Posted by randfish
Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new lookâ€”and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun
The new look
We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu. It’s a little bit more like Moz Analytics, too, and we figure some cohesion between our products is probably wise.
- New side navigation with plenty of room to grow and add new features (spam scoring and analysis, for example, will be coming in Q4â€”but shhh… I didn’t actually ask for permission to talk about that yet. I figure begging forgiveness will work.)
- Improved filtering that lets you slice and dice your link data more easily.
- Notice How Fast the New OSE Is? Oh yeah, that’s the stuff
You can still access the old Open Site Explorer’s design for a … Read the rest
Posted by Paddy_Moogan
Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it’s getting harder doesn’t mean that it’s dead.
What does the future hold?
I’m going to talk about links, but the truth is, the future isn’t really about the links. It is far bigger than that.
Quick sidenote: I’m aware that doing a blog post about the future of link building the week of a likely Penguin update could leave me with egg on my face! But we’ll see what happens.
Links will always be a ranking factor in some form or another. I can see the dials being turned down or off on certain aspects of links (more on that below) but I think they will always be there. Google is always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. They will find them too, as we can see from
patents … Read the rest
Posted by russvirante
It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post.
Table of contents
- Ethical Guidelines
- Advanced Prospecting
- Advanced Content
- Advanced Outreach
Posted by RobertFisher
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?
First, a bit of background
We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite … Read the rest
Posted by Trevor-Klein
It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable
Paddy Moogan of Distilled:
We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth:
“Backlinks, even though thereâ€™s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
â€” Matt Cutts, head of the webspam team at Google,
Link building is one area of SEO that has changed significantly over the last several years;
some tactics that were once effective are now easily identifiable and penalized by Google. At the same time, earning links remains vital to success in search marketing: Link authority features showed the strongest correlation with higher rankings in our 2013 ranking factors survey. For that reason, it has never been more important for marketers to truly earn their links, and this guide will have you building effective campaigns in no time.
What you’ll learn
1. What is Link Building, and Why Is It Important?
This is where it … Read the rest