5 Tips to Help Show ROI from Local SEO

Posted by JoyHawkins

Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they’d like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners.

My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are:

  • Too much use of marketing lingo (“Bounce Rate,” “CTR,” etc.)
  • Way too much data
  • No representation of what impact the work done had on the business itself (did it get them more customers?)

If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients.


1. Stop sending automated Google Analytics reports … Read the rest

August 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjones

We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.

The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results.

While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we’ve pinpointed which factors tend to create high-performing content. Similarly, we’ve identified trends among our content that didn’t quite hit the mark.

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In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

1. There’s such a thing as too much data.

For content involving a lot Read the rest

August 8, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird

I have some big news to share with you.

As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you’ll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board.

This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company nine months later as the 8th employee. We’ve come a long way. Today, we have over 36,000 customers, 160 team … Read the rest

July 13, 2017  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete

It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers.

For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On desktop, you’d see a Featured Snippet like the following:

Given that you’re trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask Google Home: “Ok, Google — What do hedgehogs eat?” and hear the following:

Google Home leads with the attribution to Ark Wildlife (since a voice answer has no direct link), and then repeats a short version of the desktop snippet. The connection between the two answers is, I hope, obvious.

Anecdotally, this is a pattern we see often on Google Home, but how consistent is it? How does Google handle Featured Snippets in other formats (including lists and tables)? Are some questions answered wildly differently by Google Home compared to desktop search?

Methodology (10K –> … Read the rest

June 3, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

Posted by BrianChilds

SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits.

Starting now in February 2017, we’re expanding these classes to include more topics and more opportunities to help your team deliver value faster.

See upcoming classes

What’s changed about our SEO training classes?

There are two major changes we’ve made to our SEO training solutions that you can see today:

  1. We’ve redesigned, renamed, and expanded our workshops
  2. We now offer custom in-house SEO training

Workshops = SEO bootcamps

Previously, our workshops were focused on a few essential topics that every online marketer could benefit from. We’re now expanding these into a six-part series of classes that cover not only essential topics, but also the process of implementing a search engine optimization strategy. Each SEO bootcamp can be taken separately or together as a series, and are geared for beginner to intermediate marketers.

The topics we’re starting with are as follows:

  1. Intro to SEO
  2. Keyword and competitor research
  3. How to conduct
  4. Read the rest

February 18, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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