Posted by russangular
Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important
parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go
about assessing these different link indexes like
Majestic, Ahrefs and SEMrush for quality? Historically, there have been 4 common approaches to this question of index quality…
- Breadth: We might choose to look at the number of linking root domains any given service reports. We know
that referring domains correlates strongly with search rankings, so it makes sense to judge a link index by how many unique domains it has
discovered and indexed.
- Depth: We also might choose to look at how deep the web has been crawled, looking more at the total number of URLs
in the index, rather than
Posted by MarieHaynes
Link auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you.
Please know that while I am quite comfortable being labelled a link auditing expert, I am not an Excel wizard. I am betting that some of the things that I am doing could be improved upon if you’re an advanced user. As such, if you have any suggestions or tips of your own I’d love to hear them in the comments section!
1. Extract the domain or subdomain from a URL
OK. You’ve downloaded links from as many sources as possible and now you want to manually visit and evaluate one link from every domain. But, holy moly, some of these domains … Read the rest
Posted by Paddy_Moogan
I get asked this question a lot. It’s mainly asked by people who are considering buying my link building book and want to know whether it’s still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing.
I find myself giving the same answer, even though I’ve been asked it probably dozens of times in the last two yearsâ€””not that much”. I don’t think this is solely due to the book itself standing the test of time, although I’ll happily take a bit of credit for that I think it’s more a sign of our industry as a whole not changing as much as we’d like to think.
I started to question myself and if I was right and honestly, it’s one of the reasons it has taken me over two years to release the second edition of the book.
So I posed this question to a group of friends not so long ago, some via email and some via a Facebook group. I was expecting to be called out by many of them because my position was that in … Read the rest
Posted by Everett
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy.
First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly, popular marketing automation and email marketing solutions are discussed in the context of inbound marketing for eCommerce.
Key differences between eCommerce and lead generation approaches to email
Different list growth strategies
Email acquisition sources differ greatly between lead gen. sites and online stores. The biggest driver of email acquisition for most eCommerce businesses are their shoppers, especially when the business doesn’t collect an email address for their contact database until the shopper provides it during the check-out processâ€”possibly, not until the very end.
With most B2B/B2C lead gen. websites, the entire purpose of every landing page is to get visitors to submit a contact form or pick … Read the rest
Posted by Eric Enge
Let’s face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can’t get clear information from Google on which of your links are the bad ones. In today’s post, I am going to focus on the number one reason why people fail to get out from under these types of problems, and how to improve your chances of success.
Success begins, continues, and ends with the right mindset. A large percentage of people I see who go through a link cleanup process are not aggressive enough about cleaning up their links. They worry about preserving some of that hard-won link juice they obtained over the years.
You have to start by understanding what a link cleanup process looks like, and just how long it can take. Some of the people I have spoken with have gone through a process like this one:
In this fictitious timeline example, we see someone who spends four months working on trying to recover, and at the end of it all, … Read the rest