How To Create Killer Pinterest Graphics With PowerPoint is a post by SEO expert Andrew Johnson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
I initially had some hesitation to join Pinterest in 2010.
It was an invitation-only site back then, and I didn’t really see the value in maintaining another “social network” in addition to Facebook, Twitter and, later, Google+. But Pinterest can be a great way to drive relevant traffic and prospective customers to your website, and since the addition of Pinterest Analytics, you can measure the success of your efforts like never before.
Pinterest is a visual experience by nature, so it’s critically important to keep this in the front of your mind as you’re developing your campaign. With that being said, there are a few ways to create high impact, click-worthy images for your pins, including various free and paid applications. But my favorite is PowerPoint for a number of reasons, but mainly because the learning curve is relatively simple. There are so many image editors to choose from, including Picmonkey, Fireworks, Pixlr and more. Each of these applications have their pros … Read the rest
Posted by randfish
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I’ll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home.
#1: The Value of Optimization and the Danger of Overdoing It
I generally abide by the 80/20 rule when it comes to keyword use. 80% of the value to be had comes from 20% of the effort. Nail the title, the headline and make sure the phrase is on the page (and the page is actually on the subject of the keyword) and you’ve done your job. The additional impact on rankings to be gained from perfectly calculating the number of repetitions or ensuring every paragraph fits into the "theme" of the keyword and document is likely to be a waste of time better spent on other priorities. That’s what this graph tries to illustrate:
Nothing in the on-page world is going to provide exceptional ranking influence, but getting perfect is often only marginally better than just … Read the rest
Posted by randfish
NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they’ll be helpful learning tools and will make your deck-building processes easier than mine have been!
The past few weeks have been a whirlwind for me, and they’re not slowing down anytime soon. Just 2 weeks ago, I jetted off to San Marino (a small country in the northeastern part of Italy) with my travel blogging wife, Hannah Smith from Distilled, Marcus Tandler + Niels Dorje of TandlerDorje, Gianluca Fiorelli and Google’s Avinash Kaushik (along with several great local speakers). Below are two of my presentations from that event (Be-Wizard):
From there, I headed to Rome, where, thanks to the US State Department and LUISS University, I gave a talk on entrepreneurship and told the story of SEOmoz, which contains my usual level of oversharing and transparency: