7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

Posted by Cyrus-Shepard

You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings.

Title tag hacks for increased rankings and traffics

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m very excited to be here today. My name is Cyrus. I’m a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.

Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings.

Now, the other aspect of title tags that people … Read the rest

May 5, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

Posted by larry.kim

Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?

You can!

This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.

Doing so requires one crucial thing. You must:

Be a Linkedin Unicorn in a Sea of Donkeys (source: Larry messing around with photoshop)

(Image source: me attempting to use Photoshop)

1. Build a large LinkedIn network

Smart marketers must build a large LinkedIn network.

The LinkedIn news feed algorithm isn’t a black box. It’s more like an open box. It’s about as basic as boiling water.

Updates that you “like” will be shared with your LinkedIn network. If your connections “like” your status updates, their connections will see that update.


So if you have 20,000 connections on LinkedIn, then it’s so much more likely that (a) more of your connections will click “Like” on your updates and (b) that their connections will also click “like” on your updates.

LinkedIn’s algorithm is about as stupid-simple as it gets — it shows your updates to all of your connections.

There’s no way to search for updates on LinkedIn — not even with advanced search. Nobody will see … Read the rest

January 25, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Hacks for Creating and Promoting the Right Content

Posted by Paddy_Moogan

In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

1. How to verify you have a good idea

I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received.

Made to Stick principles

I really like the book 
Made to Stick by Chip and Dan Heath. They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not. There are six core parts of this framework:

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

You’ll notice that is spells “succes” (deliberately leaving off the s at the end!) which makes it sticky to remember. I encourage you to read the book but I’ll quickly summarise each part of the framework so that you can get an idea of how … Read the rest

September 15, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Fashion Hacks for the Modern Male Marketer – Whiteboard Friday

Posted by randfish

Editor’s note: Happy 4th of July! We’re off observing our Independence Day, so we decided to celebrate with a non-SEO Whiteboard Friday. 

From the undeniable class of a full windsor to the (all too common) mistake of letting our underwear become accidental outerwear, today’s modern marketers are prone to some very easily solveable fashion faux-pas. On this Independence Day, we take a quick break from discussing the online world and bring you a whiteboard video on the lighter side. Enjoy!

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Rand: Howdy gang, and welcome to a very special Whiteboard video on men’s fashion. Well, so it turns out of all things that, in addition to my deep, deep passion around search and social media and content marketing and all things inbound, I’m also particularly passionate about what guys wear. I hope that I can be helpful in upgrading some of the things that we all wear, because as an industry, occasionally I will go to a conference or an event or someone’s office and see things that make me scratch my head and wonder whether women or men, who might be interested in these men, also

Read the rest

July 4, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Simple Gmail Hacks To Keep You Organized

3 Simple Gmail Hacks to Keep You Organized

3 Simple Gmail Hacks To Keep You Organized is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Gmail has become synonymous with email in recent years, and more businesses are using Gmail for their corporate email. In June 2012, Google announced an impressive 425 million active Gmail users across the globe. Whether you use Gmail for your business or personal email, there are several ways to get the most out of your account.

Here are three simple ways to get more out of Gmail on a daily basis:

Use Filters and Labels to Organize Incoming Mail

Gmail LabelsAs a Gmail user for business purposes, I want my incoming mail to be sorted as effectively as possible so I can immediately know where I should start reading. I have my inbox organized so that any email coming from any corporate office I communicate with skips the inbox and gets filed under a “Company” label. At the same time, it goes into a subfolder organized by office. For example, when I receive an email from my contact in the Carolina office, it shows … Read the rest

February 22, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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