Image Link Building – Whiteboard Friday

Posted by BritneyMuller

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Image Link Building

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets

So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse … Read the rest

December 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 8 Things You Need To Do For Every Image on Your WordPress Website

The 8 Things You Need To Do For Every Image on Your WordPress Website is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Eiffel Tower at Sunrise from Trocadero

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option–you can do it the lazy way–but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

Edit

If you don’t own an Adobe Photoshop license, don’t worry, there are plenty of free online photo editing tools that can help you get the job done. Using high quality photos on your website is as important as using proper Read the rest

December 18, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Image Optimization Tips For Online Stores

Image Optimization Tips For Online Stores is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Ecommerce Image Optimization Tips

Image optimization is an important part of running a successful eCommerce website. Since people usually begin their search for a product online, your products will have as good of a chance as any to end up in front of a customer, as long as your images are optimized.

Here are some tips for getting your images to display in Google’s image search:

1. Optimize image names

If you have hundreds (or thousands) of photos in your store, optimizing each one can be a daunting task.  There are distinct benefits to spending the time to do this, though. In the same way the right proportion of keywords in the content of a web page can help that page rank for the keyword in the search engines, the proper use of keywords in your images can help them rank as well.

Let’s take this particular photo as an example:

Gray 3 Button Mens Suit

The file names for your product images should be descriptive, and include the right amount of keywords. Consider the:

April 30, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Fresh Look For Yahoo Image Search

Yahoo’s Image Search has undergone a face lift resulting in a cleaner, more organized layout. The changes went live yesterday and were announced on the Yahoo Search blog.

When a search is performed, the results page shows pictures in a grid with each image equally sized. If you hover over a particular image it will become larger.

The most notable change is the option to have image results displayed in a slideshow with full size images. Clicking on any image will open the slideshow view and the user will be able to navigate through photos with a simple click.

Another significant change is the addition of tabs including “Top Images,” “Galleries,” and “Facebook. ” The “Galleries” tab appears in the results if a gallery exists in Yahoo! News, Flickr, and OMG. If you choose to connect your Facebook account the “Facebook” tab will appear if results “include matches from your friends’ name, photo albums, or album descriptions.” If a topic is trending the “Latest” tab will also appear.

 

 

 

 

August 11, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Ways to Use Google’s New Search by Image for Link Building

Posted by Jason Stinnett @ Internet Exposure

As you may have heard, Google recently launched a new feature called Search by Image. While experimenting with the feature, I identified three scenarios where search by image has a distinct advantage over traditional approaches for finding link opportunities.

First, some background. To explain it simply, you can now use images (either a URL of an image, or one you upload) as your search term. The goal is to point you to websites that are related to and/or contain information about the image. More background can be found at the Google blog.

1. Get Background on Industry Influencers and Linkerati

As Rand often discusses, identifying people’s interests and using them to create connections are a great way to get on influential people’s radar. If done right, this will also result in exposure and links.

Some of the most influential people in the SEO space are also the best … Read the rest

July 7, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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