Announcing Moz’s New Beginner’s Guide to Content Marketing

Posted by Trevor-Klein

I’m thrilled to announce the next in Moz’s series of beginner’s guides:
The Beginner’s Guide to Content Marketing.

Content marketing is a field full of challenges. Creating content that provides great value to your audience what we’ve come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You’re not alone. You’re fighting the good fight, and we’re here to back you up. So is Carl.

Meet Carl, the Content Cat. He’ll show up in every chapter of the guide for a little levity and to remind you that you’re in good company.

There’s no denying the importance of content marketing. In its annual study of more than 5,000 marketers, the Content Marketing Institute showed that about 70% of all marketers, B2B and B2C, are creating more content than they did one year ago. Nearly half of B2C marketers have a dedicated content marketing group in their organizations. While this guide is written primarily for those who are relatively new to content marketing, we’d certainly recommend that more advanced marketers take a … Read the rest

November 16, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO Professional’s Guide to Waterfall Diagrams

Posted by Zoompf

As we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content.

As we discussed in our last article, WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outputs of the WebPageTest tool is a graphic known as the waterfall diagram. A waterfall diagram is a graphical view of all the resources loaded by a web browser to present your page to your users, showing both the order in which those resources were loaded and how long it took to load each resource. Analyzing how those resources are loaded can give you insight into what’s slowing down your webpage, and what you can fix to make it faster.

Waterfall diagrams are a lot like Microsoft Excel: they are simple in concept and can be very powerful, yet most people aren’t using them to their … Read the rest

August 26, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Practical Guide to Content and Its Metrics

Posted by gfiorelli1

A small disclaimer:

Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients’ gaps and opportunities.

For that reason, what you are going to read isn’t an “ultimate guide,” but instead my personal and practical guide to content and its metrics, filled with links to useful resources that helped me solving the big contents’ metric mystery. I happily expect to see your ideas in the comments.

The difference between content and formats

One of the hardest things to measure is content effectiveness, mostly because there exists great confusion about its changing nature and purpose. One common problem is thinking of “content” and “formats” as synonyms, which leads to frustration and, with the wrong scaling processes present, may also lead to Google disasters.

What is the difference between content and formats?

  1. Content is any message a brand/person delivers to an audience;
  2. Formats are the specific ways a brand/person can deliver that message (e.g. data
  3. Read the rest

August 8, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO Expert’s Guide to Web Performance Using WebPageTest

Posted by mark.isham

Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest.

Do you know these questions?

There are several key questions an SEO professional should answer when it comes to improving the performance and user experience (UX) of your website:

  • What is my Time To First Byte? Time to first byte (or TTFB) is a measure of how fast the network and webserver returned that first byte of data in the HTML file you requested. The lower this number the better, since it means the site responded quickly. TTFB is an important metric since it is the performance measure most strongly correlated with a page’s search ranking. A high TTFB can also indicate an underpowered web server.
  • How quickly does my site render? Have you ever visited a
  • Read the rest

July 20, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Absolute Beginner’s Guide to Google Analytics

Posted by kristihines

If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute beginner’s point of view. Why you need it, how to get it, how to use it, and workarounds to common problems.

Why every website owner needs Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into
  • Read the rest

June 28, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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