6 Essential PPC Landing Page Optimizations
Posted by salario
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story.
Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages. The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own.
1) Pre-Populate Cursor – Does your landing page have a form field you want customers to fill out? If it does, a great way to reduce friction, and increase conversion rate, is to pre-populate the cursor into the first field. This might sound like a nit, but in all the tests I’ve seen run,… Read the rest
June 21, 2011
Tags: Essential, Landing, Optimizations, Page
Posted in: SEO / Traffic / Marketing
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The 12-Step Landing Page Rehab Program [Infographic]
Posted by Oli Gardner
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear:
“My name is Earl. My conversion rate sucks, and I can’t stop sending expensive PPC traffic to my homepage.”
Feel better? You should.
You just passed the “unofficial” first test of landing page rehab, and now you’re ready to take 12 little steps that’ll lift you from that river in Egypt (denial?!?) to a higher place on the conversion charts. This is the intervention your landing pages have been crying out for, so take a deep breath… and let’s get started.
Study the 12-step infographic to see where each step in the program should be applied to the conversion funnel.
(Click to image view full size)
July 26, 2010
Tags: 12Step, Infographic, Landing, Page, Program, Rehab
Posted in: SEO / Traffic / Marketing
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