Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

Posted by goralewicz

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites.

Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links.

This got me thinking. If Google is having problems with JavaScript crawling and indexation, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexation in most search engines?

If you decide to deploy a client-rendered website (meaning a browser or Googlebot needs to process the JavaScript before seeing the HTML), you’re not only risking problems with your Google rankings — you may completely kill your chances at ranking in all the other search engines out there.

Google + JavaScript SEO experiment

To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content.

The experiment was quite simple: http://jsseo.expertRead the rest

August 29, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page … Read the rest

August 11, 2017  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Posted by tombennet

Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data.

Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require.

Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact of content engagement on raw business KPIs, or the behavior of certain subsets of your audience, for example — many will overlook the ease with which these can be measured. All it takes is a little investment in your tracking setup and a careful consideration of what insight would be most valuable.

In this article, I’ll be exploring the ways in which the Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. We’ll run through some practical examples before diving into the various options for implementation. By the end, you’ll be equipped … Read the rest

June 13, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Posted by randfish

Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.

How Google handles CSS and Javascript

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about hidden text, hidden text of several kinds. I really don’t mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword stuffing from the ’90s and early 2000s. I’m talking about what we do with CSS and JavaScript with overlays and with folders inside a page, that kind of hidden text.

It’s become very popular in modern web design to basically use CSS or to use JavaScript to load text after a user has taken some action on a page. So perhaps they’ve clicked on a separate section of your e-commerce page about your product to see other information, or maybe … Read the rest

June 9, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Delete a Google My Business Listing – A Common Question with a Complex Answer

Posted by MiriamEllis

“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it.

When it comes to managing unwanted or problematic Google My Business listings, it’s a case of horses for courses. There isn’t a single set of instructions you can reliably follow, because your particular scenario defines which steps you should take. The following table should help you identify common situations and choose the one that most closely matches yours. From there, you’ll learn which actions are available to you, and which ones, unfortunately, can’t be accomplished.

Because management of problem GMB listings usually requires either being in control of them or unverifying them, our chart begins with three verification scenarios, and then moves on to cover other typical business events.

Scenario

Context

Steps

Notes

Unverify a Verified Listing You Control

You have a listing in your GMB dashboard that you

Read the rest

June 5, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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