How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Related Questions Grow +500% in 5 Months

Posted by Dr-Pete

Earlier this year, Google rolled out the Related Questions feature (AKA “People Also Ask”). If you haven’t seen them yet, related questions appear in an expandable box, mixed in with organic results. Here’s an example from a search for “Samsung Galaxy S6″:

If you click on any question, it expands into something that looks like a Featured Snippet:

Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here’s an example of a box with only one question, on a search for “lederhosen”:

Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google search for the question.

How common are related questions?

We started tracking Related Questions in late July on the MozCast 10K, where they originally appeared on roughly 1.3% of queries. Keep in mind that the MozCast set tends toward commercial queries, and the absolute percentage may not represent the entire web. What’s interesting, though, is what happened after that. Here’s a graph of Related Questions prevalence since the end of July:

You can clearly see two spikes in the graph — one measured on October 27th, and one on … Read the rest

December 30, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Grow Your Own SEOs: Professional Development for Digital Marketers

Posted by RuthBurrReedy

Finding your next SEO hire is hard, but it’s only half the battle. Growing a team isn’t just about hiring—it’s about making your whole team, newbies and experts alike, better marketers.

It’s almost impossible to build a one-size-fits-all training program for digital marketers, since the tasks involved will depend a lot on the role. Even “SEO” can mean a lot of different things. Your role might be highly technical, highly creative, or a mix of both. Tactics like local SEO or conversion rate optimization might be a huge part of an SEO’s job or might be handled by another person entirely. Sometimes an SEO role includes elements like social media or paid search. The skills you teach your trainees will depend on what you need them to do, and more specifically, what you need them to do right now.

Whatever the specifics of the marketing role,
you need to make sure you’re providing a growth plan for your digital marketers (this goes for your more experienced team members, as well as your newbies). A professional growth plan helps you and your team members:

  • Track whether or not they’re making progress in their roles. Taking on
  • Read the rest

March 9, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Grow: 21 Tactics to Acquire Customers

Posted by AndrewDumont

I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.

Moz is my fourth startup, and at each one, the same question has kept me up at night: What else can we do to expedite growth? You see, an early-stage company is never lacking time and effort, it’s lacking tactics — tactics that earn customers without relying on a big budget.

Which leads me to this post.

I wanted to pull together a list of all of the “hacks” that I’ve picked up over the years, along with those from other startups, into a holistic view on how a startup can grow on the web today. For the sake of this post, I’ve focused the list primarily to software and consumer internet startups — which is where most of my experience lies — but it can apply to nearly any web business. As you’ll notice, I’ve broken the list … Read the rest

July 16, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Grow Your Business With REAL Social Media Goals and KPIs

How to Grow your Business with Real Social Media Goals & KPIs

How To Grow Your Business With REAL Social Media Goals and KPIs is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

So you’ve started to invest time and money in social media.

Your followers are increasing and so is your website traffic. Your social media strategy is working, right? Well sort of. There’s no doubt that more followers, re-tweets and traffic are all good signs. But it’s easy for marketers and small business owners to walk blindly without having an actionable social media roadmap; a roadmap that tells them exactly which metrics indicate that they are getting closer to (or farther away from) their goals.

A Map to Growth

The first step to creating a social media roadmap is establishing your goals. Some common goals that companies hope to achieve through social media are:

  • Increasing Brand Awareness
  • Increase Leads/Sales
  • Improve Online Reputation
  • Retain Clients

Your goals for social media will vary depending on your industry and services. And to make sure your goals are on-point, you need to ask yourself why those are your goals, and what value they actually represent. Once you … Read the rest

April 17, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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