A Content Marketer’s Guide to Data Scraping

Posted by MatthewBarby

As digital marketers,
big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren’t focusing on it.

One reason I often hear from businesses is that they don’t have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don’t always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here’s a very brief overview of what data scraping is from Wikipedia:

Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program.”

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to … Read the rest

June 2, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

Posted by OliGardner

Landing pages rule. Blah.

Homepages suck. Blah.

Do some A/B testing. Blah.

Base your optimization strategy on customer feedback. Blah.


All of those statements are true.
But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.

If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.

Be warned, however, that
I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric.

The experienced adult readers amongst you might remember that “Shit. The condom broke!” moment. Yeah you do. You might also remember that it felt like a
good time to run a test. #STDsArentFunny. Perhaps. But, as we go through this epic journey together today, I’ll show you exactly when and how you should
really be testing.

But first. The best 7-part list of bullet points you’ll ever read.

The start of the best part of your day begins now with this table of contents:

  1. First I’ll give you the only rationale you’ll ever need to explain why landing pages are to marketers, what Immodium is to an
  2. Read the rest

May 20, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Audit Guide for Effective Link Removals & Risk Mitigation

Posted by Modestos

This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.

The guide consists of the following sections:

  1. How to make sure that your site’s issues are links-related.
  2. Which common misconceptions you should to avoid when judging the impact of backlinks.
  3. How to shape a solid link removal strategy.
  4. How to improve the backlink data collection process.
  5. Why you need to re-crawl all collected backlink data.
  6. Why you need to find the genuine URLs of your backlinks.
  7. How to build a bespoke backlink classification model.
  8. Why you need to weight and aggregate all negative signals.
  9. How to prioritise backlinks for removal.
  10. How to measure success after having removed/disavowed links.

In the … Read the rest

May 3, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Advertiser’s Guide To Surviving Reddit

Posted by anthonycoraggio

If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Historically, the relationship between Redditors and those who market to them has been contentious—Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Done well, however, advertising on Reddit represents a tremendous opportunity. The site is one of the fundamental drivers of internet culture, and boasts roughly 115 million monthly unique visitors, low ad costs, and high potential for engagement and virality. Even better, Reddit is finally getting serious about monetizing the business and attaining profitability, rolling out new features for advertisers and even offering free campaigns for international advertisers to get started. Reddit can be a tough nut to crack, but handled correctly it can become your secret weapon—and I’m here to show you how.

There are three main things you need to know to successfully brave the brash, quick-witted, and anonymous crowds of Reddit as a paid advertiser.

  • The raw materials: What kind of inventory is there to work with?
  • The culture: What makes Reddit tick?
  • How
  • Read the rest

April 28, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Landing Pages: A Guide To Great Implementation In Every Situation

Posted by MiriamEllis

Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business? The topic of local landing pages has been super-active in the Moz Q&A Forum recently, and I’ve written this post to honor all of these great questions we’re getting. This guide defines different types of local landing pages and identifies four distinct business models united by the need to earn visibility for local-focused Internet searches. By reading this guide, you will not only become fluent in the subject of local landing pages, but will also be ready to implement the right types of pages for your unique business.

Single-location service area business

This is the plumber working out of his house and traveling to clients in a 30 mile radius, the caretaker who sets out from her office each day to provide in-home services to elders, and the tow truck operator going out from a truck yard to rescue stranded drivers. If you travel from your home or office to serve customers, rather than them coming to you for services, your business … Read the rest

April 5, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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