How to Implement SEO Changes Using Google Tag Manager

Posted by sam.nemzer

While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).

In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it’s not our job to deliver reports, it’s our job to effect change.” In order to make this a reality for clients with the types of issues I mention above, it’s necessary to explore alternative ways of getting changes made.

One option for this is to implement some sort of “meta-CMS.” This is a system that sits on top of an existing CMS, and allows you to make specific changes to pages on a site, bypassing the technical and/or technical constraints that a CMS may entail. <plug> While also having the ability to split-test SEO changes across groups of pages on a website, … Read the rest

May 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Posted by MichaelC-15022

When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site’s ranking downward, AKA a penalty.

Apparently for Penguin there is now “less need” for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they know are bad. He also mentioned that manual actions still happen — and so I think we can safely infer that the disavow file is still useful in manual penalty recovery.

But algorithmic penalties DO still exist. A client of mine, who’d in the past built a lot of really spammy links to one of their sites, had me take a look at their backlinks about 10 days ago and build a disavow file. There was no manual penalty indicated in Search Console, but they didn’t rank at all for terms they were targeting — and they had a plenty strong backlink profile even after ignoring the spammy links.

I submitted the disavow file on March 2nd, … Read the rest

March 13, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mastering Google Search Operators in 67 Easy Steps

Posted by Dr-Pete

Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It’s easy to memorize how each piece moves, but that’s about 1% of your path toward mastery. I know that the pointy-hat guy in chess moves diagonally, but that doesn’t mean I’m about to take on Kasparov or Deep Blue.

Instead of just listing all of the operators and telling you what they do, I’d like to try something different. This post is a journey in 67 parts, split into five functional stories:

  1. Content Research
  2. Title Research
  3. Plagiarism Check
  4. Competitive Research
  5. Technical SEO/Audits

You can skip around, but I’d suggest following the story from the beginning. When you’re done, you’ll understand not only what each operator does, but how to use it in real-world situations and mix-and-match it with other useful operators.


I. Content Research

Crafting original content in 2017 requires wading into the sea of content that’s already been created, and Google remains the … Read the rest

March 1, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

Posted by MiriamEllis

“Why, there’s a change in the weather, there’s a change in the sea
So from now on, there’ll be a change in me.”
Ethel Waters – There’ll Be Some Changes Made

Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like that.

I like this particular business and didn’t want them to get in trouble with Google, but you can’t count on all your neighbors (or their marketers) to have the same civic-minded motivations. Negative SEO in the form of nefarious local listing edits to your name, address, and phone number (NAP) is a genuine threat to traffic, leads, and sales, requiring due vigilance.

Google makes changes and we adapt. Google plays Pomp and Circumstance for its announced “graduation” of Google Map Maker to Google Maps and respected Local SEOs like Joy Hawkins and Phil Read the rest

January 23, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mastering the Owner Response to the Quintet of Google My Business Reviews

Posted by MiriamEllis

Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history?

Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand.

reviewquintet.jpg

What’s missing from the picture of this free-for-all of voices caroling sentiment about your brand? You arethe conductor! If you’re not leading the tune — from setting customer service policies, to training staff, to managing complaints, to engaging directly with consumers online — you’re giving up available reputation management controls.

Make no mistake: No brand can prevent every sour note, but with owner response functionality, you can not only retune relationships with valuable customers, but can also protect revenue by keeping those customers instead of having to invest 25x as much in obtaining new ones. Owner response mastery is, indeed, smart business.

For the past six years, since Google launched owner responses as part of its local … Read the rest

December 5, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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