Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete

It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers.

For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On desktop, you’d see a Featured Snippet like the following:

Given that you’re trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask Google Home: “Ok, Google — What do hedgehogs eat?” and hear the following:

Google Home leads with the attribution to Ark Wildlife (since a voice answer has no direct link), and then repeats a short version of the desktop snippet. The connection between the two answers is, I hope, obvious.

Anecdotally, this is a pattern we see often on Google Home, but how consistent is it? How does Google handle Featured Snippets in other formats (including lists and tables)? Are some questions answered wildly differently by Google Home compared to desktop search?

Methodology (10K –> … Read the rest

June 3, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Rank on Google Home

Posted by Dr-Pete

Google Home, Google’s latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: “What is a moonshot in business?” I get this answer…

In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news results, Knowledge Panels, and other features. Featured snippets weren’t designed for desktop, though — they were designed for devices that only have room to display a small number of results (such as mobile phones) or even a single result.

Google Home is a single-result search device, and featured snippets were designed for exactly this purpose. The good news is that, if we can optimize for featured snippets, we can optimize for voice. Below are six examples that explore how featured snippets become answers on Google Home.


“How many people have walked on the moon?”

Here’s a question that should have a factual answer, but, for whatever reason, that answer is not available in Google’s … Read the rest

November 10, 2016  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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