Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisher

What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?

First, a bit of background

We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite … Read the rest

August 21, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Announcing the All-New Beginner’s Guide to Link Building

Posted by Trevor-Klein

It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable 
Paddy Moogan of Distilled:

The Beginner's Guide to Link Building

We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth:

“Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
— Matt Cutts, head of the webspam team at Google, 
2/19/14

Link building is one area of SEO that has changed significantly over the last several years; 
some tactics that were once effective are now easily identifiable and penalized by Google. At the same time, earning links remains vital to success in search marketing: Link authority features showed the strongest correlation with higher rankings in our 2013 ranking factors survey. For that reason, it has never been more important for marketers to truly earn their links, and this guide will have you building effective campaigns in no time.

Read the Beginner’s Guide to Link Building

What you’ll learn


1. What is Link Building, and Why Is It Important?


This is where it … Read the rest

August 20, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday

Posted by randfish

One of the more interesting phenomena illustrated by Rand’s IMEC Lab project is that of “link echoes,” sometimes referred to as “link ghosts.” The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.

In today’s Whiteboard Friday, Rand explains what’s going on.

One quick note: Rand mentions a bit.ly link in this video that isn’t quite accurate; here’s the correct one. =)

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week I’m going to talk a little bit about link echoes. This is the reverberation of the effect of a link across Google’s link graph and across the rankings, that has an impact even after a link has been removed. In the past, we have also referred to these as link ghosts, but I think link echoes is actually a much better name. I appreciate some folks pointing that out for me.

Let me show you exactly what I’m talking about. So, as you might know, I’ve been running a number of

Read the rest

August 15, 2014  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The New Link Building Survey 2014 – Results

Posted by JamesAgate

Many of you may have seen Skyrocket SEO’s Link Building Survey results that we published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.

Firstly, “link building”…

Yep, we’ve not changed the name to a “content marketing survey” or “inbound link acquisition survey;” we still feel link building is a vital part of an SEOs arsenal of tactics, and therefore it deserves its own survey.

As a company we’re investing just as much in link building for our clients (granted, we’ve adapted what we are doing), but the fact remains that if you want to score big with decent organic search visibility then you need links.

Now that that’s out of the way, let’s get down to the details:

Who took the survey?

A massive thank you to the 315 or so people who took the survey. That number is slightly down from last yeah, which I feel is partly due to fewer people considering link building to be a part of their day-to-day roles. I’d argue that’s a missed opportunity, and this year … Read the rest

July 19, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead

SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead is a post by SEO expert Holly Cordner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

SEO-dos-and-donts

Algorithm updates. Manual penalties. Unclear guidelines. Contradictory statements. If you’re just starting out in the SEO world (or even if you’ve been around a while), it can be hard to know exactly what Google approves of and what they don’t. How can you be sure that you’re getting the most bang for your SEO buck while still playing by the search giant’s rules?

This post will go over some SEO strategies that you should definitely avoid as well as some sustainable practices that you should put into place. Neither list is meant to be comprehensive—you should instead use them to consider your own marketing approach and make changes as necessary.

2007 Called. It Wants Its Link Building Strategies Back.Depositphotos_34260665_l

The short of it is this: if you’re still doing “easy” link building—anything automated, massively scalable, manipulative, or low quality—you need to stop. It’s not a matter of if you get penalized by Google, but when. That rules … Read the rest

July 8, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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