Posted by sam.nemzer
As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too.
What has Google changed and why does it matter?
The grouping of keyword volumes is a problem for anyone working in search because Keyword Planner is the primary source for volume data that we use in keyword research, whether that be from Keyword Planner directly, or through a third party tool that takes Keyword Planner data as its inputâ€”such as SEMRush, BrightEdge or SearchMetrics.
By “grouping keyword volumes,” we mean that different keywords that are slightly different (but generally convey the same meaning) are given the same volume, which represents the combined volume of every variation. For example, if (hypothetically) [SEO] is searched 21,000 times per month in the UK, and [Search Engine Optimisation] is searched 12,100 times per month, once these keywords are combined, each will be … Read the rest
Posted by randfish
Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword ranking reports. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings.
I want to be clear: Moz has a little bit of a vested interest here. And so the question is: Can you actually trust me, who obviously I’m a big shareholder in Moz and I’m the founder, and so I care a lot about how Moz does as a software business. We help people track rankings. Does that mean I’m biased? I’m going to do my best not to be. So rather than saying you absolutely should track rankings, I’m instead … Read the rest
Posted by rjonesx.
[Estimated read time: 13 minutes]
I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers… and now, me.
I was hoping to ease in with a project that was right up my wheelhouse, so when the “Volume” metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to me. I already had a giant keyword volume database at my disposal and a crawling platform ready to fire up. All I had to do was tie some strings together and, voilÃ .
It was subtle at first, and never direct, but I quickly began to see something different about the way Moz looked at problems. I’ve always been a bit of a lazy pragmatist â€” when I need a hammer, I look around for something hard. It’s a useful skill set for quick approximations, but when you have months set aside to do something right, … Read the rest
Posted by rjonesx.
Sometimes our best data sources aren’t exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk through a number of the “gotchas” in Google Keyword Planner data so you can do better keyword research and make smarter decisions for you or your clients’ sites.
Dirty secret #1: Rounded averages
By far, the most-used piece of data from Google Keyword Planner is the “Average Monthly Search Volume” metric. This key data point is used in everything from basic decisions on what keywords to use in an ad campaign to complex traffic prediction curves. But can we trust it?
Suppose you run a sports website and two keywords pop up in the recommendations: baseball scores and basketball games. Google Keyword Planner lets us know that each of these keywords … Read the rest
Posted by randfish
With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context of today’s SERPs.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword use, keyword repetition and overuse.
I know this might seem like a basic topic, but actually it’s advanced a little bit in the last few years, and I still get a surprising amount of email and see a surprising number of questions around things like, “How many times should I use my keyword that I’m targeting to rank for in my URL string or my H1 tag or my title? Or how many different pages should I have that target this keyword?” So let’s try and clear a little bit of this up.
… Read the rest