Posted by FeliciaCrawford
Back in 2015, we had an epiphany. Every day, via every channel, you â€” our readers, subscribers, community members, and social followers â€” would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking.
Moz is an educational resource, it’s true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to converge? And thus, the idea of the Daily SEO Fix was born: quick 1â€“3 minute videos shared throughout the week that feature Mozzers describing how to solve problems using the tools we know best.
It’s two years later now, and both our tools and our industry have evolved. Time to revisit this idea, no?
Today’s series of Daily SEO Fixes feature our keyword research tool, Keyword Explorer. Perhaps you’ve heard us mention it a couple times â€” we sure like it, and we think it could help you, too. And you don’t have to be a subscriber to check this … Read the rest
Posted by Dr-Pete
Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google’s core engine, and much of that rewrite was dedicated to dealing with natural language searches.
Why should you care about voice? For most sites, voice is still a relatively small percentage of searches, and you’ve got other priorities. Here’s the problem, illustrated by the most simplistic Google algorithm diagram I’ve ever created…
If there were two algorithms â€“ one for text search and one for voice search â€“ then, yes, maybe you could drag your feet. The reality, though, is that both text and voice search are powered by the same core algorithm. Every single change Google has made to adapt … Read the rest
Posted by BritneyMuller
Keyword research, the blueprint to any successful SEO strategy
If youâ€™ve been doing keyword research for a while, youâ€™ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google.
If youâ€™re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? –Woof.
My hesitations about writing this article:
- Iâ€™m new to Moz and donâ€™t want to be crucified for criticizing our own keyword research tool. This concern has only been met with acceptance and encouragement, soâ€¦*fingers crossed* they donâ€™t change their minds. Love you guys!
- My methods of keyword research revolve around finding qualified traffic for increasing conversions, not just any large search volume numbers (to make traffic look good).
- I fear that this will come across as a Moz Keyword Explorer soft sell. Itâ€™s not. Itâ€™s a very honest comparison of Moz Keyword Explorer versus Googleâ€™s Keyword Planner. It’s a post that
Posted by randfish
If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”
But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.
But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.
#1: Rank checking inside KW Explorer lists
First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.
Why is this crucial?
Because many of us who … Read the rest
Posted by sam.nemzer
As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too.
What has Google changed and why does it matter?
The grouping of keyword volumes is a problem for anyone working in search because Keyword Planner is the primary source for volume data that we use in keyword research, whether that be from Keyword Planner directly, or through a third party tool that takes Keyword Planner data as its inputâ€”such as SEMRush, BrightEdge or SearchMetrics.
By “grouping keyword volumes,” we mean that different keywords that are slightly different (but generally convey the same meaning) are given the same volume, which represents the combined volume of every variation. For example, if (hypothetically) [SEO] is searched 21,000 times per month in the UK, and [Search Engine Optimisation] is searched 12,100 times per month, once these keywords are combined, each will be … Read the rest