Posted by QuezSays
I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger:
â€śWeâ€™ve had a recent policy change here, and we no longer offer followed links. Itâ€™s hurting our reputation and being flagged by Google.”
In that moment, the game changed for me. Iâ€™ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this. I realized that I needed to develop a communication strategy for my emails to publishing partners about links.
Content marketing is a great way to amp up the reputation and visibility of your business. This includes well-placed bylines on high-authority sites that cover your market place. From our perspective, itâ€™s completely appropriate to receive an attribution link in return. Creating interesting, authoritative, and valuable content is something my team excels at â€” thatâ€™s not the issue. The issue is working with publishing partners who have preconceived notions about links.
Publishers, bloggers, and editors have a wide range of opinions when it comes to links and … Read the rest
Posted by randfish
The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.
1. Never get links from sites with a lower domain authority than your own
What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest
Posted by Laura.Lippay
[Estimated read time: 13 minutes]
(header photo “Kenzie” by H.L.W. from the Blind Photographers Flickr Group.)
Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos.
Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT).
When we strip down both industries to where a machine is reading a web page, there are a few overlaps. Thatâ€™s what weâ€™re looking at in this series. If youâ€™re optimizing for search engines, youâ€™re also affecting how people using screen readers and assistive technologies are experiencing your site.
In todayâ€™s post on accessibility + SEO, weâ€™re digging into on-page aspects that include formatting text, colors, links, and content that we canâ€™t see see but machines can. The previous post covered structure overlaps, and weâ€™ll cover images, video, and non-text elements in the last post following this one.
There are times when something that can be seen on the page provides information or context that isnâ€™t able to be read by bots or screen readers, like in … Read the rest
Posted by David_Farkas
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
[Estimated read time: 8 minutes]
Creating content for local link building can be intimidating.
Sure, you know your business. You know your area, but do you know what locals want to read about?
You can always guess, and you might strike gold. My guess is you donâ€™t have the time, resources, or budget for guesswork.
I donâ€™t either, which is why I like to go in educated.
Enter Moz Content.
Even if you donâ€™t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach each page might have.
You can go much more in-depth with the paid version of the tool, and itâ€™s absolutely worth the money.
But this post is about using the free version to remove the intimidation factor from local-based content, so we … Read the rest
Posted by Kristina Kledzik
[Estimated read time: 9 minutes]
If youâ€™re an SEO, chances are, youâ€™ve recommended link building as a tactic. And, unless you work for a very trusting firm, youâ€™ve probably been met with the question, â€śWhen will we see a return on our investment, and how much will we see?â€ť
This is a question Iâ€™ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn’t affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.
So, I set out to figure this out myself. I’m lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I’ve got a lot of pages that only got 1â€“2 links in the last 6 months, and didn’t go through many on-page changes.
I picked out 76 links pointing to pages which … Read the rest