Posted by sammiranda
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
During 2012, Google clamped down on poor link building tactics, eliminating directories, article submission sites and adjusting the criteria for natural links. Consequently, the gambling industry has been facing the daunting task of restructuring its content marketing and SEO initiatives. Abusing article directories and paying for guest posts with keyword rich anchor text no longer cut the mustard.
Alongside brand building through social media and delivering value-added content, white-hat link building is high on the agenda to restore rankings. But it’s often dubbed mission impossible by gambling marketers.
Traditionally, gambling websites are short of linkable assets. First-party games often constitute a casino’s most valuable content, but they’re developed infrequently and reputable websites are hesitant to link to gambling-related content because of the social stigma attached to the industry.
White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of … Read the rest
Posted by RossHudgens
The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For a variety of reasons, some authorsÃ¢Â€Â”no matter how well meaning they areÃ¢Â€Â”don’t include that link with the mention. With the right tools and a little diplomacy, these are some of the easiest opportunities to earn valuable links back to our own properties, and in today’s Whiteboard Friday, Ross Hudgens gives us several great places to start.
For reference, here’s a still of this week’s whiteboard:
Hey Moz fans, welcome to Whiteboard Friday. My name is Ross Hudgens, and I work for Siege Media, a content market agency/link building and link development agency. Today I’m going to talk a little bit about link reclamation, one of my favorite subjects.
Link reclamation, if you’re not familiar with it, is the task of finding opportunities on the web where you’ve been linked to or you’ve been mentioned, but haven’t been properly linked to for whatever reason. Maybe the webmaster messed something up, maybe they just didn’t find the right URL, maybe they misspelled
Posted by Cyrus-Shepard
Imagine a product similar to Google Alerts, only much better. It’s built specifically for marketers and SEOs. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority.
To top it all off, it now alerts you via email whenever it finds something new.
Announcing Fresh Alerts from Fresh Web Explorer
For the past few months we’ve enjoyed using Fresh Web Explorer, which has quickly become my favorite new marketing tool. Since then, our engineers and developers have been working to add email alerts to the mix to vastly improve its value.
Starting today, when you use Fresh Web Explorer, you can now set up alerts for up to 10 queries of your choice. The emails are sent daily whenever anything new is discovered. Because Fresh Web Explorer refreshes its index every 8 hours, this means you can be notified of new links and mentions literally within hours after they appear on the web.
When you run a … Read the rest
In the world of SEO, most of us may have recently found an esoteric bond between ourselves and others in online marketing. This bond has become notably more apparent every time we get warning of another Google algorithm update.
Whatâ€™s interesting is the staggering look of dread during these times ofÂ uncertainty that I see plastered across all of the faces of those whose lives revolve around search engine optimization. While Iâ€™m sure Iâ€™m not the only one trying toÂ remain un-affected by the wide-spread anxiety leading up to these proceedings, Iâ€™ve finally begun to feel like the message Google has been trying to convey is becoming more visible with each change.marketing. This bond has become notably more apparent every time we get warning of another Google algorithm update.
Facing the Truth
Some of the more recent updates, like Penguin 2.0, have left people feeling exposed and stunned at the realization of just how wrong things had gone over the past fifteen years. … Read the rest
Posted by randfish
For reference, here’s a still image of this week’s whiteboard:
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I want to address a dilemma that a lot of SEOs and a lot of marketers face and that is sort of choice between what should I be doing to move the needle on my search traffic? Should I be doing kind of classic SEO, the keyword targeting