SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

Posted by Tom.Capper

Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.

It’s not always that simple, though. What if we have the right pages, but just can’t rank any higher? What if we’re already satisfying all of the search volume that’s relevant to our product, but the business demands growth? What if there is no search volume relevant to our product?

What would you do, for example, if you were asked to increase organic traffic to the books section on Amazon? Or property search traffic to Rightmove (UK) or Zillow (US)? Or Netflix, before anyone knew that true online streaming services existed?

In this post, I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher. And none of them require building a single link, or making any changes to your existing pages.

1. Conquer neighboring territories… Read the rest

August 14, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfish

Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Why the Links You've Built to That Page Aren't Helping it Move up the Rankings Whiteboard

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why link building sometimes fails.

So I’ve got an example here. I’m going to do a search for artificial sweeteners. Let’s say I’m working for these guys, ScienceMag.org. Well, this is actually in position 10. I put it in position 3 here, but I see that I’m position 10. I think to myself, “Man, if I could get higher up on this page, that would be excellent. I’ve already produced the content. It’s on my domain. Like, Google seems to have indexed it fine. It’s performing well enough to perform on page one, granted at the bottom of page one, for this competitive … Read the rest

May 1, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings

Posted by Casey_Meraz

Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you’ve read the 2013 Moz Local Ranking Factors survey or you’ve been in the local SEO game for a while, it’s no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are the 3rd most important ranking factor according to the Moz local search
ranking factors survey. This is why it’s essential that you have your correct NAP listed across the major citation sources.

So what is the NAP format? NAP stands for
Business Name, Address, and Phone Number. Having this information listed on another website such as Yelp, Citysearch, or Yellowpages acts like a positive vote for your local listings. While many people know they need to build citations to help increase their local rankings, surprisingly many people overlook having duplicate listings and incorrect listings.… Read the rest

July 12, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Ways to Rank Higher on YouTube

6 Ways to Rank Higher on YouTube is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

6-Ways-to-Rank-Higher-on-Youtube

It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos live on YouTube, people can subscribe as well as find your videos while browsing around that search engine. In fact, YouTube is actually the second largest search engine with over 30 million visitors per day. This opens up a ton of opportunity for connecting with new audiences and bringing your business to the next level.

However, because YouTube is such a large platform (100 hours of video added every minute), you have quite a bit of competition when it comes to ranking. Just like any other search engine, you want your videos to show up when someone types in a certain search term. This means you need to not only have a strategy for the types … Read the rest

April 9, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish

With all the buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal. In today’s Whiteboard Friday, Rand covers six ways to improve your rankings without spending a dime on content creation and marketing.







For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I thought I’d address something that’s going on in the broader SEO and inbound marketing communities, which is this idea that the only thing that SEOs do anymore is create content and do content marketing. So we build some content and then we go market and we outreach and we try and get people to link to it.

That is truly minimizing the job requirements, which are vast, incredibly vast and much bigger than this idea. So I thought I’d take a little stab and drop a pebble in the ocean of things that SEOs are

Read the rest

February 21, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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