Posted by Richard_Foulkes
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch.
This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also serves as an SEO checklist touching on things that are often forgotten when a website goes through a complete overhaul.
Why consider SEO in a redesign?
Why is it important to consider your SEO during a websiteâ€™s revamp? In short, you have a lot to lose.
Letâ€™s say your siteâ€™s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? Iâ€™m guessing not.
However, by thinking … Read the rest
Posted by MarieHaynes
Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty.
In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying to clean up a few unnatural links.
What is the disavow tool?
Introduced in October of 2013, the disavow tool is Google’s way of allowing you to ask Google not to count certain links that point to your site. You can find the tool
here. And here is Google’s documentation on how to use the tool.
The scariest part of this documentation is this:
Using the disavow tool incorrectly can hurt you. You should only be disavowing links that you know were made with the intention of manipulating Google’s results. … Read the rest
Posted by Cyrus-Shepard
Topic n. A subject or theme of a webpage, section, or site.
Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note:
- Rand Fishkin’s What SEOs Need to Know About Topic Modeling & Semantic Connectivity
- Bill Sebald’s How To Work Relationships and Concepts Into Your Copy
- My own More than Keywords: 7 Advanced Concepts of On-page SEO
The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to name only a few. The question is
“How can I easily incorporate these techniques into my content for higher rankings?”
In fact, you can create optimized pages without understanding complex algorithms. Sites like Wikipedia, IMDB, and Amazon create highly optimized, topic-focused pages almost by default. Utilizing these best practices works exactly the same when you’re creating your own content.
The purpose of this post is to provide a simple
framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience.
1. Keywords and relationships
No matter what topic modeling technique you choose, all rely on discovering
relationships between words and phrases. As content creators, how we organize words on a page greatly influences … Read the rest
Posted by SimonPenson
Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.
Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it’s one of the key reasons behind its enormous
price-to-earnings ratio. Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of information retrieval and advertising.
And that project began in earnest, publicly at least, with the launch of Graph Search in 2013.
At the time the product lacked any significant features and after a short fanfare, marketers’ focus shifted elsewhere. The engineers, however, had very clear instructions to iterate, fast, and the results of that work are now starting to float to the surface.
What is graph search?
Graph Search is Facebook’s way of mapping all the data we give the platform together in a really useful way. It is by far the best example of “Social Search” â€“ the … Read the rest
Posted by Trevor-Klein
It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable
Paddy Moogan of Distilled:
We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth:
“Backlinks, even though thereâ€™s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
â€” Matt Cutts, head of the webspam team at Google,
Link building is one area of SEO that has changed significantly over the last several years;
some tactics that were once effective are now easily identifiable and penalized by Google. At the same time, earning links remains vital to success in search marketing: Link authority features showed the strongest correlation with higher rankings in our 2013 ranking factors survey. For that reason, it has never been more important for marketers to truly earn their links, and this guide will have you building effective campaigns in no time.
What you’ll learn
1. What is Link Building, and Why Is It Important?
This is where it … Read the rest