Posted by MiriamEllis
[Estimated read time: 6 minutes]
Why proper onboarding matters
Imagine getting three months in on a Local SEO contract before realizing that your clientâ€™s storefront is really his cousinâ€™s garage. From which he runs two other â€ślegitâ€ť businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesnâ€™t even know that buying reviews is a bad thing.
The story is equally bad if youâ€™re diligently working to build quality unique content around a Chicago clientâ€™s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale.
What you donâ€™t know will hurt you. And your clients.
A hallmark of the professional Local SEO department or agency is its dedication to getting off on the right foot with a new client by getting their data beautifully documented for the whole team from the start. At various times throughout the life of the contract, your teammates and staff from complementary departments will be needing to access different aspects of a clientâ€™s core NAP, known challenges, company history, and goals.
Having this information clearly recorded in shareable media is the key to both organization … Read the rest
Posted by SamuelScott
[Estimated read time: 55 minutes]
No one cares about your company or product.
Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories.
In this post, I will help readers to do exactly that by detailing nine of the traditional publicity strategies that PR executives have developed over the past century. The point to remember:
Successful creative publicity campaigns can lead to countless new customers, sales, leads, social followings, and backlinks.
(Just see this recent study by Moz and Frac.tl that Kelsey Libert posted on the Moz Blog!)
By the end of this extensive post, readers will learn the answers to these questions:
- What is Promotion as part of the Marketing Mix?
- What specifically is publicity within the Promotion Mix?
- When should marketers use publicity campaigns?
- What is
Posted by John-Henry
Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. Thereâ€™s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward â€” but if you want to grow your client base, it may require getting out of your comfort zone.
Sales has a bad rap, especially with digital marketers. Even Mozâ€™s founder frequently expresses how much he dislikes outbound. Letâ€™s make one thing clear first: Thereâ€™s a difference between spamming a scraped email list with offers for digital marketing and strategically building a database of prospects to work over time. This post is all about the latter.
You may not know it, but your agency has been training quality sales development reps all this time â€” youâ€™ve just been calling them link builders. At DocSend we have an SDR (Sales Development Representative) team whose day-to-day consists of locating contact information for decision makers, cold email pitching, polite and persistent follow up, and negotiationâ€¦. sound familiar? Outreach teams have a nearly identical skill set to SDRs.
If you take a link builder or promotions person … Read the rest
Posted by larry.kim
You can get 12,000 followers for your Twitter account for the low, low price of .
Plenty of websites offer such services:
You’re better than that.
Don’t buy thousands of fake accounts for cheap.
There’s a much smarter way to buy legitimate Twitter followers and increase your organic reach.
Having real Twitter followers definitely will offer you more long-term benefits than any “cheap” deals you’ll find.
What you have to do is buy real followers.
Adding legit Twitter followers will increase engagement and impressions because actual people will be retweeting you, replying to your posts, or otherwise interacting with your content.
Increasing your following does come at a cost, but it may surprise you to learn that, when done right, it really isn’t all that expensive.
Here’s your ultimate guide to running a Twitter Followers Campaign.
How to reach your future Twitter followers
Twitter makes it super easy to target users by location. For example, you could target people in specific cities, or you could target a metro area, such as Boston, MAâ€“Manchester NH:
Your Followers Campaigns can target either by interests and followers, or by using Tailored Audiences.
Using interests … Read the rest
Posted by Trevor-Klein
I’m thrilled to announce the next in Moz’s series of beginner’s guides:
The Beginner’s Guide to Content Marketing.
Content marketing is a field full of challenges. Creating content that provides great value to your audience what we’ve come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You’re not alone. You’re fighting the good fight, and we’re here to back you up. So is Carl.
Meet Carl, the Content Cat. He’ll show up in every chapter of the guide for a little levity and to remind you that you’re in good company.
There’s no denying the importance of content marketing. In its annual study of more than 5,000 marketers, the Content Marketing Institute showed that about 70% of all marketers, B2B and B2C, are creating more content than they did one year ago. Nearly half of B2C marketers have a dedicated content marketing group in their organizations. While this guide is written primarily for those who are relatively new to content marketing, we’d certainly recommend that more advanced marketers take a … Read the rest