Google Is Grouping Keyword Volumes – What Does This Mean for SEO?

Posted by sam.nemzer

As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too.

What has Google changed and why does it matter?

The grouping of keyword volumes is a problem for anyone working in search because Keyword Planner is the primary source for volume data that we use in keyword research, whether that be from Keyword Planner directly, or through a third party tool that takes Keyword Planner data as its input—such as SEMRush, BrightEdge or SearchMetrics.

By “grouping keyword volumes,” we mean that different keywords that are slightly different (but generally convey the same meaning) are given the same volume, which represents the combined volume of every variation. For example, if (hypothetically) [SEO] is searched 21,000 times per month in the UK, and [Search Engine Optimisation] is searched 12,100 times per month, once these keywords are combined, each will be … Read the rest

September 22, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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