Posted by Trevor-Klein
I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media.
The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it’s no wonder marketers now use these networks to interact with their customers, and there’s plenty more data to prove it. Google searches for “social media” have seen a steady rise since early 2009:
Data from this year’s industry survey tell a similar story. In 2012, nearly 20% of respondents reported not using any social media tools; this year, that number was down to 11%. On top of that, 63% of respondents indicated that their demand for social media marketing has increased over the last year. Whether you’ve been in on the game from the very beginning or are just starting to wonder how social tools can apply to your own professional life, this guide was created to help take you to the next level. … Read the rest
Posted by Cyrus-Shepard
The SEO’s system for themed keyword research.
If Google’s Penguin update and Knowledge Graph have taught us anything, it’s that concepts have become more important than individual keywords for search marketing.
Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter.
Nothing could be further from the truth.
Every search begins with keywords. Over 5 billion Google searches a day. Consider the following:
- Google’s entire business is based on selling keywords Ă˘Â€Â“ over 40 billion dollars a year, most of it from keyword sales through advertising.
- (not provided) affects only post-click analytics. It doesn’t influence the pre-click keywords users type into search boxes.
- Keywords and their meaning remain the primary input search engines use to deliver answers to users (while other inputs such as location data and app integration are on the rise).
Marketers who invest in smart keyword research will continue to have a huge advantage over the competition.
The trick today is turning those keywords into concepts.
From single keywords to themed concepts
Online Marketing for Black Friday â€“ The Ultimate Guide is a post by SEO expert Jonathan Goudy. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Since 2005, Black Friday has been the largest retail shopping day of the year in the United States. The term was coined in the early 1960s in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgivingâ€”putting most storesâ€™ finances â€śin the black.â€ť However, it has since matured to be Americaâ€™s retail Super Bowl Friday.
Traditionally, Black Friday shoppers line up at the stores all across town, waiting anxiously for the doors to open. These are the people who camp out, sometimes days in advance, to have a chance at the yearâ€™s ultimate discounts.
In recent years, a new trend has taken off on Black Friday, and online retail revenue growth is growing at an incredible rate year after year. In 2011 Black Friday saw 6 million in online sales. In 2012, the growth was significant: .047 billion was raked in on Black Friday. This meant that online sales grew 32%, while in-store retail sales only … Read the rest
Posted by MiriamEllis
First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying solo in their efforts to market their companies on the web.
Local Search Ranking Factors 2013 identified 83 foundational ranking factors. This guide takes the top 20 most important factors and offers a succinct, illustrated example of each.
By reading this guide, you will understand both the lingo and the concept of each local search ranking factor. Use this information and you will be on the road to promoting local businesses on the web from a firm and educated foundation. Sound good? Start reading!
Posted by kanejamison
Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google’s Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup and other structured data.
This is a quick tutorial on how to combine these two tools to check your entire website for structured data such as Google Authorship and Rel=”Publisher”, along with various types of Schema.org markup.
Google’s structured data tester uses the URL you’re testing right in their own URL. Here’s an example:
- When I enter this URL into the testing tool…
- …the testing tool spits out this URL: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.contentharmony.com%2Ftools%2F&html=
We can take advantage of that URL structure to create a list of URLs we want to test for structured data markup, and process that list through Screaming Frog.
Why this is better than simply crawling your site to detect markup:
You could certainly crawl your site and use Screaming Frog’s custom filters to detect things like rel=”author” and ?rel=author within your own code. And you should.
This approach will tell you what Google is actually recognizing, which can help you detect errors in implementation of … Read the rest