What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday

Posted by MarieHaynes

If you’ve ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you’ve been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?

In today’s Whiteboard Friday, we’re overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google’s guidelines, that will keep your site out of trouble, and that can make a real impact.

Links that comply with Google

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey everybody. My name’s Marie Haynes, and today we’re going to talk all about links. If you know anything about me, you know that I’ve done a lot of work with unnatural links. I’ve done a lot of work helping people with Penguin problems and unnatural link penalties. But today we’re going to talk about natural links. I’m going to give you some tips about the types of links that you can get that comply with Google’s guidelines. … Read the rest

January 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why All 4 of Google’s Micro-Moments Are Actually Local

Posted by MiriamEllis

localmicromoments.jpg

When America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or hoofing it around town in quest of this gleaming gadget … then zoom up to the present and see us all on our mobile devices.

I like this anecdote from the pages of culinary history because it encapsulates all four of Google’s stated core micro-moments:

I want to know - Consumers were watching a local broadcast of this show in Pittsburgh because they wanted to know how to make an omelet.

I want to go - Consumers then scoured the city in search of the proper whisk.

I want to buy – Consumers then purchased the implement at a chosen retailer.

I want to do - And finally, consumers … Read the rest

January 3, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s War on Data and the Clickstream Revolution

Posted by rjonesx.

Existential threats to SEO

Rand called “Not Provided” the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers.

A brief history

  1. Nov 2010 – Deprecate search API
  2. Oct 2011 – Google begins Not Provided
  3. Feb 2012 – Sampled data in Google Analytics
  4. Aug 2013 – Google Keyword Tool closed
  5. Sep 2013 – Not Provided ramped up
  6. Feb 2015 – Link Operator degraded
  7. Jan 2016 – Search API killed
  8. Mar 2016 – Google ends Toolbar PageRank
  9. Aug 2016 – Keyword Planner restricted to paid

I don’t intend to say that Google made any of these decisions specifically to harm SEOs, but that the decisions did harm SEO is inarguable. In our industry, like many others, data is power. Without access to SERP, keyword, and analytics data, our and our industry’s collective judgement is clouded. A recent survey of SEOs showed that data is more important to them than ever, despite these data retractions.

So how do we proceed in a world in which … Read the rest

November 7, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Appear in Google’s Answer Boxes – Whiteboard Friday

Posted by randfish

Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In today’s Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes they can draw a ton of the clicks away from the rest of the 10 results that would normally appear in Google’s organic ranking.

Now, thanks to our friends up at STAT in Vancouver — Rob Bucci specifically, who did a great presentation at MozCon, he delivered some really interesting research — and so we know a little bit more about the world of featured snippets. Specifically, … Read the rest

September 24, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Making Sense of Google’s Updates in Local Search

Posted by George-Freitag

Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.

This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are naturally scrambling to respond to each of these changes individually, as they should, but what about the larger implications of changes like these?

The running theme with all these changes seems to be the following three things: Google is taking local seriously, Google wants to get more local data through its crawler, and Google really, really wants more reviews. But let’s not jump ahead of ourselves. First, let’s review some of the major changes that have occurred over the last few months.

What’s changed?

1. No more descriptions for Google My Business

The most recent change to Google … Read the rest

August 28, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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