Machine Learning and Link Spam: My Brush With Insanity
Posted by wrttnwrd
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Know someone who thinks they’re smart? Tell them to build a machine learning tool. If they majored in, say, History in college, within 30 minutes they’ll be curled up in a ball, rocking back and forth while humming the opening bars of “Oklahoma.”
Sometimes, though, the alternative is rooting through 250,000 web pages by hand, checking them for compliance with Google’s TOS. Doing that will skip you right past the rocking-and-humming stage, and launch you right into writing-with-crayons-between-your-toes phase.
Those were my two choices six months ago. Several companies came to Portent asking for help with Penguin/manual penalties. They all, for one reason or another, had dirty link profiles.
Link analysis, the hard way. Back when I was a kid…
I did the first link profile review by hand, like this:
- Download a list of all external linking pages from SEOmoz, MajesticSEO, and Google Webmaster Tools.
- Remove obviously bad links by analyzing URLs. Face
April 24, 2013
Tags: Brush, Insanity, Learning, Link, Machine, Spam
Posted in: SEO / Traffic / Marketing
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33 Link Building Questions Answered
Posted by Rhea Drysdale
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
This is a follow-up post to my Link Smarter, Not Harder Mozinar from last week. There was a great turnout and more than fifty questions asked. Thank you for joining!
During my Mozinar, we walked through a sample link building idea generation process. The point was to demonstrate that link development is only limited by our creativity and resources. While building a backlink to a credit card site may seem impossible, we must remember that we put a man on the moon, which means coming up with new link building methods for the credit card industry is achievable.
When reading through the audience Q&A questions from the Mozinar, I noticed a lot of folks who were still looking for a silver bullet for link building and SEO. This is when my brain got clogged with what I can only describe as an overwhelming pit of sadness. I recognize that SEOmoz is arguably the … Read the rest
April 4, 2013
Tags: Answered, Building, Link, Questions
Posted in: SEO / Traffic / Marketing
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High-Value Tactics, Future-Proof Link Building – Whiteboard Friday
Posted by Cyrus Shepard
The past 12 months have been brutal for many traditional forms of link building. Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next – infographics, guest post blogging, or something else?
Never fear! In this week's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards – no matter what tactic you use. Be sure to check out the supplemental links included in the transcription below!
Video Transcription
"Howdy SEOmoz. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at the world famous SEOmoz studios. Today we're going to be talking about building high reward, future proof links.
There's a lot of comments and discussion in the SEO world today about what link strategies work and don't work. I want to kind of shift the focus away from what works now, because Google keeps changing what works now. I want to shift the focus into what Google is rewarding, to get the most bang for our buck from the links that we're building.
The last year has been really, really brutal for links. It used to be,
February 9, 2013
Tags: Building, Friday, FutureProof, HighValue, Link, Tactics, Whiteboard
Posted in: SEO / Traffic / Marketing
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The Link: SEO.com’s Newsletter January 2013
The Link: SEO.com’s Newsletter January 2013 is a post by SEO expert iGoByDoc. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
SEO in 2013 is shaping up to be more diverse and holistic in nature, and the old search engine optimization methods are quickly finding themselves kicked to the curb with each of Google’s algorithm updates.
What once were tried and true tactics for increasing traffic, leads and sales are now causing pain points for many businesses involved in SEO.
Fortunately, SEO.com has consistently stayed ahead of the curve, and continues to employ quality, holistic methods for helping businesses achieve their goals. Our account managers pride themselves on creative and strategic campaigns that are built around long term objectives, and won’t be victims to future search engine algorithm changes.
Think of SEO similar to building a community of followers for your blog or Facebook page,” says TJ Welsh, Director of SEO at SEO.com. “A long term SEO campaign takes time to build before you may potentially see the rewards. Algorithms will change but it won’t be much of a concern because you have a solid foundation.”
Here are … Read the rest
February 7, 2013
Tags: 2013, January, Link, Newsletter, SEO.com’s
Posted in: SEO / Traffic / Marketing
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Beyond Link Building – Using Links and Content to Hit Business Goals
Posted by Paddy_Moogan
Few would argue that 2012 changed the SEO industry. In April, we saw the release of Penguin and, for the first time, aggressive penalization of low-quality link building tactics at a huge scale by Google. As an industry, we needed this. We were on borrowed time with these tactics and, let's be honest, they shouldn't have worked in the first place.
I know a lot of SEOs who add huge amounts of value to the businesses they work with through quality, creative online marketing. This is what we should be recognised for rather than using low-quality tactics and tricks that have been labelled by others as a "dark art." Link building certainly fits into this bucket because it is one of the areas where low-quality tactics worked for a long time (some still do) and were far from creative. The 5,000 article syndation links and 10,000 directory submissions you've done was hardly us at our best.
I want to share some thoughts on how we can transition link building from a numbers game into genuine online marketing that adds value to a business, beyond increasing their link counts.
Start with why
Last year, I read a … Read the rest
February 4, 2013
Tags: Beyond, Building, Business, Content, Goals., Link, Links, Using
Posted in: SEO / Traffic / Marketing
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