Posted by MartinMacDonald
Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank.
When you are focusing on smaller groups of terms, there are plenty of tools to help; the Moz Keyword Difficulty Tool being a great example.
These tools function by checking the top results for a given keyword, and looking at various strength metrics to give you a snapshot as to how tough they are to rank for.
The problem is, though, that these tools operate on the fly, and generally only allow you to search for a small amount of keywords at any one time. The Moz tool, for instance, limits you to 20 keywords.
But I need to check 100,000 keywords!
By the end of this tutorial you will be able to visualize keyword difficulty data in a couple of ways, either by keyword:
Or by keyword type:
Or by category of keyword, spliced by specific position in the results:
So what do we need to do?
All keyword difficulty tools work in the same way … Read the rest
When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday
Posted by randfish
For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided). Recent changes by Google have sent those numbers soaring. The site Not Provided Count now reports an average of nearly 74% of keywords not provided, and speculation abounds that it won’t be long before 100% of keywords are masked. Without that referral data, our tasks as Internet marketers become far more difficultÃ¢Â€Â”but not impossible.
In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change, finding data from other sources to stay on top of their SEO efforts.
For reference, here’s a still image of today’s whiteboard!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday! Today I’m going to talk about this extremely troublesome and worrisome problem that Google has expanded “keyword (not provided)” potentially to 100% of all organic referrals. This isn’t necessarily that they’ve flipped the entire switch, and everyone’s going to see it this week, but certainly over the next several months, it’s been suggested,
Posted by Ruth_Burr
While far from a perfect tool (seriously skewed toward “commercial intent,” not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available. The keyword volume numbers were more trustworthy than other keyword tools, simply because they came right from the sourceÃ¢Â€Â”who better to know what kind of search volume keywords get than Google itself?
With Google’s recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: “What do we do now?”
Google Keyword Planner pros and cons
With the advent of the Keyword Planner, Google is making a strong statement that they’ll continue to focus on supporting PPC advertisers rather than organic search marketers. To that end, the Keyword Planner is heavily focused on PPC ads; you even have to sign up for an AdWords account to use it (although you don’t have to enter any payment information, and would only end up paying for the tool if you created and launched an ad). That said, the tool definitely retains some SEO utility.
Pros … Read the rest
Posted by randfish
How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of “best practices” lists for where to place keywords and how to do “on-page optimization,” but as search engines have evolved and as other sources of traffic Ã¢Â€Â” social networks, referring links, email, blogs, etc. Ã¢Â€Â” have become more important and interconnected, the very nature of what’s “optimal” is up for debate.
My perspective is certainly not gospel, but it’s informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz’s phenomenal data science team. I don’t think there’s one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will:
- A) Have the best opportunity to rank highly in Google and Bing
- B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Google+, etc.
- C) Be worthy of links and shares from across the web
- D) Build your brand’s perception, trust, and potential to convert visitors
Posted by russvirante
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Keyword data sources have long been a key tool in the pockets of search engine optimizers. There is little argument that know what people search for and how often has and will continue to be an important knowledge set in nearly any SEO endeavor. However, like most things in SEO, the devil is in the data.
There are myriad keyword data sets available for consumption on the web. More often than not, we need keyword data and predicted search volumes in order to make decisions about content prioritization. The go-to product is normally Google’s own Keyword Suggestion Tool, but it leaves much to be desired for those of us who need more data accessible in a programmatic fashion. So, which keyword data sets help us the most in getting keyword data, and how do they differ.
Virante, the company I work for, has used pretty much every keyword discovery … Read the rest