How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday

Posted by randfish

We’re seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they’re about. The engine is drawing connections between concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about how Google connects keyword relevance to websites, particularly how they do this beyond just the domain name.

Obviously, for a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. We called this the exact match domains or the partial match domains.

For a long time, they did have quite a bit of power. They’ve gone down dramatically in power. These days MozCast is reporting 2.5% to 3% of domains that appear in the top 10 over many thousands of search results are exact match domains. It used to be above

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September 19, 2014  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Posted by neilpatel

I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.

Easy. Quick. Simple.

Today, things are different. The much-loved
keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what users are actually searching for.

The rules have changed, and so have the ways of playing the game. I still use the
Keyword Planner, but I’ve also discovered a medley of not-so-obvious ways to get keywords that improve my organic traffic.

1. Wikipedia

Do you think of Wikipedia as just a massive encyclopedia? Think again.
I use Wikipedia for keyword research.

How to Use Wikipedia for Keyword Research

Image from Search Engine Journal.

My process is pretty simple.

Step 1: Google inurl:Wikipedia and my topic. Or just Google the topic or head term. Wikipedia is often the first organic result.

Step 2: Look at the SERP to identify the most relevant terms and possible keywords within a Wikipedia entry.

Step 3: Open the entry in Wikipedia and identify the most relevant terms from the first few paragraphs, morphing them into longail iterations.

Step 4: Identify other relevant … Read the rest

September 10, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Keyword Research and Targeting Without Exact Match – Whiteboard Friday

Posted by randfish

Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today’s Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.

For reference, here’s a still of this week’s whiteboard!

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September 5, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

Posted by randfish

Keyword targeting is still an integral part of online marketing, but it isn’t the same as it used to be, and we want to make sure you’re able to keep up with the changes. In today’s Whiteboard Friday, Rand covers today’s best practices for keyword targeting, and clears up some common misconceptions about keyword density and cannibalization.







For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week I’m going to talk a little bit about some keyword targeting, density, keyword density, and cannibalization issues. These are issues that I’ve seen come up a few times. I’ve received some email questions about them, and so I thought maybe it’s a good time to readdress some of these best practices and to talk about how things like Hummingbird, in particular, have changed some of the ways that we think about keyword targeting, as Google’s engine has really evolved to be more sophisticated with how they identify and process keyword use than they have historically.

So, first off, I’m going to start by identifying

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March 14, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday

Posted by Cyrus-Shepard

We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead.







For reference, here’s a still of this week’s whiteboard!

Video Transcription

The problem with keyword ranking reports

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about the death of keyword ranking reports.

Now, we all do keyword ranking reports. We’ve been doing them for several years. I do them. I still do them today. But I’m talking to a lot of agencies, a lot of big time agencies. They’re actually starting to turn the corner and stop delivering those keyword ranking reports to clients. There are a lot of reasons for that, and a lot of them have to do with recent changes with Google. But a lot go back to just the deficiencies that keyword ranking reports have always had.

So we’ve all got these

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February 7, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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