Posted by randfish
SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.
Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains â€” usually individual pages, though â€” and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.
Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
A lot of the conversation around link building often starts with a phrase like: â€śRemember how easy link building used to be?â€ť Well, 2016 looks like it isnâ€™t going to get any easier, but that doesnâ€™t mean itâ€™s something you can skip. Link building remains an integral part of a strong SEO strategy â€“ you just have to be more careful about how you do it.
2016 is going to require a change in perspective. Link building is tied very closely to Authority Building, which means that you have to look at it as more than just a number. While links are certainly necessary to build authority, there may be some other ways you can make your link building more effective.
So letâ€™s take a look at the things you need to know … Read the rest
Posted by John-Henry
Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. Thereâ€™s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward â€” but if you want to grow your client base, it may require getting out of your comfort zone.
Sales has a bad rap, especially with digital marketers. Even Mozâ€™s founder frequently expresses how much he dislikes outbound. Letâ€™s make one thing clear first: Thereâ€™s a difference between spamming a scraped email list with offers for digital marketing and strategically building a database of prospects to work over time. This post is all about the latter.
You may not know it, but your agency has been training quality sales development reps all this time â€” youâ€™ve just been calling them link builders. At DocSend we have an SDR (Sales Development Representative) team whose day-to-day consists of locating contact information for decision makers, cold email pitching, polite and persistent follow up, and negotiationâ€¦. sound familiar? Outreach teams have a nearly identical skill set to SDRs.
If you take a link builder or promotions person … Read the rest
Posted by Paddy_Moogan
The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled “The Anatomy of a Link,” offers deeper insight into what makes for a quality link. Enjoy!
Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links.
Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were not as good at determining the quality of a link. Even the introduction of PageRank, combined with anchor text as a signal, didnâ€™t deter link spammers. As search engines have become more advanced, they have been able to expand the link-related signals they can use beyond raw numbers. Search engines can look at a number of factors, which can all combine and give them … Read the rest
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday
Posted by randfish
A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.
In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I’ve amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that we’ve done together with BuzzSumo, as well as some research we’ve seen from our correlation study this summer, you know what? It’s looking like we were just dead wrong on this very important aspect of how … Read the rest