Mozzy Good Wishes to You & Yours!

Posted by FeliciaCrawford

As the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a wonderful, fulfilling year on the blog. Your colorful commentary, delightful debates, thrilling thumbs-up, and vivacious visits have made the past twelve months sparkle and shine (and with that, I’ll bid the alliteration adieu).

Our “card” features a cameo from a little Moz Dog you may recognize: the inimitable Lettie Pickles!

At the Moz HQ, we practice a multitude of holiday traditions. Whether it’s Mozzers gathering in the common room (affectionately named “Roger”) to light candles on the menorah during Hanukkah, trading and stealing gifts for the company-wide White Elephant exchange (someone won a bonafide Commodore 64 this year!), or getting our boogie and our board gaming on at the Moz holiday party, we try to honor this special season with a healthy mix of reverence and good old-fashioned fun.

The folks who come to our blog for digital marketing advice hail from almost every remote corner of the world (we know; we looked at our analytics ;) . This week, when things tend to slow down and it’s … Read the rest

December 25, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

Posted by alexis-sanders

Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.

The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this?


Fundamentals

What is JavaScript?

When creating a modern web page, there are three major components:

  1. HTML – Hypertext Markup Language serves as the backbone, or organizer of content, on a site. It is the structure of the website (e.g. headings, paragraphs, list elements, etc.) and defining static content.
  2. CSS – Cascading Style Sheets are the design, glitz, glam, and style added to a website. It makes up the presentation layer of the page.
  3. JavaScript – JavaScript is the interactivity and a core component of the dynamic web.

Learn more about webpage development and how to code basic JavaScript.

javacssseo.gif

Image sources: 1, 2, 3

JavaScript is either placed in the HTML document within <script> tags (i.e., it … Read the rest

June 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

Posted by KelseyLibert

[Estimated read time: 15 minutes]

Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge.

In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies.

Is-Any-Press-Good-Press-Header.png

By looking at brands that dominated headlines within the last year, we set out to answer the following questions:

  • Does positive press coverage always bring more benefits than negative press coverage?
  • Beyond the initial spikes in traffic and backlinks, what kind of long-term SEO value can be gained from massive media coverage?
  • Do large brands or unknown brands stand to gain more from a frenzy of media attention?
  • Are negative PR stunts worth the risk? Can the potential long-term benefits outweigh the short-term damage to the brand’s reputation?

Methodology

Our goal was to analyze the impact of major media coverage on press mentions, organic traffic, and backlinks, based on seven companies that appeared in the news between February 2015 and February 2016. Here’s how we gathered the data:

  • Press mentions were measured by comparing how often the
  • Read the rest

February 25, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Good News: We Launched a New Index Early! Let’s Also Talk About 2015′s Mozscape Index Woes

Posted by LokiAstari

Good news, everyone: November’s Mozscape index is here! And it’s arrived earlier than expected.

Of late, we’ve faced some big challenges with the Mozscape index — and that’s hurt our customers and our data quality. I’m glad to say that we believe a lot of the troubles are now behind us and that this index, along with those to follow, will provide higher-quality, more relevant, and more useful link data.

Here are some details about this index release:

  • 144,950,855,587 (145 billion) URLs
  • 4,693,987,064 (4 billion) subdomains
  • 198,411,412 (198 million) root domains
  • 882,209,713,340 (882 billion) links
  • Followed vs nofollowed links
    • 3.25% of all links found were nofollowed
    • 63.49% of nofollowed links are internal
    • 36.51% are external
  • Rel canonical: 24.62% of all pages employ the rel=canonical tag
  • The average page has 81 links on it
    • 69 internal links on average
    • 12 external links on average
  • Correlations with Google Rankings:
    • Page Authority: 0.307
    • Domain Authority: 0.176
    • Linking C-Blocks to URL: 0.255

You’ll notice this index is a bit smaller than much of what we’ve released this year. That’s intentional on our part, in order to get fresher, higher-quality stuff and cut out a lot of the junk you may … Read the rest

November 12, 2015  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Anatomy of a Link – What Makes a Good (and Bad) Link?

Posted by Paddy_Moogan

The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled “The Anatomy of a Link,” offers deeper insight into what makes for a quality link. Enjoy!

Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links.

Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were not as good at determining the quality of a link. Even the introduction of PageRank, combined with anchor text as a signal, didn’t deter link spammers. As search engines have become more advanced, they have been able to expand the link-related signals they can use beyond raw numbers. Search engines can look at a number of factors, which can all combine and give them … Read the rest

October 13, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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