Posted by FeliciaCrawford
Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research.
This time around, we’re using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you’d like to follow along…
If you’re a Moz Pro subscriber, crack open your campaigns and settle in. If you’d like to see what all the fuss is about without committing, you can dip your toes in with a free 30-day trial. And now that that’s out of the way, let’s get started!
Fix #1: Link building & brand building via unlinked mentions
“Moz” is an SEO software company, yes, but it’s also Morissey’s nickname and short for “Mozambique.” All three of those things get mentioned around the web a bunch on any given day, but if we want to identify link building opportunities just to our site, it could … Read the rest
Posted by randfish
We all know how effective link building efforts can be, but it can be an intimidating, frustrating process â€” and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but never mind. We’ve got tons of important things to get through, and so we’ll leave the facial hair to the inevitable comments.
I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it’s tough to know how to get started, and then it’s tough to know once you’ve gotten into the practice of link building, how do you build up a consistent, useful system to do it? That’s what I want to walk you through today.
Step … Read the rest
Posted by mark-johnstone
A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, Iâ€™d like to add some important context and detail to the original post.
I actually agree with much of what it said. However, it’s based on the assumption that one big viral piece of content would result in a visible jump in rankings across the domain within about 3 months of the content being released. There are a few challenges with this as a basis for measuring success.
I wouldnâ€™t advise setting your hopes on one big viral hit boosting your rankings across the domain. Not by itself. However, if that viral hit is part of ongoing link building efforts in which you build lots of links to lots of pieces of content, you can begin to see an upwards trend.
“Trend” is the important word here. If youâ€™re looking for a dramatic step … Read the rest
Posted by QuezSays
I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger:
â€œWeâ€™ve had a recent policy change here, and we no longer offer followed links. Itâ€™s hurting our reputation and being flagged by Google.”
In that moment, the game changed for me. Iâ€™ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this. I realized that I needed to develop a communication strategy for my emails to publishing partners about links.
Content marketing is a great way to amp up the reputation and visibility of your business. This includes well-placed bylines on high-authority sites that cover your market place. From our perspective, itâ€™s completely appropriate to receive an attribution link in return. Creating interesting, authoritative, and valuable content is something my team excels at â€” thatâ€™s not the issue. The issue is working with publishing partners who have preconceived notions about links.
Publishers, bloggers, and editors have a wide range of opinions when it comes to links and … Read the rest
Posted by randfish
The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.
1. Never get links from sites with a lower domain authority than your own
What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest