The Complete Guide to Reconversion

Posted by TomRoberts

A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. These people are just as important as new customers and more often than not can provide you with a great return of investment. We should give our existing clients the marketing focus they deserve.

In this guide, I will look at why remarketing and reconverting your clients can be a valuable tactic for your business, while also providing examples on how we can do just that.

I hope you find this guide to be something a little bit different than what we normally see on Moz and, most of all, I hope you find it useful. I’d love it if you could read through the whole post, but for those revisiting or those strapped for time, here are a few links to jump you to … Read the rest

May 1, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The March Madness Guide To SEO

The March Madness Guide to SEO

The March Madness Guide To SEO is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Have you ever wondered what makes a basketball team work well?

Is it the one superstar? How about the role players helping out? What about the leadership of a great coach? My opinion is all of the above.

Now, what makes a great SEO team? Is it the agency you choose, or is it the all-star SEO manager? Maybe you’ve just started working with your SEO team on your website, and you’re wondering what’s going on behind the scenes.

Since we’re just days away from March Madness 2013, I thought it would be appropriate to explain just how similar an SEO team is to a basketball team.

The Point Guard

The Point Guard

This is your SEO Manager. You want a great SEO manager directing the play of your efforts just like you would want a great point guard directing the play of the game, like Chris Paul (CP3). These are the ones who will guide the rest of the team in in getting points … Read the rest

March 18, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Guide to US Census Data for Local SEO

Posted by OptimizePrime

As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an effective local SEO strategy.

During the daily grind, we can become accustomed to exclusive data available to us only through analytics platforms, Webmaster tools accounts, and other resources requiring a username, a password, and a mother's maiden name. This private-access mentality makes it easy to overlook that which is freely available to everyone – including our own Census. I’m Harris Schachter (you might know me better as OptimizePrime) and I'd like to show you not what you can do for your country, but what your country can do for you.

Uncle Sam's Data

All of the information and images presented from the US Census are free to reproduce unless otherwise noted.

Using Census … Read the rest

March 12, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Social Media Curation Guide

Posted by gfiorelli1

Last year on SEOmoz, I published The Content Curation Guide for SEO, which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.

For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here.

Joanna Lord does great social content curation on Pinterest! 

Audience Q&A

1. If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all … Read the rest

February 28, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Definitive Guide for Mobile Website Optimization

The Definitive Guide for Mobile Website Optimization

The Definitive Guide for Mobile Website Optimization is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Mobile search is becoming more mainstream, and the numbers speak for themselves.

According to research from the Pew Internet & American Life Project, 45-percent of American adults have a smartphone, and 55-percent of adult cell owners use the internet on their phones. That’s almost double from what it was three years ago.

Another April 2012 study by Pew finds that 70-percent of all mobile phone owners have used their devices in the previous 30 days to decide whether to visit a business.

Analysts from BIA/Kelsey even go as far as saying that mobile local search volume will overtake desktop local search by 2015.

“Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop search,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. “We’re seeing that play out in the growth of local query volume, and in performance metrics like click through rates.”

With those numbers on the forefront of your … Read the rest

February 19, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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