is why I built my Video SEO plugin: Video is a really cool way to … Read the rest

November 2, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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