Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish

Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Why It Can Pay to Get Links from Domains that Don't Always Rank Highly

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There’s a bunch of reasons why behind this. There’s a corollary to it, which is high-ranking websites may not always be the best link targets.

Are these the *best* links you can get to rank for “target keyword(s)”?

So okay, let’s start with this question of when you’re … Read the rest

January 26, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Increase Conversions Through Highly Optimized Landing Pages – Part 2

Increase Conversions Through Highly Optimized Landing Pages – Part 2 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

landing-pages2-header

A couple of weeks ago, I wrote Part 1 of my post on increasing conversions through highly optimized landing pages. I am now providing the concluding part of this post. Outlined below are the remaining key elements to a very successful and highly optimized landing page.

Supporting Images & Videos

A landing page with nothing but text is not very visually appealing. There is nothing on the page to really catch your visitor’s attention. A good landing page should have an image or video that is relevant to the product or service you are pitching to your online users. However, be cautious not to use an image or video that is so flamboyant that it diverts the users’ attention. The image or video should support your message but not demand all the attention.

home-depotIf you have an ecommerce website with a landing page promoting a product, consider using a video to let users get a better look at the product and see … Read the rest

July 4, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  One Comment

Increase Conversions Through Highly Optimized Landing Pages – Part 1

Increase Conversions Through Highly Optimized Landing Pages – Part 1 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

landing-pages-header

Suppose for a minute that you are the proud owner of the most beautiful, awe-inspiring website on the Internet. You win countless best-in-design awards and your inbox is constantly flooded with compliments on your beautiful site. Suppose that this beautiful website of yours also attracts thousands of visitors a day and you rank as one of the most visited sites for your particular industry. Life is good, and you’re on your way to fame and fortune, right? Wrong. Not so fast.

The most beautifully designed website in the world doesn’t necessarily lead to conversions. Sure, a nice appealing design helps a lot towards conversion, but there are actually several key factors that determine just how effective your site, or more specifically, your individual landing pages will be when it comes to converting visitors into customers. Although these key elements aren’t necessarily a secret, most landing pages miss the target and thus miss out on a lot of potential business. Be smarter than … Read the rest

June 7, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Habits of Highly Effective SEOs

“Is anybody here a Marine Biologist?”

For the many Seinfeld fans out there, that marine biologist line is one of the more popular quotes out there.  To refresh your memory George Costanza is once again pretending to be someone he really isn’t, namely his dream job…a marine biologist. When the problem of a very real beached whale comes up, George is in the hot seat. George is forced to go and try to save the whale even though he doesn’t really know what he is doing. It’s quite a funny episode.

So how does that relate to SEO?  Well, I found myself thinking that we, as SEO professionals, claim to be the experts even though sometimes we might not really know everything. So, when the client is as upset as an old man trying to return soup at a deli, we often need to approach the situation with the knowledge we do have, and try to figure it out some things as we go.

In the SEO world, which is constantly evolving, there is so much to learn that staying on top of all the changes is practically another full-time job. I am going to relate the book “The Read the rest

May 4, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » Highly