A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf

It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways.

TL;DR, here are some of the larger and more interesting additions to Moz in 2017:

  1. Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence
  2. Site Crawl V2: Overhauled Site Crawl for better auditing and workflow
  3. Major investments in infrastructure: Better performance and resilience across the Moz toolset
  4. New instructor-led training programs: Targeted classes to level-up your SEO knowledge
  5. Customer Success: Custom walkthroughs to help you get the most out of Moz
  6. Bonus! MozPod: Moz’s new free podcast keeps you up to date on the latest industry topics and trends

Big updates

This year and last, we’ve been spending a disproportionate focus on releasing large infrastructural improvements, new datasets, and foundational product updates. We feel … Read the rest

February 7, 2018  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Countdown to Launch: How to Come Up with Great Testing Ideas

Posted by ChrisDayley

Whether you are working on a landing page or the homepage of your website, you may be asking yourself, “Why aren’t people converting? What elements are helping or hurting my my user experience?”

Those are good questions.

When it comes to website or landing page design, there are dozens — if not hundreds — of potential elements to test. And that’s before you start testing how different combinations of elements affect performance.

Launching a test

The good news is, after running thousands of tests for websites in almost every industry you can imagine, we’ve created a simple way to quickly identify the most important areas of opportunity on your site or landing page.

We call this approach the “launch analysis”.

Why? Well, getting someone to convert is a lot like trying to launch a rocket into outer space. To succeed in either situation, you need to generate enough momentum to overcome any resistance.

To get a rocket into orbit, the propulsion and guidance systems have to overcome gravity and air friction. To get a potential customer to convert, your CTA, content and value proposition have to overcome any diversions, anxiety or responsiveness issues on your site.
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November 8, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer’s block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer’s block would be like trying to stop a headache with a brick. It’s adding insult to injury. What I hope to show you in the next couple … Read the rest

June 26, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Great SEO Starts with Your Brand

Posted by RuthBurrReedy

There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorporate brand strategy into your digital strategy (and vice versa), and wanted to share what we’ve learned with the Moz community.

I’ve found that since we started making it a practice to help clients truly understand their own brands, we’ve been able to do much higher-quality work for them; we can connect businesses with their target audiences better, and really plan for the entire funnel.

What is a brand?

When many businesses think about defining their brands, they think about things like:

  • Brand name
  • Logo
  • Colors
  • Fonts
  • Editorial voice
  • Imagery
  • Look and feel

If you’ve taken the time to define these things, congratulations: you have a style guide! A style guide can be … Read the rest

December 14, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

4 Tips for Producing Great Event Coverage – Whiteboard Friday

Posted by kanejamison

Conferences and trade shows can be sources of wonderful ideas, and covering these events in a way that spreads some of those ideas around is common practice. Not all event coverage is created equal, though, and in today’s Whiteboard Friday, Kane Jamison details four areas you should keep in mind as you spread the wealth of knowledge.

For reference, here’s a still of this week’s whiteboard!

4 Tips for Producing Great Event Coverage WhiteboardKane Jamison. I’m the founder of Content Harmony, and today I want to talk to you about four tips for producing really great event coverage. Specifically, I’m thinking of going to trade shows, conferences, those types of events and doing coverage for your company that’s focused on your industry, your clients, or whoever you might be wanting to attract.

1) What type?

The first thing when you get into this that you really need to decide is what type of coverage you are going to focus on. What most people first think of is doing live tweeting or live blogging. Both of those are all right. I have a couple of problems with them.

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November 7, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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