​How to Create Images That Attract & Convince Your Target Niche

Posted by nikkielizabethdemere

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Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.

Understand the symbolic underpinnings

This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? … Read the rest

July 20, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements

Posted by Laura.Lippay

[Estimated read time: 12 minutes]

(header photo is the search result for “scene” in the Blind Photographers Flickr photo pool.)

In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements.

Images and non-text elements

As you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using technology here so you and I can help solve that issue with the proper coding on and around images and non-text elements.

Some examples of images and non-text elements are:

  • Images, including graphs and charts, word art, decorative and background images, webcam images, photographs
  • Infographics
  • Image maps
  • Animations
  • Graphical buttons
  • Captchas

Here are some of the things you can optimize around images and non-text elements for better accessibility.

Alt attributes

Image alt attributes in SEO are used to describe to search bots what the image is or what the image points to if the image is a link. If a link, the alt attribute acts like keyword anchor text, helping Google understand the context … Read the rest

June 7, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?


I’ve found some interesting gems.

Of course, it’s worth noting that aggregate, general trends don’t necessarily speak to your specific situation. In fact, as you’ll see, they’re often exactly the opposite! To that end, I want you to play along at home…

You’ve got new data!

If you’re a Moz subscriber who has had their Twitter account connected to Followerwonk for three or more months, then chances are you’ll find a new complimentary report there. (I also only computed these reports for those who have more than 50 Twitter followers, and who tweeted in at least 10% of the days analyzed.)

Once you’ve downloaded the report, please clean up the data. Look for any days with zero gains/losses that look wonky (i.e. something should be there but isn’t). These are either Twitter or Followerwonk outages. Delete them AND the day immediately following outage. This is important, as … Read the rest

August 27, 2014  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Images Help Generate Results

How Images Help Generate Results is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

How-Images-Help-Generate-Results

Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think.

In this digital age, people are obsessed with moving faster. They flit from one thing to another in the blink of an eye. Attention spans are getting shorter and advertising is getting flashier. What can you do to make an impact in potential clients’ minds if they are hardly paying attention to the product and marketing that’s already out there?

One thing is for certain: it is essential to make the best impression you can make in the shortest amount of time possible. People don’t have the time or the desire to read through long blocks of text anymore. They want instant gratification, and through visual content such as images, videos, and infographics, you can generate some great results.

Social Media Social media is at … Read the rest

June 20, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Boost Your Traffic With Pinnable Images

How To Boost Your Traffic With Pinnable Images is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Pinterest is a great way to drive an insane amount of traffic to your website, but the key is making images on your website “pin-worthy”. While there’s no shame in pinning your own images, the real cherry on the top will be having your visitors pin the images onto their own boards. … Read more

How To Boost Your Traffic With Pinnable Images is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

January 5, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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