Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfish

Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.

why it's insane to rely on Google adwords' keyword volume numbers

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Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we’re going to chat about Google AdWords’ keyword data and why it is absolutely insane as an SEO or as a content marketer or a content creator to rely on this.

Look, as a paid search person, you don’t have a whole lot of choice, right? Google and Facebook combine to form the duopoly of advertising on the internet. But as an organic marketer, as a content marketer or as someone doing SEO, you need to do something fundamentally … Read the rest

January 12, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

Posted by randfish

In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand.

SEO Ranking Factors and Correlation

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO factors.

So you have likely seen, over the course of your career in the SEO world, lots of studies like this. They’re usually called something like ranking factors or ranking elements study or the 2017 ranking factors, and a number of companies put them out. Years ago, Moz started to do this work with correlation stuff, and now many, many companies put these out. So people from Searchmetrics and I think Ahrefs puts … Read the rest

January 5, 2018  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Optimize Your Google My Business Listing

Posted by sherrybonelli

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.

Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that it’s accuracy stays intact. Want to know more?

Complete all the information Google asks for

There are a variety of questions you can answer to complete your Google My Business profile. When done, your listing will have valuable data that will make it easier for potential customers to … Read the rest

January 3, 2018  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.

The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.

In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.

What is direct traffic?

In short, Google Analytics will report a traffic source of “direct” … Read the rest

November 29, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

How Google AdWords does and doesn't affect Organic Results

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.
Now let’s be really clear. As a rule…

Paid DOES NOT DIRECTLY affect organic rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking better in the organic results.” None of that is true. So there’s a bunch of protections in place. They have a real wall at Google between the paid side and the organic side. The organic folks, the engineers, the product … Read the rest

November 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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