Here’s How I’m Using Moz Content for Mining Local Link Opportunities

Posted by David_Farkas

[Estimated read time: 8 minutes]

Creating content for local link building can be intimidating.

Sure, you know your business. You know your area, but do you know what locals want to read about?

You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.

I don’t either, which is why I like to go in educated.

Enter Moz Content.

Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach each page might have.

You can go much more in-depth with the paid version of the tool, and it’s absolutely worth the money.

But this post is about using the free version to remove the intimidation factor from local-based content, so we … Read the rest

May 28, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Long Does Link Building Take to Influence Rankings?

Posted by Kristina Kledzik

[Estimated read time: 9 minutes]

If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?”

This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn’t affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.

So, I set out to figure this out myself. I’m lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I’ve got a lot of pages that only got 1–2 links in the last 6 months, and didn’t go through many on-page changes.

I picked out 76 links pointing to pages which … Read the rest

April 21, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Targeted Link Building in 2016 – Whiteboard Friday

Posted by randfish

SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

Click on the whiteboard image above to open a high resolution version in a new tab!

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.

Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest

January 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Building Strategies for 2016

Link Building Strategies for 2016 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.

LinkBuildingStrategies2016

A lot of the conversation around link building often starts with a phrase like: “Remember how easy link building used to be?” Well, 2016 looks like it isn’t going to get any easier, but that doesn’t mean it’s something you can skip. Link building remains an integral part of a strong SEO strategy – you just have to be more careful about how you do it.

2016 is going to require a change in perspective. Link building is tied very closely to Authority Building, which means that you have to look at it as more than just a number. While links are certainly necessary to build authority, there may be some other ways you can make your link building more effective.

So let’s take a look at the things you need to know … Read the rest

December 24, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Posted by John-Henry

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone.

Image via Quinn Dombrowski

Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital marketing and strategically building a database of prospects to work over time. This post is all about the latter.

You may not know it, but your agency has been training quality sales development reps all this time — you’ve just been calling them link builders. At DocSend we have an SDR (Sales Development Representative) team whose day-to-day consists of locating contact information for decision makers, cold email pitching, polite and persistent follow up, and negotiation…. sound familiar? Outreach teams have a nearly identical skill set to SDRs.

Image via HaPe_Gera

If you take a link builder or promotions person … Read the rest

December 9, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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