Posted by JamesAgate
Many of you may have seen Skyrocket SEO’s Link Building Survey results that we published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.
Firstly, “link building”…
Yep, we’ve not changed the name to a “content marketing survey” or “inbound link acquisition survey;” we still feel link building is a vital part of an SEOs arsenal of tactics, and therefore it deserves its own survey.
As a company we’re investing just as much in link building for our clients (granted, we’ve adapted what we are doing), but the fact remains that if you want to score big with decent organic search visibility then you need links.
Now that that’s out of the way, let’s get down to the details:
Who took the survey?
A massive thank you to the 315 or so people who took the survey. That number is slightly down from last yeah, which I feel is partly due to fewer people considering link building to be a part of their day-to-day roles. I’d argue that’s a missed opportunity, and this year … Read the rest
SEO Dos and Donâ€™ts, or Why You Shouldnâ€™t Link Build and What to Do Instead is a post by SEO expert Holly Cordner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Algorithm updates. Manual penalties. Unclear guidelines. Contradictory statements. If youâ€™re just starting out in the SEO world (or even if youâ€™ve been around a while), it can be hard to know exactly what Google approves of and what they donâ€™t. How can you be sure that youâ€™re getting the most bang for your SEO buck while still playing by the search giantâ€™s rules?
This post will go over some SEO strategies that you should definitely avoid as well as some sustainable practices that you should put into place. Neither list is meant to be comprehensiveâ€”you should instead use them to consider your own marketing approach and make changes as necessary.
2007 Called. It Wants Its Link Building Strategies Back.
The short of it is this: if youâ€™re still doing â€śeasyâ€ť link buildingâ€”anything automated, massively scalable, manipulative, or low qualityâ€”you need to stop. Itâ€™s not a matter of if you get penalized by Google, but when.Â That rules … Read the rest
Posted by JamesAgate
There is an awful lot of controversy going around for things like guest posts, with techniques being proclaimed dead and blogs being decreed toxic, but the fact remains that if you handle blogger outreach in the right way, you can get a tremendous amount of value from blogs.
Targeted audiences, run by passionate and receptive bloggers; these types of opportunities shouldn’t be discounted. If you take a step back from your link profile, it is very likely to be heavily weighted towards blogs, whether that be as a result of guest posts, editorial mentions, competitions, or just about anything else.
However, while all of the above add value (broadly speaking), they point to a link profile that looks skewed toward just one type of website. Links from blogs can be overcooked, and the reality of being an SEO in 2014 is that it is always wise to diversify the ways in which you get linksâ€”irrespective of which color hat you think you wear. You need to be proactive about what your link profile looks like.
We’ve probably all recently seen instances of overly harsh penalties, websites that looked
whiter than white (especially in relation to competitors) getting spanked. I’ve seen instances of sites getting hit … Read the rest
Posted by Modestos
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.
The guide consists of the following sections:
- How to make sure that your siteâ€™s issues are links-related.
- Which common misconceptions you should to avoid when judging the impact of backlinks.
- How to shape a solid link removal strategy.
- How to improve the backlink data collection process.
- Why you need to re-crawl all collected backlink data.
- Why you need to find the genuine URLs of your backlinks.
- How to build a bespoke backlink classification model.
- Why you need to weight and aggregate all negative signals.
- How to prioritise backlinks for removal.
- How to measure success after having removed/disavowed links.
In the … Read the rest
Posted by SimonPenson
There has long been speculation about how Google actually measures “brand authority.” Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war.
That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way.
A fairly innocent-looking patent filed last month, which some say could be
the Panda patent may have gone some way to answering that question.
Within this post we dive into that patent and other supporting evidence in an attempt to understand what the opportunity may be for digital marketers in the future. As part of that attempt, we offer our interpretation of various pieces of the patent itself, and also look at actual data to see if mentions are already playing a part in the ranking of sites.