The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

Posted by bridget.randolph

Part 2: How to implement structured data for SEO

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.

(If you missed Part 1, you can go check it out here).

In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup you can add and the most common use cases, and providing resources with additional detail for the more technical aspects of implementation.

Is structured data right for you?

Generally speaking, implementing structured data for SEO is worthwhile for most people. However, it does require a certain level of effort and resources, and you may be asking yourself whether it’s worth prioritizing.

Here are some signs that it’s a good time to prioritize structured data for SEO:

  • Search is a key value-driving channel for your business
  • You’ve recently audited your site for basic optimization
  • Read the rest

September 11, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Implement SEO Changes Using Google Tag Manager

Posted by sam.nemzer

While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).

In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it’s not our job to deliver reports, it’s our job to effect change.” In order to make this a reality for clients with the types of issues I mention above, it’s necessary to explore alternative ways of getting changes made.

One option for this is to implement some sort of “meta-CMS.” This is a system that sits on top of an existing CMS, and allows you to make specific changes to pages on a site, bypassing the technical and/or technical constraints that a CMS may entail. <plug> While also having the ability to split-test SEO changes across groups of pages on a website, … Read the rest

May 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should You Implement That New Google Feature?

Posted by dohertyjf

I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time.

I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky sides of technical SEO because it appealed to my web developer background.

Every week or two, Google was announcing something new. Some new feature, some new snippet, some new ad type, some new way of getting your pages/sites indexed faster and making them stand out from the crowd.

I remember SMX 2012 in New York City where I sat in on a session where now-former Mozzer Matt Brown spoke on Schema.org and counseled all of us to hop on the Schema bandwagon because it was the future of search. You can see that presentation here and I’ll reference it a few times in this post.

Five years later, I can look back and say, “Yes, they were right. … Read the rest

September 20, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » Implement