How To Support Data with Real-Life Interviews – Whiteboard Friday

Posted by rcancino

With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from interviewing real people. In today’s Whiteboard Friday, we welcome Rebekah Cancino — a partner at Phoenix-based Onward and #MozCon 2016 speaker — to teach us the whys and hows of great interviews.

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Video Transcription

Hi, Moz fans. I’m Rebekah Cancino. I’m a partner at Onward, and I lead content strategy and user experience design. Today I’m here to talk to you about how to support the data you have, your keyword data, data around search intent, analytics with real life user interviews.

So recently, Rand has been talking a little more about the relationship between user experience design and SEO, whether it’s managing the tensions between the two or the importance of understanding the path to customer purchase. He said that in order to understand that path, we have to talk to real people. We have to do interviews, whether that’s talking to actual users or maybe just people inside your company that have an understanding of … Read the rest

September 16, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Frustrations With Resumes And Interviews

Frustrations With Resumes And Interviews is a post by SEO expert Boyd Norwood. For information about our SEO services or more great SEO tips and tricks, visit the blog.


I recently read a post from Seth Godin titled “References available upon request”.

It got me thinking about all the hundreds of resumes I’ve skimmed, and I do mean skimmed, and the dozens and dozens of interviews I’ve conducted over the last four years whenever we were hiring.  I also thought back to how well I felt the interview went for each person that we hired and compared that to their actual work ethic and value contributed during their employment here.

This is all anecdotal, but here are my conclusions:

  1. Hiring based off of resumes and interviews alone is probably only slightly better than picking applicant’s names out of a hat
  2. Some of the best interviewees ended up being the worst employees
  3. Some people we hired who didn’t stand out too much in their interview eventually turned out to be the best employees
  4. Whether you have a college degree or not does not predict how well you will do in this industry
  5. The type of
  6. Read the rest

July 17, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

#MozCon Speaker Interviews: Avinash & Annie

Posted by Lindsay

Today I’m excited to bring you a short interview with two of the top web analytics professionals in the industry, Avinash Kaushik and Annie Cushing. Not only are they experts at leveraging data effectively, they’re incredible conference speakers who are returning to MozCon this year!

Avinash Kaushik is the digital marketing evangelist at Google and co-founder of Market Motive. He is also the author of two best-selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, and he writes a popular web analytics blog, Occam’s Razor.

He’s an energetic speaker who delivers eye-opening insights about the power of data that you can put into action immediately. He gave an awesome presentation at MozCon 2011 which inspired a flood of tweets and ended with a standing ovation.

Annie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data — collection, analysis, and beautification. She’s on a mission to rid the world of ugly data, one spreadsheet at a time.

If you don’t think analytics can be sexy, chances are Annie will change your mind. She shares practical, actionable information that revolves around … Read the rest

July 1, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Interviews in Search: Avinash Kaushik

Posted by gfiorelli1

One of the things I like the most is to ask questions. Yes, I was one of those unsupportable little kids always asking "Why? What? When?" questions to their parents. And that need to learn new things from others is still there, alive.

That is why in the past weeks I have started an interviews’ series in my blog I Love SEO, with interviews to Rand Fishkin and Will Critchlow and more in production.

The next one would have to be to Avinash Kaushik, maybe the most thoughtful leader about Analytics (sorry, I cannot call him "evangelist"… images of saints are too related to that word in my mind). But, due to the answers he gave me, I believe that is more useful for the SEO community to publish it here.

If I would have to define Avinash just with one word, I would use one he loves and uses a lot: "awesome".… Read the rest

October 18, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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