Getting SEO Value from rel="nofollow" Links – Whiteboard Friday

Posted by randfish

Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

How to get SEO value from rel="nofollow" links

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how you can get SEO value from nofollowed links. So in the SEO world, there are followed links. These are the normal ones that you find on almost every website. But then you can have nofollowed links, which you’ll see in the HTML code of a website. You will see the normal thing is a href=somewebsite in here. If you see this rel=nofollow, that means that the search engines — Google, Bing, Yahoo, etc. — will not count this link as passing link equity, at least certainly not in the same way that a followed link would.

So when … Read the rest

October 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

Posted by Tom.Capper

Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.

It’s not always that simple, though. What if we have the right pages, but just can’t rank any higher? What if we’re already satisfying all of the search volume that’s relevant to our product, but the business demands growth? What if there is no search volume relevant to our product?

What would you do, for example, if you were asked to increase organic traffic to the books section on Amazon? Or property search traffic to Rightmove (UK) or Zillow (US)? Or Netflix, before anyone knew that true online streaming services existed?

In this post, I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher. And none of them require building a single link, or making any changes to your existing pages.

1. Conquer neighboring territories… Read the rest

August 14, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.

And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself.

But is it actually true?

To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and individuals, the clearer it becomes to me that although the technology is always evolving and developing, and tactics (particularly those that attempt to trick Google rather … Read the rest

July 19, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Local Store Locator SEO Right

Posted by MiriamEllis

[Estimated read time: 9 minutes]

Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go?

Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it. Let’s talk about store locators!

Shopping wisely for store locators

A business with 5 or even 10 locations can easily work them into a menu tab labeled ‘Locations’ and trust that customers hitting the site will be able to click to their landing page of choice to access NAP, hours of operation, photos, reviews, etc. But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices. The solution, then, is a store … Read the rest

May 23, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Started With Paid Promotions

Posted by anthonycoraggio

I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid channels!

But more than simply being an extra ’pay to play’ option, paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel—delivering the right content, at the right time, to the right person. There are three primary functions of paid promotions:

  • Improve the breadth and depth of content distribution
  • Use powerful targeting to drive more qualified traffic
  • Capture, retain, and shepherd qualified users to ultimately produce conversions

How and why you might use paid promotions will of course vary quite a bit, but regardless of your … Read the rest

November 24, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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