How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

Prioritize your link building efforts and opportunities

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but never mind. We’ve got tons of important things to get through, and so we’ll leave the facial hair to the inevitable comments.

I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it’s tough to know how to get started, and then it’s tough to know once you’ve gotten into the practice of link building, how do you build up a consistent, useful system to do it? That’s what I want to walk you through today.

Step … Read the rest

February 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Link Building Success Really Looks Like

Posted by mark-johnstone

A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post.

I actually agree with much of what it said. However, it’s based on the assumption that one big viral piece of content would result in a visible jump in rankings across the domain within about 3 months of the content being released. There are a few challenges with this as a basis for measuring success.

I wouldn’t advise setting your hopes on one big viral hit boosting your rankings across the domain. Not by itself. However, if that viral hit is part of ongoing link building efforts in which you build lots of links to lots of pieces of content, you can begin to see an upwards trend.

“Trend” is the important word here. If you’re looking for a dramatic step … Read the rest

December 7, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Earning the Link: How to Pitch and Partner with the 5 Publisher Personas

Posted by QuezSays

I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger:

“We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google.”

In that moment, the game changed for me. I’ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this. I realized that I needed to develop a communication strategy for my emails to publishing partners about links.

The challenge

Content marketing is a great way to amp up the reputation and visibility of your business. This includes well-placed bylines on high-authority sites that cover your market place. From our perspective, it’s completely appropriate to receive an attribution link in return. Creating interesting, authoritative, and valuable content is something my team excels at — that’s not the issue. The issue is working with publishing partners who have preconceived notions about links.

Publishers, bloggers, and editors have a wide range of opinions when it comes to links and … Read the rest

October 20, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted by randfish

The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.

1. Never get links from sites with a lower domain authority than your own

What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest

September 9, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Optimizing for Accessibility + SEO: Formatting & Link Overlaps

Posted by Laura.Lippay

[Estimated read time: 13 minutes]

(header photo “Kenzie” by H.L.W. from the Blind Photographers Flickr Group.)

Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos.

Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT).

When we strip down both industries to where a machine is reading a web page, there are a few overlaps. That’s what we’re looking at in this series. If you’re optimizing for search engines, you’re also affecting how people using screen readers and assistive technologies are experiencing your site.

In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. The previous post covered structure overlaps, and we’ll cover images, video, and non-text elements in the last post following this one.

Hidden text

There are times when something that can be seen on the page provides information or context that isn’t able to be read by bots or screen readers, like in … Read the rest

June 4, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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