Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted by randfish

The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.

1. Never get links from sites with a lower domain authority than your own

What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest

September 9, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Optimizing for Accessibility + SEO: Formatting & Link Overlaps

Posted by Laura.Lippay

[Estimated read time: 13 minutes]

(header photo “Kenzie” by H.L.W. from the Blind Photographers Flickr Group.)

Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos.

Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT).

When we strip down both industries to where a machine is reading a web page, there are a few overlaps. That’s what we’re looking at in this series. If you’re optimizing for search engines, you’re also affecting how people using screen readers and assistive technologies are experiencing your site.

In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. The previous post covered structure overlaps, and we’ll cover images, video, and non-text elements in the last post following this one.

Hidden text

There are times when something that can be seen on the page provides information or context that isn’t able to be read by bots or screen readers, like in … Read the rest

June 4, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How I’m Using Moz Content for Mining Local Link Opportunities

Posted by David_Farkas

[Estimated read time: 8 minutes]

Creating content for local link building can be intimidating.

Sure, you know your business. You know your area, but do you know what locals want to read about?

You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.

I don’t either, which is why I like to go in educated.

Enter Moz Content.

Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach each page might have.

You can go much more in-depth with the paid version of the tool, and it’s absolutely worth the money.

But this post is about using the free version to remove the intimidation factor from local-based content, so we … Read the rest

May 28, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Long Does Link Building Take to Influence Rankings?

Posted by Kristina Kledzik

[Estimated read time: 9 minutes]

If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?”

This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn’t affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.

So, I set out to figure this out myself. I’m lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I’ve got a lot of pages that only got 1–2 links in the last 6 months, and didn’t go through many on-page changes.

I picked out 76 links pointing to pages which … Read the rest

April 21, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Targeted Link Building in 2016 – Whiteboard Friday

Posted by randfish

SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

Click on the whiteboard image above to open a high resolution version in a new tab!

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.

Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest

January 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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