Image Link Building – Whiteboard Friday

Posted by BritneyMuller

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Image Link Building

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Video Transcription

Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets

So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse … Read the rest

December 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday

Posted by randfish

This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.

Link strategies that stand the test of time

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Video Transcription

Howdy, Moz fans, and welcome to a special edition of Whiteboard Friday. This week we are paying an honorary tribute to our friend, lost but not forgotten, Eric Ward.

Eric was one of the pioneers of the SEO industry. In fact, he was a link strategist and a creator of links for websites before search engines even valued links on the internet. He was the very first link marketer that Amazon.com hired. He had a testimonial from Jeff Bezos on his website, from Google’s Matt Cutts from many years ago, and worked with hundreds, if not thousands, of organizations to improve their link strategies.

Beyond that, Eric was a remarkable contributor to the field of SEO through conferences and events, through webinars, through his blog and his … Read the rest

November 3, 2017  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfish

How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents.

Link equity flow

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about understanding and harnessing link equity flow, primarily internal link equity flow, so that you can get better rankings and execute on your SEO. A big thank you to William Chou, @WChouWMX on Twitter, for suggesting this topic. If you have a topic or something that you would like to see on Whiteboard Friday, tweet at me. We’ll add it to the list.

Principles of link equity

So some principles of link equity first to be aware of before we dive into some … Read the rest

September 15, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfish

Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links.

Link Building Tactics to Acquire Your 50 First Links

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to get those first few links that every website needs to be able to compete. Many folks I know when you get started with link building, it can seem daunting and overwhelming.

So let me walk you through what is essentially a half a day of work, maybe three or four hours of work to try these three tactics that will almost certainly get your business or your organization the first handful, let’s say 50 links that you need to start being able to compete. Content can you take you a long way. Keywords can take … Read the rest

September 8, 2017  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjones

We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.

The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results.

While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we’ve pinpointed which factors tend to create high-performing content. Similarly, we’ve identified trends among our content that didn’t quite hit the mark.

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In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

1. There’s such a thing as too much data.

For content involving a lot Read the rest

August 8, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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