The Local SEO Holiday Checklist – You Could Even Say It Glows

Posted by MiriamEllis

holidaylocalseo1.jpg

“You know Dasher and Dancer and Prancer and Citations…”

If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!


☑ Local business listings accurate

If you’re not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be found in the local packs at all. The truth is, November can be a bit late to sign up for a local listing management product in time for holiday victories, so you may have to make fast manual fixes where you can. The Moz Check Listing tool can help you quickly hunt down inaccurate listings. Found … Read the rest

November 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Treat Yo’self: Warm Holiday Wishes from Moz!

Posted by FeliciaCrawford

In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we’re full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that’s passed. And in classic Internet fashion, what better way to reflect than with a quick quiz?

1. So, how are you feeling about this year’s wintry season (also known as Q4)?

2. When was the last time you took a vacation, even if it was just a cozy weekend alone with a good book?

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December 22, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Kmart’s Holiday Commercials are Smart Marketing

Why Kmart’s Holiday Commercials are Smart Marketing is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Kmart Marketing Strategy

Kmart has created a little controversy this season. Some would argue that even bad press can be good press because it means people are talking about you, but I’ll leave your own opinions on that up to you. I think Kmart’s intentions haven’t necessarily been to create controversy, but they certainly have been to get people talking, laughing, and going gaga over America’s “Sexiest Man Alive.” Here are just a few reasons why Kmart has a serious marketing team that is doing some seriously great stuff this year.

They bring the unexpected

It all started in September. Yes, September. That’s when the first Christmas commercial of the Holiday season aired. If you’re like me, you would have been thinking, “Hold your horses, September is practically still summer. What’s this talk of the Holidays?” Well, Kmart thinks it’s a great time to plan ahead and put a few things on layaway before the traditional shopping season begins. For some it might be, but for others, it … Read the rest

January 18, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Holiday Traditions

Posted by ssnsestak

Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our favorites and welcome you to join us in these most joyous of festivities. ;)

Seasons Greetings!






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December 24, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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